Cadillac

BILL SHEA

'Cadillac deserves better,' says ad veteran Gary Topolewski

11:03 am U.S. ET | March 13, 2013
Detroit advertising industry veteran Gary Topolewski knows a little something about Cadillac's advertising, which appears to be on the verge landing at Campbell Ewald. Topolewski is credited with helping revive the General Motors luxury car brand with Led Zeppelin-pumping television commercials in the early 2000s in a campaign called "Breakthrough."... Read More »

 

GM marketing shakeup may end joint venture that handles Chevy advertising

9:02 pm U.S. ET | March 12, 2013
GM is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would consolidate most of Chevrolet's creative work under Interpublic Group's McCann Worldgroup, one half of the 50-50 venture called Commonwealth that was formed nearly a year ago with Omnicom Group Inc.'s Goodby, Silverstein & Partners, according to a person familiar with the talks.... Read More »

 

GM considering Campbell Ewald for Cadillac ad work

8:02 pm U.S. ET | March 11, 2013
Cadillac is considering naming a longtime General Motors partner, Campbell Ewald, to become its new advertising agency of record in a deal that could be worth about $244 million in media billings annually, sources have told Crain's Detroit Business, an affiliate of Automotive News.... Read More »

 

GM rises 7%; trucks shine, cars slip

2:58 pm U.S. ET | March 1, 2013
GM customers shrugged off higher fuel prices and snapped up pickups, SUVs and large crossovers in February, propelling GM to a 7 percent sales gain. GM sold 224,314 units last month, the company said today. Its gain outpaced the industry's modest 4 percent growth. It's the second straight month that GM has gained market share after slipping last year to 17.9 percent, from 19.6 percent in 2011.... Read More »

 

Japanese brands continue to dominate Consumer Reports' rankings

12:45 pm U.S. ET | Feb. 26, 2013
Japanese brands, led by Lexus, Subaru and Mazda, continue to dominate Consumer Reports' rankings of the best light vehicles on the market, claiming “top pick” honors in seven out of 10 product segments and capturing the top seven spots for overall brand reliability and performance. The brands that scored best on the magazine's report cards for 2013 were Lexus, with a score of 79 out of 100, followed by Subaru and Mazda, which both scored a 76.... Read More »

 

Jeep gets hacked on Twitter

4:07 pm U.S. ET | Feb. 19, 2013
The Jeep brand's Twitter account was hacked this afternoon and given a thorough makeover by Internet tricksters. The account's Jeep logo was swapped with a Cadillac logo and its wallpaper was replaced with a photo of a McDonald's-themed vehicle with a man holding a Ronald McDonald doll out of the window.... Read More »

 

MAKE MEETINGS -- CADILLAC

Cadillac expects fresh lineup to lift retail sales 35%

12:01 am U.S. ET | Feb. 18, 2013
Cadillac is targeting a retail sales jump of about 35 percent this year and plans a fall rollout of the next-generation CTS sedan, General Motors executives told dealers at the make meeting.... Read More »

 

DEALER COUNCIL LEADERS

Cadillac dealer: We need an S-class fighter

12:01 am U.S. ET | Feb. 11, 2013
As General Motors CEO Dan Akerson ponders whether to authorize production of a flagship sedan for Cadillac, the head of the luxury brand's dealer council has some advice for him. "We clearly need an S-class competitor," says Carl Sewell, co-chairman of the Cadillac National Dealer Council.... Read More »

 

Cadillac targets 35% retail sales gain this year

5:40 pm U.S. ET | Feb. 10, 2013
Cadillac is targeting a retail sales jump of about 35 percent this year and plans an autumn rollout of the next-generation CTS sedan, General Motors executives told dealers today during their make meeting here at the National Automobile Dealers Association convention.... Read More »

 

Q&A: CARL SEWELL -- CADILLAC NATIONAL DEALER COUNCIL

'Life is looking pretty good for a Cadillac dealer'

12:01 am U.S. ET | Feb. 8, 2013
Carl SewellLast summer, General Motors launched the XTS large sedan and ATS compact, both new entries. Late this year, GM is expected to roll out a redesigned CTS sedan. The next-generation Escalade SUV and the ELR plug-in hybrid should arrive in the first half of 2014. Cadillac dealers will focus on product training to prepare for those launches, says Carl Sewell, co-chairman of the Cadillac National Dealer Council.... Read More »

 

MARK RECHTIN

No sympathy prize for the ATS

2:46 pm U.S. ET | Feb. 6, 2013
The Cadillac ATS is a fine car. But North American Car of the Year? Not to me. Like many reviewers, I find things to cheer and jeer about the sedan. The suspension is crisp but jarring.... Read More »

 

Cadillac will pitch ELR digitally

12:01 am U.S. ET | Feb. 4, 2013
To sell the ELR plug-in hybrid, Cadillac plans to reach affluent and tech-savvy consumers on the Web, where they spend most of their media-consuming time.... Read More »

