Subaru

All the single ladies get credit for booming SUV demand

Increasing income and education as well as a general delay in marriage and child-bearing combine to create a growing number of single women buying cars. More than two-thirds of female buyers reported their 2015 purchase decision as “entirely up to me,” and the appeal of SUVs, with ample cargo room and improving fuel economy, is widespread.

Suzuki blames lack of resources for using wrong mileage tests

UPDATED: 5/31/16 7:59 am ET -- new story

Suzuki blamed a lack of resources for failing to use correct tests in Japan to calculate vehicle mileage, and reiterated its employees did not intend to manipulate fuel economy data for better readings.

Subaru ad agency's pet project

The brainstorm to fill a 30-second advertising slot led to a marketing turning point for Subaru, kicking off an enduring, endearing TV campaign that

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