Hyundai Brand

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.... Read More »

WHAT COMES AFTER M?

BMW's top tuner relishes his new role at Hyundai

12:01 am U.S. ET | Feb. 1, 2016

Hyundai, which began building its own engines only in 1991, has laid out a full-fledged product plan for its new Genesis luxury brand, with help from a cadre of executives poached from Bentley, BMW and Lamborghini. Albert Biermann may be the most important of those hires.... Read More »

LATEST LAUNCHES

Hyundai Tucson gets big boost from Europe's SUV boom

Jan. 28, 2016 06:01 CET

Hyundai expects the Tucson to change perceptions of the brand in Europe, thanks to its bolder design and upscale features and equipment. The SUV has become the brand's fastest-selling model in Europe since its launch in September.... Read More »

Hyundai posts lowest profit in 5 years on China slump

Jan. 26, 2016 09:40 CET

Hyundai posted its lowest annual profit in five years after a slump in China deliveries overshadowed gains in Europe, the U.S. and South Korea. Net income declined 13 percent to 6.42 trillion won ($5.3 billion) in 2015.... Read More »

HANS GREIMEL

BLOG: Eight things to know about the new Hyundai Ioniq hybrid

1:02 pm U.S. ET | Jan. 22, 2016

Hyundai is pitching its new Ioniq hybrid vehicle as the anti-hybrid hybrid: A green car with gusto and good looks. And the compact hatchback delivered on the promise during a recent test drive on the northern outskirts of Seoul.... Read More »

FROM PRETENDERS TO CONTENDERS

Hyundai resists the allure of retail temples for Genesis

12:01 am U.S. ET | Jan. 18, 2016

Instead of requiring its dealers to build costly Genesis showrooms, Hyundai is planning to use a mix of specialty showrooms, standalone stores and hybrid stores, depending on the market. The thinking is that by saving money on capital improvements, Hyundai and its dealers will be able to invest more heavily in technology and a convenient customer experience.... Read More »

Hyundai: Expect Ioniq hybrid in Q3

12:01 am U.S. ET | Jan. 17, 2016

Hyundai will launch hybrid and all-electric versions of its Ioniq five-door hatchback in the third quarter, said Dave Zuchowski, CEO of Hyundai Motor America.... Read More »

Hyundai to build Santa Fe Sport at Alabama plant

6:56 pm U.S. ET | Jan. 7, 2016

Hyundai will begin production of the Santa Fe Sport at its Montgomery, Ala., plant in early summer to increase supplies of the 5-passenger crossover amid a rise in light-truck demand across the industry.... Read More »

Hyundai, Kia deliveries reach all-time highs in U.S.

4:00 pm U.S. ET | Jan. 5, 2016

A slightly down December didn't stop the Hyundai brand from having its strongest year to date in 2015 after moving 761,710 vehicles in the U.S., a 5 percent gain from 2014. The news was just as good at stablemate Kia, which tallied its best annual sales ever with 625,818 vehicles.... Read More »

The Book of Genesis: How Hyundai plans to do luxury

12:01 am U.S. ET | Jan. 4, 2016

Genesis, Hyundai Motor's new luxury brand, is a work in progress. A full-day immersion into Genesis at Hyundai headquarters revealed what Hyundai wants Genesis to be, how the carmaker plans to make that happen and what it means for the Hyundai brand.... Read More »

DETROIT DELUXE

Nouveau riche collides with old money at Detroit show

12:01 am U.S. ET | Jan. 4, 2016

Next week, Hyundai Motor Co. and Volvo Car Corp. will introduce posh sedans as standard-bearers for multibillion-dollar investments in luxury cars. Hyundai will show the G90 full-size sedan as the flagship of a Genesis luxury channel that will offer three sedans, two light trucks and a coupe by 2020. Volvo, amid an $11 billion revival plan under Chinese ownership, will unveil an S90 sedan that the company has described as its “entry ticket to the premium sedan club.”... Read More »

Hyundai hires former Lamborghini exec Fitzgerald to shape strategy for Genesis

6:36 am U.S. ET | Dec. 28, 2015

Hyundai said it hired former Lamborghini executive Manfred Fitzgerald in the latest effort by the South Korean automaker to shed its image as a value-for-money brand.... Read More »

2015 LISTS OF 10

We said hello to ...

