Marketing

Toyota's safe-driving app plays parents' uncool music when teenagers speed

How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them.


Frankfurt, other big auto shows struggle as brands shift investment

The number of automakers skipping next month's Frankfurt auto show highlights a shift in thinking among carmakers as they increasingly opt for their own events or choose to attend smaller shows.

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