Marketing

Chrysler will only tout minivan's electric plug in California

Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part.


Kelley Blue Book launches national TV campaign

Kelley Blue Book, in its new ad campaign, is trying to tell customers that it can do more than give them the fair market value for their vehicle.

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