Trucks lift American Honda; Civic sell down underway with redesign coming

2:45 pm U.S. ET | Oct. 1, 2015

With a fresh-looking version of its iconic Civic due in showrooms this fall, American Honda Motor Co. hustled the outgoing compact car out the door in September, helping Honda to a 13 percent sales gain across its Honda and Acura brands.... Read More »

Toyota, Honda suffer from weak car deliveries

4:15 pm U.S. ET | Sept. 1, 2015

The declines in small and midsize car sales finally caught up to both Toyota and Honda in August. Toyota Motor Sales U.S.A. reported its August sales fell 8.8 percent from a year earlier to 224,381 vehicles, while American Honda Motor Co.'s sales dropped 6.9 percent to 155,491. Both companies suffered big declines in cars that negated increases in some light trucks.... Read More »

Acura's new boss wants sedans 'that people get excited about'

12:01 am U.S. ET | Aug. 30, 2015

Jon Ikeda is barely a few weeks into his new role as general manager of Acura, but the designer-turned-executive already knows what's atop his agenda at American Honda's luxury marque.... Read More »

Acura, Mercedes, Mazda get top rating in IIHS collision prevention tests

12:29 pm U.S. ET | Aug. 26, 2015

Acura, Mercedes and Mazda made an impressive showing in the most recent IIHS testing of vehicles with front collision prevention technology. More than a dozen of the 19 vehicles tested by the Insurance Institute for Highway Safety earned a “superior” rating -- the highest rating offered in this test.... Read More »

Acura delays NSX launch until first quarter of 2016

1:15 pm U.S. ET | Aug. 18, 2015

Acura says deliveries of the all-wheel-drive NSX supercar have been pushed back to the first quarter of 2016. Honda’s luxury division said earlier this year it was targeting deliveries for the end of 2015.... Read More »

Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Read More »

Suppliers to the 2016 Acura ILX

5:51 pm U.S. ET | Aug. 3, 2015

The Acura ILX received a face-lift for the 2016 model year. The compact luxury sedan is assembled in Marysville, Ohio, on Honda's C-5 platform. The program code is 2TA. Suppliers to the ILX include American Mitsuba, Nissan Brake, Pancon and Weastec.... Read More »

Nissan, Honda outpace the market on crossovers, sedans

5:30 pm U.S. ET | Aug. 3, 2015

American Honda Motor Co. and Nissan North America both showed solid sales growth in July, thanks to brisk sales of small crossovers, midsize sedans and luxury cars, data released today show.... Read More »

A designer boss may be just what Acura needs

12:01 am U.S. ET | Aug. 3, 2015

The unexpected appointment of Jon Ikeda to head Acura could be exactly the shot in the arm Acura needs, both for its product portfolio and its relationship with the Honda mothership back in Japan.... Read More »

Honda's Accavitti leaves top post at Acura

5:45 pm U.S. ET | July 27, 2015

Mike Accavitti, vice president and general manager of Acura, has abruptly left the company and has been replaced by Jon Ikeda, American Honda Motor said. Ikeda was formerly division director of auto design at Honda's R&D Americas division and has been with Honda since 1989.... Read More »

A supercar, then a mini crossover for Acura

12:01 am U.S. ET | July 27, 2015

Next year will finally see Acura's long-awaited NSX hybrid supercar land in customer hands. After that, look for more turbo engines, and a new baby crossover in the lineup.... Read More »


BLOG: Group 1 makes terrific lemonade

1:03 pm U.S. ET | July 23, 2015

Don't feel sorry for Group 1 Automotive. They're doing just fine, thank you. More than fine, in fact.... Read More »

Honda posts 4.2% U.S. gain in June

4:30 pm U.S. ET | July 1, 2015

Sales at American Honda rose 4.2 percent in June, thanks to robust Honda truck volume and a strong performance by Acura's sedans, a rare bright spot among cars across an industry riding a wave of light-truck sales.... Read More »

Light trucks help Honda end 2-month skid

1:00 pm U.S. ET | June 2, 2015

American Honda sales were up slightly for May, posting a 1.3 percent increase over May 2014. Standout sellers included the Honda Fit subcompact, Honda’s soon-to-be-replaced Pilot crossover, Acura’s all-new TLX sedan and its refreshed RDX crossover.... Read More »

Honda slips 1.8% on weaker Accord sales

5:15 pm U.S. ET | May 1, 2015

For the second straight month, a big decline in Honda Accord deliveries dragged down the automaker's U.S. monthly sales results.... Read More »

Crossovers key to Acura's climb, Accavitti says

12:01 am U.S. ET | April 11, 2015

Acura trails the top luxury brands in total U.S. sales but is hoping it can build on a strong position in small and midsize crossovers with the RDX and MDX.... Read More »

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.... Read More »

Acura mixes a little 'memeness' with March Madness

6:15 pm U.S. ET | March 19, 2015

Acura is adding a little “memeness” to March Madness with a digital promotion on It's a real-time marketing effort in which a “Meme Team” creates clever memes that tie into the NCAA men's basketball tournament action as it plays out.... Read More »

Luxury brands jostle for position

12:01 am U.S. ET | March 9, 2015

We pay very close attention to the three-way sales race involving Mercedes-Benz, BMW and Lexus, but so far this year, there's been a lot of action in the second-tier luxury realm -- namely, Audi, Cadillac, Acura and Infiniti.... Read More »

Is Acura too American to compete globally?

12:01 am U.S. ET | Feb. 21, 2015

"Acura is an American brand," said Honda's outgoing r&d chief. But if Acura doesn't evolve into a global brand, he says, the marque's business model is going to "get tough."... Read More »

Expecting truck boom, Honda takes Acura MDX to 2nd plant

12:01 am U.S. ET | Feb. 16, 2015

Honda Motor Co. plans to spend $85 million to enable its East Liberty, Ohio, plant to produce a fourth nameplate, a move stemming from the company's bullish outlook for North American truck sales.... Read More »

Acura drops new V-6 in RDX, boosting fuel economy

11:45 am U.S. ET | Feb. 12, 2015

Acura is introducing several new technologies on one of its best-selling nameplates, the RDX compact crossover. The biggest change is under the hood: When the RDX arrives this spring as a 2016 model, it will come with a new 3.5-liter V-6 engine that features a cylinder deactivation system to improve fuel economy.... Read More »

Honda to add capacity in Ohio, anticipating truck boom

11:39 am U.S. ET | Feb. 11, 2015

Honda plans to spend $85 million to enable its East Liberty, Ohio, plant to produce a fourth nameplate, a move stemming from the company's bullish outlook for North American truck sales.... Read More »


Acura: Redesigns and leasing to lift volume

12:01 am U.S. ET | Feb. 2, 2015

Acura dealers should prepare for an uptick in U.S. sales and service orders this year, executives told dealers at the NADA convention. Dealers expect to benefit from redesigns of the ILX entry-level sedan and RDX compact crossover, as well as a restructuring of Acura's leasing program to compete with German luxury automakers.... Read More »

Acura boss: What would Taco Bell do?

12:01 am U.S. ET | Jan. 26, 2015

Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque.... Read More »

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