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Longo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them.
As automaker captive finance companies lost share, banks have taken on new roles, such as being exclusive or semi-exclusive lenders who are the sole source of automaker retail incentives.
Leasing as a whole took a dive in Canada for a few years following 2008, but the plunge only significantly affected the captive finance arms of U.S. brands, experts say.
The 2008 financial crisis sharply reshaped Canadian auto finance. Captives that once dominated the auto loan and lease market lost nearly half their share within four years.
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