12:01 am U.S. ET | Dec. 28, 2015

People, vehicles and other stuff we spent some time on in 2015... Read More »

Genesis G90: What people think

11:30 am U.S. ET | Dec. 15, 2015

The flagship G90 sedan marks the first of six models that Hyundai's Genesis brand will release through 2020 as the automaker looks to achieve solid footing in the luxury market. Here's what some critics and others think about the large sedan that will make its North American debut at the Detroit auto show.... Read More »

Hyundai unveils luxury bid: Genesis G90

12:01 am U.S. ET | Dec. 14, 2015

Hyundai unveiled the Genesis G90, the flagship sedan for its new premium auto brand and the first of six Genesis nameplates to be rolled out through 2020.... Read More »

New Genesis G90 flagship promises 'first class' experience

7:43 am U.S. ET | Dec. 9, 2015

Genesis, South Korea's first premium auto brand, unveiled a flagship sedan it promises will compete in the “top of the luxury car market” with “world best” technologies.... Read More »

NOVEMBER U.S. SALES

Strong truck volume drives U.S. sales up 1.2%

8:00 am U.S. ET | Dec. 1, 2015

Hyundai-Kia set the pace in November as major automakers rode U.S. light-truck demand to sales increases and the overall industry, with a gain of 1.2 percent for the month, moved closer to an annual record. Gains among major players fell within a narrow range of 0.3 percent at Ford Motor Co. to 3.8 percent at Nissan Motor Co. Hyundai-Kia's 7.1 percent gain stood out in percentage terms. Only American Honda and Volkswagen Group declined.... Read More »

Hyundai-Kia buck truck trend, post gains in small cars

2:00 pm U.S. ET | Dec. 1, 2015

Low gasoline prices may have many Americans looking for trucks and crossovers, but that was no problem in November for Hyundai and Kia, which reported U.S. sales gains thanks to small cars such as the Hyundai Elantra and Kia Soul.... Read More »

Hyundai to recall about 305,000 Sonatas in U.S. for brake pedal issues

11:26 am U.S. ET | Nov. 20, 2015

Hyundai plans to recall nearly 305,000 vehicles in the U.S. to replace the brake pedal stopper pad, according to a posting on the National Highway Traffic Safety Administration website.... Read More »

Hyundai's tech trickles down to Elantra

4:30 pm U.S. ET | Nov. 18, 2015

Hyundai's sixth-generation Elantra will come crammed with safety and connectivity technology to fend off a newly redesigned Civic and Nissan Sentra. Like the larger Sonata, the new Elantra sheds some of its former curviness in lieu of clean lines, premium touches and Hyundai's signature hexagonal grille.... Read More »

Hyundai previews styling for Genesis G90 flagship

12:01 am U.S. ET | Nov. 16, 2015

The South Korean automaker announced plans for a new Genesis luxury brand this month and previewed the design for its first model last week in Seoul.... Read More »

Hyundai prices 2016 Sonata plug-in hybrid from $35,435

4:15 pm U.S. ET | Nov. 13, 2015

The 2016 Hyundai Sonata plug-in hybrid, the first car of its kind for the automaker, will hit select U.S. showrooms this week beginning at $35,435, including shipping.... Read More »

Hyundai returns to Super Bowl ad lineup

9:00 am U.S. ET | Nov. 12, 2015

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship.... Read More »

Former VW designer Donckerwolke will style Hyundai's premium brand

Nov. 10, 2015 14:57 CET

Former Volkswagen Group designer Luc Donckerwolke will shape the styling of Hyundai's new Genesis premium brand.... Read More »

Hyundai previews 'athletic elegance' styling for Genesis G90 flagship

8:30 pm U.S. ET | Nov. 9, 2015

Hyundai's first rendering of the Genesis G90, the flagship sedan for the world's newest auto brand, previews a design language dubbed "athletic elegance."... Read More »

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