Marketing

Mini campaign will defy labels during Olympics

Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.

BMW N.A. retains Interpublic's UM for media work

Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media

Sign up for our weekly F&I newsletter

A must read for every dealer principal, GM or F&I manager. Sent every Wednesday.

Newsletters