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Ford puts huge ad account up for review

Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.


Elevate the education of service techs to an undergraduate degree

Six Nissan North America executives behind the automaker's "Fix It Right the First Time" initiative invited me to join their freewheeling after-dinner chat. What sounded like a great idea emerged: raising the degree status of service technicians.

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