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The commentaries by Michael Martinez and Richard Truett made several good points about why Ford is discontinuing its car lines. They forgot one thing: Ford doesn't want to be bothered.
As a Ford shareholder who counts three four-doors in his household fleet, I regard Dearborn's decision to discontinue nonluxury sedans as its dumbest since the Edsel, or at least since last year's firing of Mark Fields.
What's the best way to market the explosion of EVs coming from across the industry? Automakers are trying to figure that out.
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