Nissan

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”... Read More »

 

Japanese supplier Sanden agrees to $3.2 million fine in U.S. price-fixing case

6:33 am U.S. ET | Jan. 28, 2015
Japanese supplier Sanden has agreed to pay a US fine of more than $3 million and becomes the latest company tied to a wide-ranging auto supplier price-fixing prosecution for its brief role in setting the prices of air conditioning compressors for Nissan.... Read More »

 

Nissan recalls 768,000 crossovers and SUVs for separate problems

9:40 am U.S. ET | Jan. 28, 2015
Nissan is recalling about 768,000 vehicles, including its popular Rogue crossover and Pathfinder SUV, for separate problems, the company and federal regulators said today.... Read More »

 

NEWS ANALYSIS

Nissan steps back from cutting-edge offerings

12:01 am U.S. ET | Jan. 26, 2015
Nissan and its luxury Infiniti sibling have mellowed in their message of cutting-edge future products as 2015 begins. Missing from talking points this month at the Detroit auto show was any discussion of recent racy concepts. The change in tone signals a desire to focus more intently, at least for now, on tried-and-true volume products.... Read More »

 

For Infiniti Q50, 'we need to give it some love' in ads

12:01 am U.S. ET | Jan. 26, 2015
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch.... Read More »

 

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."... Read More »

 

NO COWBOYS

With Titan, Nissan aims for 'white space' below biggest pickups

12:01 am U.S. ET | Jan. 26, 2015
Nissan has a new strategy for scratching out a piece of Detroit's full-size pickup market: It will stop chasing cowboys. And it will instead think about Roman gladiators, Spartacus, NFL football players, and maybe even flesh-eating zombies.... Read More »

 

Nissan targets improvements in dealer experience

4:15 pm U.S. ET | Jan. 23, 2015
Nissan will roll out a nationwide program this spring intended to boost its middle-of-the-road customer satisfaction scores on dealership experience. The undertaking -- known internally as the Quality Growth Program -- will be a bonus program to reward dealers for meeting various targets to improve their satisfaction performance.... Read More »

 

Munoz: Titan can do better than 5% goal

8:22 pm U.S. ET | Jan. 23, 2015
Nissan startled many last week when it said it envisioned its newly unveiled redesigned 2016 Titan capturing 5 percent of the full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side.... Read More »

 

Partying at Nissan

6:08 pm U.S. ET | Jan. 23, 2015
Fred Diaz, left, head of the Nissan brand's U.S. sales, marketing and operations, and industry veteran Jim Press at Nissan's reception.... Read More »

 

Infiniti reasserts its USA imperative

6:45 pm U.S. ET | Jan. 23, 2015
Infiniti is reassuring its dealers that the United States remains at the center of its business plan despite an ongoing push to globalize the brand. Michael Bartsch, vice president of Infiniti Americas, told dealers at their make meeting that a new wave of products coming late this year will help reinvigorate the brand.... Read More »

 

JEFF ROSEN, NISSAN NATIONAL DEALER ADVISORY BOARD

Nissan has the drive, leadership to reach its goals

2:00 pm U.S. ET | Jan. 23, 2015
Nissan is on a roll, with rising market share, improved dealer profitability and improved customer satisfaction. But it has a number of tough fights ahead. Dealer Jeff Rosen believes Nissan has the will and the product line to pull it off.... Read More »

 

BILL COLE, DEALER, COLE AUTOMOTIVE GROUP

A voice for dealers, business in West Virginia Senate

2:00 pm U.S. ET | Jan. 23, 2015
Dealer Bill Cole, 58, is poised to become president of the West Virginia Senate next year, and the state's lieutenant governor.... Read More »

 

MATT GUNDERSON, INFINITI NATIONAL DEALER ADVISORY BOARD

'Infiniti is pushing forward despite the upheaval'

2:00 pm U.S. ET | Jan. 23, 2015
Infiniti's long-range mission to conquer 10 percent of the world luxury market took some hits in 2014. The brand lost Johan de Nysschen, its hard charging global president, to Cadillac. It also lost Andy Palmer, the Nissan Motor Corp. product czar who championed Infiniti at the corporation, to Aston Martin. But the brand is pressing on in 2015, says Matt Gunderson.... Read More »

 

Big sales goal for new Titan may be low, Nissan's Munoz says

10:45 pm U.S. ET | Jan. 22, 2015
Nissan startled many auto industry observers last week when it said it envisioned the redesigned 2016 Titan capturing 5 percent of the U.S. full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side.... Read More »

 

Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline.... Read More »

 

Nissan to go big on Altima midcycle change

12:01 am U.S. ET | Jan. 19, 2015
Nissan's volume-leading Altima sedan is to get substantial midcycle changes for the 2016 model year. The company will not tip its hand on the details, but Nissan's North American product planner describes the planned freshening as "significant."... Read More »

 

Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015
Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals.... Read More »

 

YOU'RE GONNA BE POPULAR

Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015
Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles.... Read More »

 

Q60 coupe is 'huge opportunity' for Infiniti

12:01 am U.S. ET | Jan. 19, 2015
Infiniti is counting on the big-wheeled twin-turbo Q60 Concept coupe to become one of the brand's four biggest-volume models. The Q60 will go into production in early 2016, staying close to the design of the concept car unveiled at last week's Detroit auto show.... Read More »

 

DEALER COUNCIL LEADERS

Infiniti: 'New products on the way'

12:01 am U.S. ET | Jan. 19, 2015
Infiniti showrooms will get a burst of new products beginning late this year or early next year. But Infiniti dealers must make do until the new vehicles arrive. How will the retailers hang on?... Read More »

 

DEALER COUNCIL LEADERS

Nissan dealers seek rivals' truck-sales best practices

12:01 am U.S. ET | Jan. 19, 2015
Nissan dealers will tap the know-how of Detroit 3 dealers to help sell the redesigned full-size Nissan Titan pickup this year. It will help that those competitors are also Nissan dealers.... Read More »

 

The woman behind the bold NSX

12:01 am U.S. ET | Jan. 17, 2015
Michelle Christensen, exterior design project leader for the NSX, is the first woman to lead a design team working on a supercar.... Read More »

 

THE DESIGN PERSPECTIVE

Designer dissects 3 auto show cars

11:47 am U.S. ET | Jan. 16, 2015
Automotive News walked the floor of the 2015 Detroit auto show with Paul Snyder, a former Honda and Ford designer who is now chair of transportation design at the College for Creative Studies. Watch him break down three of the most intriguing vehicles from the show.... Read More »

 

Nissan close to eliminating EV range anxiety with longer range, exec says

4:19 pm U.S. ET | Jan. 14, 2015
Nissan is very close to eliminating range anxiety with its next-generation electric vehicle battery. The company's chief planning officer declined to give a timeline for expanding the electric car's driving range, but suggested the breakthrough could come around the debut of the next-generation Leaf electric vehicle. That car may arrive around 2017 or 2018.... Read More »

 

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