Gmac

Chevy dealers brace for Unifor strike impact

U.S. dealers are hopeful a strike at a Canadian plant that produces the Chevrolet Equinox can be resolved before low inventories of the top-selling crossover impact business.


The next marketing challenge: Targeting

Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said.

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