Nissan Brand

GM's European slog

Since General Motors' decision to keep the Opel division following its 2009 bankruptcy, the company has had a revolving door of executives and a tough time finding traction in the crowded European market.

 

Ingredients to 50-plus mpg

Key pieces of the 2018 Chevrolet Cruze diesel's 52-mpg highway results.

Tech shortage curbs service department growth, survey says

Carlisle & Co. and Fixed Ops Journal asked dealers, general managers, and fixed ops directors about service matters. Among the findings: Technician issues are the biggest barrier to fixed ops growth, yet dealership executives spend little time recruiting techs.

Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact

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