Toyota

Toyota will add engineers in Japan

12:01 am U.S. ET | March 16, 2015

Toyota Motor Corp. plans to add 2,275 employees in Japan in the fiscal year beginning April 1, 30 percent more than it added a year earlier. The biggest increases are coming in engineering and manufacturing operations.... Read More »

Toyota ad hits bad guitar note

12:01 am U.S. ET | March 14, 2015

Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars. In a lawsuit, the author says the automaker used his story in a TV commercial without his permission.... Read More »

Toyota's Leroy to hand over healthy Europe

March 13, 2015 06:01 CET

Toyota's European business is in good shape as CEO Didier Leroy prepares to step up this summer to a new global role as the automaker's first non-Japanese executive vice president.... Read More »

Toyota signs on as global Olympics sponsor

7:05 am U.S. ET | March 13, 2015

Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Toyota becomes the first car company ever signed up by the International Olympic Committee for its top-tier sponsorship program.... Read More »

Toyota to step up hiring at home in the next fiscal year

10:45 am U.S. ET | March 12, 2015

Profit-rich Toyota is plowing more of its cash into new hires in the coming year, especially in the engineering and technical fields crucial to its expansion. Toyota aims to add 2,275 employees in Japan in the fiscal year beginning April 1, a 30 percent increase over the 1,744 hires added a year earlier.... Read More »

Toyota recalls RAV4 EVs to repair Tesla component

6:31 am U.S. ET | March 12, 2015

Toyota, which built about 2,500 electric vehicles over three years with Tesla Motors, said it's recalling the RAV4 EVs to repair components supplied by Tesla.... Read More »

Ally adds 7-year loans, as debate over risk heats up

12:01 am U.S. ET | March 11, 2015

The slow march toward 84-month loans is adding fuel to the debate over whether auto lending is getting too risky, possibly threatening the economy the way subprime mortgages did during the run-up to the 2008-09 financial crisis. Auto buyers increasingly are opting to spread their payments over longer terms so they can finance higher amounts -- and thus buy pricier vehicles -- and still keep monthly payments low.... Read More »

Toyota to recall 112,500 U.S. vehicles on possible safety issues

2:47 pm U.S. ET | March 11, 2015

Toyota said it was recalling about 112,500 vehicles in the US due to possible safety issues.... Read More »

Toyota aims to cut price of fuel cell vehicle

12:01 am U.S. ET | March 9, 2015

Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future price. Katsuhiko Hirose, project general manager for Toyota Motor Corp.'s fuel cell development division, said Toyota wants fuel cell vehicles to be considered in the same competitive set as gasoline- and diesel-powered vehicles.... Read More »

HANS GREIMEL

Lexus' ideas about entry cars changing?

12:01 am U.S. ET | March 9, 2015

One of the most perplexing cars at the Geneva auto show is the Lexus LF-SA minicar concept. The Japanese luxury brand has said repeatedly that it won't dabble in the sub-$30,000 zone, yet that's exactly what the LF-SA is.... Read More »

Toyota shake-up brings diversity

12:01 am U.S. ET | March 9, 2015

Toyota Motor Corp.'s new diversity drive goes far beyond ethnicity and gender. In an equally pivotal break with tradition, Toyota upgraded a crop of relative newcomers, who lack the years of schooling in the Toyota Way once deemed a prerequisite for advancement.... Read More »

Lexus heats up luxury sales race

12:01 am U.S. ET | March 9, 2015

The U.S. luxury sales race is shaping up to be another barnburner in 2015 between Mercedes-Benz, BMW and Lexus.... Read More »

Toyota Financial adds products, bolsters support

12:01 am U.S. ET | March 9, 2015

Toyota Financial Services is taking a more aggressive marketing stance this year to improve customer retention.... Read More »

Surveys can lie, but the brain knows if shoppers like ads

12:01 am U.S. ET | March 7, 2015

Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Triggering a strong emotional reaction is crucial for advertisers because it activates the brain's memory centers and could be the gateway to a sale.... Read More »

JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand.... Read More »

Most GM, Ford, Toyota plants resume operations after snowstorm

5:43 pm U.S. ET | March 5, 2015

General Motors, Ford and Toyota plants resumed production today after some canceled shifts because of hazardous weather in the South and Midwest on Thursday. One GM plant in Tennessee canceled production shifts today.... Read More »

Toyota Financial explores how to improve e-commerce

11:00 am U.S. ET | March 4, 2015

As more shoppers turn to e-commerce as part of buying a car, Toyota Financial Services is turning to its U.S. dealers to find ways to improve its digital offerings. A major push: e-contracting, which Toyota Financial Services launched about two years ago.... Read More »

Toyota promotes Europe CEO Leroy to new global role

March 4, 2015 09:55 CET

Toyota will add Europe boss Didier Leroy to its board and promote him to global head of business in developed countries in a wider management shuffle. Johan van Zyl, currently CEO of Toyota's Africa region, will become Europe chief.... Read More »

LUCA CIFERRI

BLOG: Leroy's Toyota Europe success brings reward

6:34 am U.S. ET | March 4, 2015

When Didier Leroy was promoted to head Toyota's European operations in April 2011, his goal was to return the region to sustainable profitability. After a three-year plan that has brought success step-by-step, he now gets a new role with even more responsibility.... Read More »

Kobe Steel considers $800 million U.S. aluminum plant for auto suppliers

6:41 am U.S. ET | March 3, 2015

Kobe Steel, supplier of aluminum sheet to half of Japan’s auto industry, is considering building a 100 billion yen ($832 million) plant in the U.S. to expand sales to Japanese carmakers operating in North America.... Read More »

2015 GENEVA AUTO SHOW

Lexus reveals potential Mini fighter

March 3, 2015 14:55 CET

Lexus revealed the aggressively styled LF-SA subcompact concept at the Geneva auto show that, if built, would compete against the Mini hatchback and Audi A1.... Read More »

Lexus jumps back into U.S. luxury race; BMW tops Mercedes

3:39 pm U.S. ET | March 3, 2015

With a new entry in the hot-selling compact crossover segment, Toyota's Lexus brand has gotten itself back in the hunt for the U.S. luxury auto-sales crown.... Read More »

Crossover sales help lift Toyota above Ford

12:00 pm U.S. ET | March 3, 2015

Powered by strong performances in cars, minivans and trucks, Toyota pulled off a rare feat in February: It outsold the perennial No. 2 in the U.S. market, Ford. Toyota’s three U.S. brands sold 180,467 light vehicles, up 13 percent and edging out Ford’s total of 179,673. Driving the gains were the RAV4 small crossover, whose sales jumped 33 percent to 21,943 units, the midsize 4Runner SUV, which saw an increase of 38 percent to 6,420, and Lexus’ two crossovers.... Read More »

Fiat Chrysler Canadian sales top Ford in February; GM, Toyota rise

2:14 pm U.S. ET | March 3, 2015

Fiat Chrysler Automobiles topped February sales in Canada, handily beating Ford, which posted lower car and truck sales, according to company sales data.... Read More »

Toyota, Ford frustrated by rail car shortage

7:05 am U.S. ET | March 3, 2015

Railroad companies are struggling to keep up with surging US demand for trucks and SUVs, frustrating Ford and Toyota.... Read More »

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