Acura

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Acura's design chief: 'Through cars, I've met everybody'

12:01 am U.S. ET | Aug. 25, 2014
In the auto design world, there are the suave, black-turtleneck types and there are guys like Dave Marek, a chatty hot-rodder who'd rather skip a fancy dinner than get dressed up for it.... Read More »

 

Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet.... Read More »

 

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.... Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe.... Read More »

 

Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media.... Read More »

 

Suppliers to the 2015 Acura TLX

12:01 am U.S. ET | Aug. 6, 2014
Suppliers to the 2015 Acura TLX includes American Mitsuba, AGC Automotive, Gentex, AGC Automotive, Stabilus, UGN, Tigerpoly, Sika, Shiloh Industries, Koyo, Fleetwood, FAIST ChemTec, F&P Manufacturing, Haartz and IAC.... Read More »

 

Acura hopes awd helps it recoup sales

12:01 am U.S. ET | Aug. 4, 2014
Acura expects its improved, next-generation all-wheel-drive technologies in two upcoming sedans to help make up lost ground from a delayed product launch as the brand chases a full-year U.S. sales increase.... Read More »

 

Acura task force's job: Define brand's identity

12:01 am U.S. ET | Aug. 4, 2014
rbeene@crain.com
MIDDLEBURG, Va. -- While working to revive its sedan sales, Acura created a task force last spring charged with overhauling everything from product development and manufacturing to purchasing.
Led by Honda North America Executive Vice President Erik Berkman, the Acura Business Planning Office was given a free hand by bosses in Japan. It is still working on a blueprint.... Read More »

 

Acura TLX aims to balance size, performance

12:01 am U.S. ET | Aug. 4, 2014
Acura has an ambitious mandate for its new TLX: Replace two outgoing sedans and claw back some prestige for the brand. The TLX replaces the mid-sized TL and compact TSX sedans in Acura's lineup.... Read More »

 

American Honda volume slides 4%

3:33 pm U.S. ET | Aug. 1, 2014
American Honda Motor had a rocky July, with sales falling 4 percent from a year earlier to 135,908 vehicles, in a market that rose 9 percent overall.... Read More »

 

Acura TLX: The storm before the calm

12:01 am U.S. ET | July 28, 2014
Once the TLX sedan is introduced this fall -- replacing both the TL and TSX in the lineup -- Acura will be in a product-launch lull.... Read More »

 

Hot hybrid

12:01 am U.S. ET | July 28, 2014
Honda Motor Co. engineers are trying to figure out why an Acura NSX undergoing high-speed testing at Germany's Nurburgring last week caught fire and burned to the ground.... Read More »

 

Acura NSX prototype bursts into flames during testing

1:42 pm U.S. ET | July 24, 2014
An Acura NSX prototype burst into flames today while testing in Germany, but Acura says the futuristic sports car is continuing "progress toward its highly anticipated launch."... Read More »

 

Honda asks dealers to add service

12:01 am U.S. ET | July 21, 2014
Griffith Motors is one of hundreds of Honda and Acura dealers that American Honda is asking to add service bays, hours or both by 2018 to accommodate the automaker's forecast of rising sales.... Read More »

 

MARK VAUGHN

Acura claims a sales honor with MDX

11:55 am U.S. ET | July 15, 2014
Automakers are always defining segments and claiming sales crowns for their own purposes. Here's the latest instance.... Read More »

 

Acura plans second-half sales lift from TLX in U.S.

7:34 am U.S. ET | July 11, 2014
Honda's Acura, struggling to boost sales in the United States amid competition from bigger luxury brands, should see faster growth from August with the arrival of a new sport sedan, the division’s U.S. chief said.... Read More »

 

Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."... Read More »

 

Acura sponsoring Tiger Woods Foundation

1:54 pm U.S. ET | June 18, 2014
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer's educational efforts.... Read More »

 

Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons.... Read More »

 

Honda posts first increase of the year

4:38 pm U.S. ET | May 1, 2014
Strong demand for crossovers helped American Honda bounce back from three straight monthly sales declines, with sales rising 1 percent to 132,456 vehicles in April from a year earlier.... Read More »

 

New TLX is key to Acura's sedan revival

12:01 am U.S. ET | April 21, 2014
Acura is counting on the 2015 TLX mid-sized sedan tol reverse a slide in the brand's sedan sales. Acura's U.S. sedan sales skidded 10 percent last year and have dropped 23 percent this year through March. On the flip side, Acura's crossovers are red hot, up 21 percent last year and up 38 percent through March.... Read More »

 

2014 NEW YORK AUTO SHOW

Acura TLX much more than rebadged Accord

3:08 pm U.S. ET | April 16, 2014
Acura unveiled today the production version of its redesigned 2015 TLX mid-sized sedan, a car that will replace the TL and TSX sedans in its lineup for the United States.... Read More »

 

2014 NEW YORK AUTO SHOW

Hyundai, Toyota to debut mid-sized sedan rivals

April 15, 2014 06:01 CET
Hyundai and Toyota have key product debuts at the New York auto show. BMW will unveil the X4 crossover while Mercedes debuts the S63 AMG coupe, a high-performance version of the S-class coupe.... Read More »

 

2014 NEW YORK AUTO SHOW

Mid-sized sedans and crossovers to square off in the Big Apple

12:01 am U.S. ET | April 14, 2014
Hyundai will roll out its 2015 Sonata while Toyota offers an aggressive midcycle freshening of the Camry at the New York auto show this week. And Subaru will pit its redesigned 2015 Outback crossover against the next Nissan Murano.... Read More »

 

Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling.... Read More »

 

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