Chrysler Brand

Chrysler's new roadmap

12:01 am U.S. ET | Feb. 4, 2013
Chrysler Group has dropped plans to pack five more small nameplates into its crowded Chrysler-Dodge-Jeep Ram showrooms. Instead, it's adding nameplates at its Fiat and upcoming Alfa Romeo dealerships.... Read More »


Chrysler brand chief wants more nameplates

12:01 am U.S. ET | Feb. 4, 2013
Chrysler brand head Saad Chehab says he would like more nameplates for the Chrysler brand, but for now he's concentrating on a redesigned Chrysler 200 sedan, due next year on a Fiat platform.... Read More »


Chrysler aims awd 300 at Snow Belt

12:01 am U.S. ET | Feb. 4, 2013
Chrysler is doubling production of 2013 all-wheel-drive Chrysler 300s from 2012 models in an effort to gain traction in frigid locales.... Read More »



Sergio promises updated Chrysler product plan next week

3:52 pm U.S. ET | Jan. 24, 2013
Sergio Marchionne said he will update the five-year product plan that the automaker laid out in November 2009 when Chrysler Group announces its earnings Wednesday. Speaking to Automotive News last week during the Detroit auto show, the Chrysler-Fiat CEO said that enough changes have been made to the original product roadmap to warrant a redraft.... Read More »


Dodge rethinks the wedding registry to pitch the Dart

6:32 pm U.S. ET | Jan. 17, 2013
Chrysler Group is trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.... Read More »



Shel Woodard and the real Chrysler Turbine

12:39 pm U.S. ET | Jan. 15, 2013
In a quiet spot on the Chrysler stand at the Detroit auto show is the Chrysler 300 Turbine concept car. As concepts go, it's mild: matte finish “Turbine Copper,” 22-inch wheels and a billet grille, all to honor the 1963 Chrysler Turbine show car.... Read More »


VW, Chrysler deciding future of minivan

12:01 am U.S. ET | Dec. 17, 2012
Volkswagen AG is negotiating with Chrysler Group about future production of its Routan minivan, Bloomberg reported. The slow-selling minivan is based on the Chrysler Town & Country... Read More »



Chrysler's new minivan goes upscale

1:03 pm U.S. ET | Nov. 27, 2012
Chrysler Group, which popularized the minivan nearly 30 years ago, will showcase an upscale version of its Chrysler Town & Country family minivan at the Los Angeles Auto Show this week.... Read More »


How Olivier Francois restored Motor City pride in a bankrupt Chrysler

10:46 am U.S. ET | Nov. 26, 2012
Chrysler Group's turnaround since Fiat rescued the automaker out of bankruptcy in 2009 has been punctuated by an advertising strategy led by Olivier Francois and his team. The advertising message draws parallels between the comeback of a gritty, tough city and the once-troubled automaker. This week Chrysler is being honored as the 2012 Marketer of the Year by Advertising Age, an affiliate of Automotive News.... Read More »


Marchionne favors Town & Country minivan

12:01 am U.S. ET | Nov. 5, 2012
CEO Sergio Marchionne wants the Chrysler Town & Country to survive as the Chrysler Group's traditional minivan with sliding doors, but he says a final decision is still in the works.... Read More »


Autoworkers earn less to bring manufacturing jobs back to the U.S.

12:01 am U.S. ET | Oct. 21, 2012
In a break with decades of auto-union tradition in the United States, the prevailing wage paid to new unionized autoworkers is less than that of the average laborer producing items ranging from metal and wood products to food and beverages.... Read More »


Chrysler seeks business buyers with heavy-duty Rams

12:01 am U.S. ET | Sept. 27, 2012
Ram will try to sell more vehicles to commercial customers next year with a new commercial division offering a re-engineered lineup of heavy-duty pickups and chassis-cab trucks, as well as two Fiat-based commercial vans.... Read More »


Chrysler charges dealers $25,000 to sell the Viper

12:01 am U.S. ET | Sept. 10, 2012
Chrysler Group will charge dealerships $25,000 to sell the 640-hp SRT Viper late this year, says Peter Grady, Chrysler's vice president of network development and fleet. The one-time fee will include tools, training, a technician program, signs and other showroom elements.... Read More »



