Acura

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.... Read More »

 

Acura teases next ILX

12:01 am U.S. ET | Oct. 27, 2014
Acura has released this teaser photo of the freshened ILX compact sedan that will debut next month at the Los Angeles Auto Show.... Read More »

 

List of 7.8 million vehicles involved in the Takata airbag recalls

6:50 am U.S. ET | Oct. 22, 2014
Owners of the following vehicles are being urged to act immediately on recalls involving potentially defective airbags made by Takata, according to a corrected list distributed late Tuesday by the National Highway Traffic Safety Administration.... Read More »

 

Acura plans refreshed ILX for 2016

12:34 pm U.S. ET | Oct. 21, 2014
Acura plans to introduce a "substantially new" 2016 ILX entry premium sedan at the L.A. Auto Show next month.... Read More »

 

Third traffic death in U.S. linked to Takata airbags

4:11 pm U.S. ET | Oct. 16, 2014
A fatal accident near Los Angeles last year of a 2002 Acura sedan involved a Takata airbag -- the third death in the United States linked to a defective safety component made by the Japanese supplier, according to local officials and the automaker.... Read More »

 

Acura grabs page from Subaru's awd playbook

12:01 am U.S. ET | Oct. 13, 2014
Acura, trying to reinvent itself yet again, wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success.... Read More »

 

Acura tops among mobile web sites for shopping, Power says

3:58 pm U.S. ET | Oct. 9, 2014
Acura has taken the lead in best mobile Web experience for consumers researching and shopping for a new vehicle, moving up from the runner-up slot in 2013, according to a J.D. Power and Associates study released today.... Read More »

 

Accord, TLX push Honda ahead of 2013 pace

12:01 am U.S. ET | Oct. 1, 2014
Honda is finally back in the black -- barely. Helped by strong demand for the Honda Accord and Acura TLX sedans, American Honda Motor Co. posted a 12 percent sales increase in September to 118,223 units.... Read More »

 

VW, Ford, GM, Toyota dominate North American Car and Truck of the Year short list

12:05 pm U.S. ET | Sept. 23, 2014
Volkswagen Group of America has four vehicles in the running for North American Car and Truck of the Year awards.... Read More »

 

END OF FENDER BENDERS

Experts see a world free of crashes, not drivers

12:01 am U.S. ET | Sept. 15, 2014
A parade of new mainstream models equipped with advanced safety technologies that take control of the vehicle in certain instances will soon be in showrooms. But the goal of a car that makes its own way, sans driver, remains distant and uncertain.... Read More »

 

Accord volume hits record, topping Camry; American Honda remains flat for month

3:00 pm U.S. ET | Sept. 3, 2014
The Honda brand posted a 2 percent U.S. sales increase in August, only its third rise of the year and slightly topping its 1 percent downturn in year-to-date sales. But the credit belongs mainly to one standout: the Accord.... Read More »

 

FACE 2 FACE

Acura's design chief: 'Through cars, I've met everybody'

12:01 am U.S. ET | Aug. 25, 2014
In the auto design world, there are the suave, black-turtleneck types and there are guys like Dave Marek, a chatty hot-rodder who'd rather skip a fancy dinner than get dressed up for it.... Read More »

 

Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet.... Read More »

 

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.... Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe.... Read More »

 

Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media.... Read More »

 

Suppliers to the 2015 Acura TLX

12:01 am U.S. ET | Aug. 6, 2014
Suppliers to the 2015 Acura TLX includes American Mitsuba, AGC Automotive, Gentex, AGC Automotive, Stabilus, UGN, Tigerpoly, Sika, Shiloh Industries, Koyo, Fleetwood, FAIST ChemTec, F&P Manufacturing, Haartz and IAC.... Read More »

 

Acura hopes awd helps it recoup sales

12:01 am U.S. ET | Aug. 4, 2014
Acura expects its improved, next-generation all-wheel-drive technologies in two upcoming sedans to help make up lost ground from a delayed product launch as the brand chases a full-year U.S. sales increase.... Read More »

 

Acura task force's job: Define brand's identity

12:01 am U.S. ET | Aug. 4, 2014
rbeene@crain.com
MIDDLEBURG, Va. -- While working to revive its sedan sales, Acura created a task force last spring charged with overhauling everything from product development and manufacturing to purchasing.
Led by Honda North America Executive Vice President Erik Berkman, the Acura Business Planning Office was given a free hand by bosses in Japan. It is still working on a blueprint.... Read More »

 

Acura TLX aims to balance size, performance

12:01 am U.S. ET | Aug. 4, 2014
Acura has an ambitious mandate for its new TLX: Replace two outgoing sedans and claw back some prestige for the brand. The TLX replaces the mid-sized TL and compact TSX sedans in Acura's lineup.... Read More »

 

American Honda volume slides 4%

3:33 pm U.S. ET | Aug. 1, 2014
American Honda Motor had a rocky July, with sales falling 4 percent from a year earlier to 135,908 vehicles, in a market that rose 9 percent overall.... Read More »

 

Acura TLX: The storm before the calm

12:01 am U.S. ET | July 28, 2014
Once the TLX sedan is introduced this fall -- replacing both the TL and TSX in the lineup -- Acura will be in a product-launch lull.... Read More »

 

Hot hybrid

12:01 am U.S. ET | July 28, 2014
Honda Motor Co. engineers are trying to figure out why an Acura NSX undergoing high-speed testing at Germany's Nurburgring last week caught fire and burned to the ground.... Read More »

 

Acura NSX prototype bursts into flames during testing

1:42 pm U.S. ET | July 24, 2014
An Acura NSX prototype burst into flames today while testing in Germany, but Acura says the futuristic sports car is continuing "progress toward its highly anticipated launch."... Read More »

 

Honda asks dealers to add service

12:01 am U.S. ET | July 21, 2014
Griffith Motors is one of hundreds of Honda and Acura dealers that American Honda is asking to add service bays, hours or both by 2018 to accommodate the automaker's forecast of rising sales.... Read More »

 

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