Marketing coverage

Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York. While much is still undecided, at least one function seems sure to get a sizable presence in the Big Apple: marketing.... Read More »

 

Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014
Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet. Nancy Inouye, now in her second year as Scion's national marketing communications manager, says the brand is targeting millennials.... Read More »

 

Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.... Read More »

 

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says.... Read More »

 

3rd parties see their role sticking around

12:01 am U.S. ET | Sept. 22, 2014
Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups such as AutoNation Inc. to rely less on them for prospects, two new studies say.... Read More »

 

Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014
The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid market that the Prius no longer stands out. The brand is now it's at a marketing crossroads.... Read More »

 

BMW puts i8 at center of tech-based campaign

12:01 am U.S. ET | Sept. 20, 2014
BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste. To win over the growing ranks of wealthy car buyers who care more about technology than horsepower or heritage -- think Tesla fans -- the German brand is delivering its message through a new marketing vehicle: the i8.... Read More »

 

Golf takes zany ride in VW native advertising

12:01 am U.S. ET | Sept. 20, 2014
This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes from advertisers.... Read More »

 

MIKE COLIAS

Why Cadillac's forthcoming 'LTS' could get another name

2:46 pm U.S. ET | Sept. 19, 2014
We've known about Cadillac's plans for a big, rear-wheel drive, range-topping sedan for more than two years now. For most of that time, we've been referring to it by its internal codename, LTS. But when the wraps come off the car sometime in the first half of next year, I bet it won't sport an LTS badge.... Read More »

 

Ford seeks younger Mustang buyers with tech features

12:44 pm U.S. ET | Sept. 17, 2014
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall. Ford hopes to appeal to a new generation of Mustang buyers -- and overseas markets -- by offering technologies never seen before in Ford's pony car.... Read More »

 

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

3:02 pm U.S. ET | Sept. 16, 2014
Toyota has joined the “Gran Turismo” parade of video game racers with a beefier version of its FT-1 concept. “The design brief of this car was very simple: Take the FT-1 concept car and turn it into the most kickass, badass, super racecar you can imagine,” said Kevin Hunter, president of Toyota's Calty Design Research, during the car's video unveiling.... Read More »

 

Cadillac's new chief vows no retreat on pricing strategy

4:30 pm U.S. ET | Sept. 15, 2014
Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen, who arrived at GM in August after stints at Infiniti and Audi, said in an interview today that Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized lineup.... Read More »

 

Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.... Read More »

 

Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman.... Read More »

 

SNAKEBIT

Dodge knocks off $15K to spur sales of pricey new Viper

12:01 am U.S. ET | Sept. 8, 2014
Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales.... Read More »

 

Disney exec not such a goofy idea, Nissan says

12:01 am U.S. ET | Sept. 8, 2014
The way Nissan sales boss Fred Diaz tells it, having no auto industry experience was a plus -- not a handicap -- for the brand's new head of marketing, Jeremy Tucker.... Read More »

 

Mazda splurges on MX-5 Miata debut and celebration

7:47 am U.S. ET | Sept. 6, 2014
Mazda is a tiny carmaker on a shoestring budget. So nothing attests more to the import of the MX-5 Miata's debut than the company's big splurge on a laser-lit, smoke-machined three-continent, simultaneously live-streamed global reveal.... Read More »

 

GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014
The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast.... Read More »

 

Cadillac, amid U.S. sales slump, mulls more features to hold luxury prices

12:01 am U.S. ET | Sept. 4, 2014
Cadillac, hoping to maintain pricing amid a sales slump even as the U.S. luxury market has expanded, may add features such as heated seats to lower-level versions of the CTS sedan to entice U.S. buyers. Cadillac officials are also weighing "significant changes" to the brand's marketing in the first quarter.... Read More »

 

Luxury brands lead way in hiking spiffs to drive U.S. sales

1:34 am U.S. ET | Sept. 4, 2014
BMW, Audi and Mercedes-Benz unit were among a series of automakers doling out higher discounts to U.S. buyers in August, helping drive sales to the best month in eight years.... Read More »

 

Can sporty RC be the new face of Lexus?

11:00 pm U.S. ET | Sept. 4, 2014
Lexus is counting on its new 2015 RC 350 sports coupe to take on BMW, Audi and Mercedes-Benz in a segment dominated by the German luxury brands. And that may be the easy part of the car's mission.... Read More »

 

Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns.... Read More »

 

Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday.... Read More »

 

Disney exec to lead Nissan U.S. marketing

3:22 pm U.S. ET | Sept. 3, 2014
Nissan has named Disney ad executive Jeremy Tucker as its chief of U.S. marketing, fulfilling the automaker's pledge to market the brand in nontraditional ways.... Read More »

 

JAMIE LaREAU

Why more women are willing to haggle with dealers

2:57 pm U.S. ET | Sept. 3, 2014
Car dealers who believe that men like to haggle and women don't had better think again. A new study suggests that women are more keen than men to negotiate -- a reversal from just a couple of years ago.... Read More »

 

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Calif. dealer offers staff spiritual care

Calif. dealer offers staff spiritual care

Calif. dealer Bill Hoehn has something few retailers have: A full-time chaplain. The chaplain provides care and support for employees, is available 24/7 for crisis needs and even presides over weddings. Mon., September 22
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