Subaru hints at future vehicles with 2 Tokyo show concepts

10:00 pm U.S. ET | Oct. 6, 2015

Subaru is about to shift to a new global platform that will underpin its entire lineup and propel what it hopes will be a new phase of growth.... Read More »

Subaru preps midcycle update for Forester at Tokyo show

10:00 pm U.S. ET | Oct. 5, 2015

Subaru will unveil an update of the Forester at this month's Tokyo Motor Show, freshening the crossover's styling and installing the company's latest safety technology.... Read More »

Subaru is still the hottest car company in the U.S.

10:19 am U.S. ET | Oct. 2, 2015

The U.S. auto business in 2015 is a Hollywood movie -- one big car chase and a happy ending. If there's a hero, it's scrappy little Subaru, the Japanese company best known as Fuji Heavy Industries.... Read More »

Subaru to expand capacity by 100,000 at Indiana plant

11:31 am U.S. ET | Sept. 21, 2015

Subaru, straining to meet record U.S. demand, will invest $140 million to expand annual production capacity by 100,000 vehicles at its sole U.S. plant.... Read More »

Subaru sees 700,000 North America sales as early as 2017

6:33 am U.S. ET | Sept. 14, 2015

Subaru sees sales of 700,000 vehicles in North America as early as in 2017 as it dodges a slump in China.... Read More »

Subaru sees no immediate return to Tianjin port after blast

10:01 am U.S. ET | Aug. 28, 2015

Subaru maker Fuji Heavy Industries said today that it will keep diverting car exports from Tianjin to Shanghai for now because its Tianjin operations have yet to return to normal after explosions in the Chinese port city this month.... Read More »

New global architecture for Subaru

12:01 am U.S. ET | Aug. 24, 2015

As new products roll out, Subaru will switch to a new global architecture that debuts on next year's 2017 Impreza hatchback and sedan. The architecture will underpin all future redesigns and a new full-size crossover.... Read More »

Japan's smaller automakers bank on CUVs

12:01 am U.S. ET | Aug. 24, 2015

Mazda, Mitsubishi and Subaru, the three smaller Japanese automakers selling cars in the U.S., have a shared challenge of keeping up with larger rivals. Though the brands' fortunes have diverged - Mitsubishi is struggling, and Subaru is booming - they share a focus on growing their crossover offerings over the next two years.... Read More »

25 with Hyundai


12:01 am U.S. ET | Aug. 24, 2015

Michael Schmitz, principal owner of Hyundai of Dothan in Dothan, Ala., receives a 25-year award from Dave Zuchowski, CEO of Hyundai Motor America.... Read More »

Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Read More »

Subaru jumps 11%, sets monthly record

2:15 pm U.S. ET | Aug. 3, 2015

Subaru of America set a new monthly sales record in July with sales of 50,517 vehicles, an increase of 11 percent.... Read More »

Subaru's non-automotive engine a big hit at CAR's event

1:33 pm U.S. ET | Aug. 3, 2015

It wasn’t a turbo. And it didn’t sport the company’s trademark “boxer” opposed engine. But the Subaru-powered generator at the 2015 CAR Management Briefing Seminars just may be the most important engine here.... Read More »


Subaru's low-paid foreign workers power an export boom

12:01 am U.S. ET | Aug. 1, 2015

At the heart of Subaru's ongoing U.S. sales boom has been the Forester SUV, which has carved out a following with American drivers for its performance, price and aura of social responsibility. What Subaru does not tout is that its boom is made possible in part by asylum seekers and other cheap foreign laborers from Asia and Africa.... Read More »

Subaru parent's operating profit jumps 70% on surging U.S. sales

6:20 am U.S. ET | July 31, 2015

Japan's Fuji Heavy Industries, the maker of Subaru cars, posted a 70 percent jump in quarterly operating profit as sales continued to climb in the United States, its biggest market, and a weak yen boosted the value of earnings overseas.... Read More »

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year.... Read More »

Subaru stacks up aces across its lucky 7 years

12:01 am U.S. ET | July 20, 2015

It's true, we look for any excuse to marvel over Subaru's seven years of good luck, the sales surge that began in 2009 for the Japanese brand. Our pretext this time? Hey, it's the midway point in 2015, and Subaru is still soaring - up 15 percent in a market that increased just 4.4 percent.... Read More »

Subaru recalls 32,400 Imprezas to fix potential airbag problem

10:07 am U.S. ET | July 15, 2015

Subaru of America is recalling some Impreza compact cars for an issue with the occupancy detection system that can prevent the front passenger airbag from deploying during a crash.... Read More »

Subaru recalls 72,000 vehicles in U.S. for possible brake failure

8:56 am U.S. ET | June 25, 2015

Subaru is recalling 72,000 newer-model vehicles in the U.S. because the automatic pre-collision braking part of the driver-assist system could fail, increasing the risk of a crash, according to documents posted online by federal safety regulators.... Read More »

Subaru adds Impreza Sport Hybrid, its second hybrid, for Japan

11:00 am U.S. ET | June 19, 2015

Subaru is adding a second hybrid vehicle to its lineup, a gasoline-electric version of the Impreza hatchback it hopes will tap booming demand for the fuel-efficient technology in Japan.... Read More »

Costco says referrals led to nearly 400,000 U.S. vehicle sales in 2014

2:02 pm U.S. ET | June 9, 2015

In a sign of shifting consumer attitudes, Costco said its dealership referral programs led to sales of 398,875 new and used vehicles in the U.S. in 2014.... Read More »

Will fast-growing Subaru decide to stay small?

11:09 am U.S. ET | June 8, 2015

Since 2011, Subaru's global sales have surged 45 percent to 913,100 vehicles, a pace bested only by a few burgeoning Chinese brands and FCA. And Subaru has done all this while cranking out the best profit margin in the industry, but the company couldn't be less suited to handle a sales surge. With manufacturing capacity maxed out, Subaru must decide what kind of company it wants to be.... Read More »

Japanese launch plan for cars to help power electric grid

8:11 am U.S. ET | June 8, 2015

Japanese automakers aim to solidify their global leadership in electric-vehicle charging standards by extending the technology to vehicle-to-infrastructure energy transfers.... Read More »

Subaru raising 'brand value' to offset costs

12:01 am U.S. ET | June 7, 2015

The head of Subaru-maker Fuji Heavy Industries says the all-wheel-drive specialist needs to raise its “brand value” to offset the increased costs for green technologies.... Read More »


BLOG: Subaru hot; Hyundai-Kia not; Ford's cozy spot

5:15 pm U.S. ET | June 2, 2015

May was a great sales month for the U.S. auto industry, everything a marketer could ask for. Spectacular selling rate, strong pricing power, modest incentives and volume well above expectations.... Read More »

GM recalls 375,000 heavy-duty trucks with Takata airbags

5:23 pm U.S. ET | May 29, 2015

GM is recalling about 375,000 heavy-duty pickup trucks equipped with passenger-side airbag inflators made by Takata. And Subaru will expand a recall of Impreza compact cars with Takata airbags to about 80,000 from 20,000.... Read More »

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