Subaru

Mexico's unshakable auto industry

The lessons of a 1985 earthquake, which killed an estimated 10,000, laid the foundation for a nation that takes things like building codes much more seriously.

UPDATED: 9/1/17 2:44 pm ET - adds sales results
Subaru surge powered by NFL-averse, dog-friendly ad strategy

As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.

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