 

GM, in more marketing shifts, names new ad boss for Cadillac, report says

9:39 pm U.S. ET | Jan. 30, 2013
General Motors said it has appointed a new director of advertising for the Cadillac brand. Craig Bierley will succeed Molly Peck, who is becoming director of Chevy advertising. Peck replaces Kevin Mayer, who left GM last year to become vice president of U.S. marketing at Volkswagen, the company said today.... Read More »

 

FINAL ASSEMBLY

Caddy has 2 ways to play the ELR pricing game

12:01 am U.S. ET | Jan. 28, 2013
The most common question on the lips of onlookers who saw Cadillac unveil its flashy and fuel-efficient ELR plug-in hybrid at the Detroit auto show this month was: "How much?"... Read More »

 

NORTH AMERICAN INTERNATIONAL AUTO SHOW

Sizing up Detroit

12:01 am U.S. ET | Jan. 21, 2013
West Coast Editor Mark Rechtin -- our tireless chronicler of such things as "micro-cheese-grater" interiors and front ends that evoke "a dachshund snorting a gopher hole" -- walked the floor of the Detroit auto show gathering first impressions of new cars and concepts. Here's his take on the winners, losers and everything in between.... Read More »

 

NORTH AMERICAN INTERNATIONAL AUTO SHOW

Cadillac's spin on the ELR: Get 'em before they're gone

12:01 am U.S. ET | Jan. 21, 2013
Cadillac will produce a limited number of the ELR plug-in hybrid, unveiled at the auto show here last week. That's a good thing, Caddy executives say.... Read More »

 

MIKE COLIAS

Why Caddy has 2 ways to play the ELR pricing game

2:47 pm U.S. ET | Jan. 17, 2013
The most common question on the lips of onlookers who saw Cadillac unveil its flashy and fuel-sipping ELR plug-in hybrid at the auto show was: "How much?" It's too early for General Motors execs to discuss price. The coupe won't hit showrooms for about a year. But the guessing has begun.... Read More »

 

JAMES B. TREECE

Monsters (ELR) vs. dogs (Corvette) in car design

12:01 am U.S. ET | Jan. 17, 2013
The Cadillac ELR won an EyesOn Design award this week for Best Production Vehicle. Congratulations to Cadillac. The ELR is certainly a distinctive-looking vehicle, which keeps essentially all the design elements of the Cadillac Converj concept car.... Read More »

 

2013 DETROIT AUTO SHOW

Cadillac may double lineup, report says

4:38 pm U.S. ET | Jan. 15, 2013
Cadillac may double its product lineup over the next four years as part of General Motors' strategy to turn the U.S. luxury brand into a global power, starting late this year with the ELR plug-in hybrid, the upscale sibling of the Chevrolet Volt.... Read More »

 

2013 DETROIT AUTO SHOW

ELR gives Cadillac green halo

12:01 am U.S. ET | Jan. 15, 2013
Cadillac today unveiled the ELR sports coupe, a plug-in hybrid wrapped in a bold, flashy package that belies its green-car bona fides. The ELR is the second application of General Motors' Voltec technology, the powertrain that debuted in the Chevrolet Volt in late 2010.... Read More »

 

2013 DETROIT AUTO SHOW

Cadillac ATS, Ram 1500 win North American car, truck awards

7:10 am U.S. ET | Jan. 14, 2013
The Cadillac ATS and Ram 1500 were named 2013 North American Car and Truck of the Year today by a panel of automotive journalists.... Read More »

 

Rival stores to Braman: Keep us out of GM fight

12:01 am U.S. ET | Jan. 14, 2013
Many dealers across the country are cheering on billionaire megadealer Norman Braman in his two-tier pricing lawsuit against General Motors. But some rival Cadillac dealers in South Florida don't want to be drawn into the case themselves.... Read More »

 

2013 DETROIT AUTO SHOW

Cadillac 'working hard' on a small crossover, exec says

3:20 pm U.S. ET | Jan. 11, 2013
Cadillac is developing a small crossover that would be slotted below the popular SRX, the brand's top executive said. “We're working hard on it,” Bob Ferguson, vice president of global Cadillac, told Automotive News Thursday when asked about the prospect of a small Cadillac crossover. “I spent 7 o'clock till noon today at the design center on that subject.”... Read More »

 

MIKE COLIAS

Cadillac moves on up at Detroit show

11:30 am U.S. ET | Jan. 11, 2013
Cadillac wants buyers to see the brand in the same light as juggernaut German luxury automakers such as Mercedes-Benz and Audi. At the auto show here next week, they will.... Read More »

 

WES RAYNAL

Detroit auto show promises to be hot

3:24 pm U.S. ET | Jan. 10, 2013
It's getting to be time for the Detroit auto show around here. This is, of course, the annual party when the Motor City opens its doors to the world and puts on a first-class event, not to mention a motor show competitive with the best in the world.... Read More »