Small crossover will replace Chrysler minivan

12:01 am U.S. ET | Sept. 3, 2012
The Chrysler brand will end production of its minivan, the Town & Country, in two years and replace it with a smaller crossover. The switch is part of CEO Sergio Marchionne's plan to differentiate the Chrysler brand and nudge it upscale.... Read More »


Chrysler 300 tops GM, Ford large sedans, Consumer Reports says

6:34 am U.S. ET | Aug. 22, 2012
Chrysler boosted its rating in Consumer Reports' testing of large sedans as its 300 topped offerings by General Motors and Ford. The 300 scored an 83, behind only the Hyundai Genesis at 92.... Read More »


Chrysler sales up 20% on strong sedan volume

3:21 pm U.S. ET | July 3, 2012
Chrysler Group rode strong sedan sales to a 20 percent gain in June, recording 144,811 sales for the month. The Chrysler 300 had its best June in five years, with sales nearly tripling compared with June 2011 to 6,971 units, while sales of the smaller Chrysler 200 sedan rose 51 percent to 10,871 units. Dodge Avenger sales jumped 68 percent to 9,404 units.... Read More »



Sergio Marchionne's remarkable eight-year run

11:55 am U.S. ET | June 1, 2012
Eight years ago today, Giuseppe Morchio, CEO of Italian automaker Fiat S.p.A. resigned, four days after the death of Fiat chairman and family patriarch Umberto Agnelli. In Morchio's place as CEO, Fiat's board installed a 51-year-old accountant and lawyer, who was CEO of Geneva-based SGS S.A. His name: Sergio Marchionne.... Read More »


Marchionne: No Compass, 1 minivan

12:01 am U.S. ET | May 28, 2012
In 2014, Chrysler Group will drop the Jeep Compass and replace the Chrysler Town & Country minivan with a crossover, Fiat-Chrysler CEO Sergio Marchionne has revealed. The changes are part of a long effort by Marchionne to give each Chrysler Group brand a more distinct identity and eliminate product overlaps common in the DaimlerChrysler era.... Read More »



Chrysler calls minivan's obit premature

12:01 am U.S. ET | May 14, 2012
With apologies to Mark Twain, reports of the death of the Dodge Grand Caravan minivan may be greatly exaggerated.... Read More »


Chrysler recalls 127,346 Dodge Chargers, Chrysler 300s in U.S., Canada

12:31 pm U.S. ET | May 7, 2012
Chrysler Group will voluntarily recall 127,346 2011 and 2012 Dodge Charger and Chrysler 300 sedans in the United States and Canada to fix a fuse problem that could disrupt the vehicles' antilock brakes and electronic stability control systems.... Read More »


Chrysler's Viper overruns auto magazine covers

8:26 am U.S. ET | April 28, 2012
Magazine editors usually want to differentiate their covers and outdo the competition, but Chrysler's SRT Viper has run that urge into the ground for one month at least, appearing on the cover of four auto monthlies simultaneously.... Read More »



Chrysler brand will relaunch in China with 300C sedan

April 23, 2012 13:21 CET
Chrysler plans to relaunch brand sales in China this June with the 300C large sedan, Fiat-Chrysler CEO Sergio Marchionne said on the sidelines of the Beijing auto show on Monday. The automaker, which sells the Jeep brand in China, last sold Chrysler-badged cars in China three years ago.... Read More »



Chrysler's tough-guy ad scores parody gold

12:41 pm U.S. ET | April 20, 2012
When does a company know when an advertising campaign has slipped into the sweet spot of popular culture? When it's parodied -- over and over again.... Read More »


Caught: Fiat-based mules for Jeep, Chrysler

12:01 am U.S. ET | April 16, 2012
Glimpses of two more Fiat-based vehicles for Chrysler Group leaked out last week. Test mules of a small hatchback, the Chrysler 100, and the replacement vehicle for the Jeep Liberty were caught by spy photographers.... Read More »


Child seats hard to install in most vehicles, IIHS study says

3:57 pm U.S. ET | April 12, 2012
Only a fifth of the top-selling vehicles for the 2010 and 2011 model years were built so parents can easily install child safety seats, according to a study released today.... Read More »


Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
» Watch the Video
News by Brand

Rocket Fuel