Marketing coverage

DAVE GUILFORD

Maybe the EPA should just hire Consumer Reports for mpg ratings

10:10 am U.S. ET | July 23, 2014
Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine.... Read More »

 

Targeted digital video ads deliver preferred car colors

12:01 am U.S. ET | July 22, 2014
A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator. Eyeview says its technology can deliver an online video advertisement of that shiny red SUV directly to that customer.... Read More »

 

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

6:00 am U.S. ET | July 22, 2014
The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and CTS sedans.... Read More »

 

Former Ford digital exec Monty joins PR and social media firm

9:16 am U.S. ET | July 22, 2014
Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.... Read More »

 

Toyota defends U.S. Hispanic market lead as segment grows

9:41 am U.S. ET | July 21, 2014
Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation’s largest ethnic minority group.... Read More »

 

More power to the redesigned Mustang

12:01 am U.S. ET | July 21, 2014
Ford Motor Co. last week finally answered the two questions Mustang fans have wondered about all year: weight and power.... Read More »

 

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is finally the right size with features U.S. consumers want.... Read More »

 

Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S. Hispanic customers as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group, a top executive said Sunday.... Read More »

 

Muscular Challenger bulks up its interior

12:01 am U.S. ET | July 20, 2014
The 707-hp SRT Hellcat will generate the most smoke at the drag strip, but it's the rest of the re-engineered Dodge Challenger lineup that likely will fire the interest of consumers.... Read More »

 

Nissan to sponsor Manchester City soccer team

July 17, 2014 10:49 CET
Nissan will sponsor English Premier League champions Manchester City in a bid to boost its brand image as the automaker targets surpassing Toyota as Europe's top-selling Asian brand.... Read More »

 

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds over that of the current model.... Read More »

 

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.... Read More »

 

Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle.... Read More »

 

Jeep promotion peeves participants

12:01 am U.S. ET | July 14, 2014
Jeep's Australian affiliate lit an online firestorm with its “Jeep Remote Dealership” promotion.... Read More »

 

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English soccer team?... Read More »

 

Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor.... Read More »

 

Access our Web site for free next week

12:01 am U.S. ET | July 7, 2014
Automotive News will open its Web site to everyone next week, when we publish profiles of 40 dynamic dealership employees under age 40.... Read More »

 

'Transformers' star Trumpchi GS5 ready for its close-up in the U.S.

12:01 am U.S. ET | July 7, 2014
Now that the Trumpchi GS5 is a movie star, the Chinese automaker that builds the sporty crossover is ready to screen-test it for the United States.... Read More »

 

Twin Cities Automotive renamed Carousel Motor Group

3:54 pm U.S. ET | July 2, 2014
Twin Cities Automotive, a dealership group owned by Pohlad Companies, has changed its name to Carousel Motor Group.... Read More »

 

GM offers school employee discounts on Chevys, GMCs, Buicks

3:53 pm U.S. ET | July 1, 2014
General Motors said today it will offer discounts on most 2014 and 2015 Chevrolet, GMC and Buick vehicles to teachers and other employees of public or private schools, from preschool through college.... Read More »

 

Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."... Read More »

 

Ex-Subaru marketing chief Dean Evans named CEO of software firm

3:45 pm U.S. ET | June 30, 2014
Dean Evans, former chief marketing officer for Subaru of America, is the new CEO of software company LotLinx, the company said today. Evans, who left Subaru in May, succeeded Jason Knight, who headed LotLinx since December 2012. Knight has remained with the company as COO. Evans, 45, said in an interview that LotLinx approached him a few months ago while he was at Subaru.... Read More »

 

Hyundai fields a more athletic Sonata for '15

12:01 am U.S. ET | June 30, 2014
After shaking up the industry with the previous Sonata's swoopy sheet metal, Hyundai engineers focused most on improving driving dynamics for the mid-sized sedan's seventh generation.... Read More »

 

Chrysler, TrueCar offer discounts after crashes

12:01 am U.S. ET | June 30, 2014
Chrysler Group has agreed with TrueCar Inc. to offer discounts to car shoppers whose vehicles are totaled in crashes. TrueCar's marketing program with Chrysler includes auto insurer Geico, said Larry Dominique, executive vice president of TrueCar.... Read More »

 

Pioneer's advice: 'Build a good Web site and drive traffic to it'

12:01 am U.S. ET | June 30, 2014
John Holt, who is retiring in September as digital marketing chief of ADP Dealer Services, advises dealers to rely less on third-party lead generators.... Read More »

 

Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
» Watch the Video
     
News by Brand


Rocket Fuel