Western Europe

Volkswagen Group leads automotive spending on advertising

Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the top 100 advertisement spenders worldwide. Fifteen automakers and tire maker Bridgestone constituted the automotive category on the World’s Largest Advertisers list.

Volvo picks McDonald's exec as first chief digital officer

Volvo has named Atif Rafiq its first chief digital officer, luring the longtime Silicon Valley executive from McDonald's, where he built the fast

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