Honda

Penske ends no-haggle pilot

Penske Automotive Group has backed off a no-haggle pricing experiment and returned to a traditional sales model and a commission-based pay plan at Toyota of Surprise (Ariz.).

 

Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact crossover's success to other nameplates.

Honda's Mendel warns against rising incentives, fleet sales as market peaks

U.S. auto sales might have hit another record last year, but the soaring volume is a double-edged sword for squeezed retailers trying to move the

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