Keith Crain

KEITH CRAIN

A brand is built 1 customer at a time

12:01 am U.S. ET | June 23, 2014
To help celebrate the anniversary, I decided it was time to visit my local Dodge dealer. I met the next-generation car dealer, I hope.... Read More »

 

KEITH CRAIN

Changing GM will take time

12:01 am U.S. ET | June 16, 2014
GM's management team needs a lot of help from nonexecutive Chairman Tim Solso and President Dan Ammann. Their strength is that they are from outside.... Read More »

 

KEITH CRAIN

States meddle in car sales again

12:01 am U.S. ET | June 9, 2014
It wasn't long ago that California adopted a zero-emission vehicle policy that cost a lot of money and didn't do a thing. Now states are demanding that 15 percent of vehicle sales within their borders be ZEVs by 2025. You can't push technology faster than consumers are willing to adopt.... Read More »

 

KEITH CRAIN

Do recalls also mean profits?

12:01 am U.S. ET | June 2, 2014
I have always noticed how whenever the National Highway Traffic Safety Administration orders a new piece of safety equipment, it is installed on new vehicles and customers pay the freight.... Read More »

 

KEITH CRAIN

Eventually, you have to fix cars

12:01 am U.S. ET | May 26, 2014
One of the toughest parts of being in the automobile business is that no one has figured out how to keep cars running forever without repairs or maintenance.... Read More »

 

KEITH CRAIN

Scattered around the nation

12:01 am U.S. ET | May 19, 2014
I have always wondered whether having General Motors, Ford and Chrysler clustered in Detroit is a good thing. I am not sure that having the three companies in the same area is good for creativity and innovation.... Read More »

 

KEITH CRAIN

Watch out, more brands are coming

12:01 am U.S. ET | May 12, 2014
In the next 10 years, we'll see plenty of new cars appear in dealerships across the land. Picking winners and losers is the real challenge.... Read More »

 

KEITH CRAIN

A great legacy, a smooth transition

12:01 am U.S. ET | May 5, 2014
It didn't take me long to realize that Alan Mulally might be the world's best salesman. A simple guy from the Midwest who could sell hundred-million dollar airplanes. I liked him immediately.... Read More »

 

KEITH CRAIN

In reality, it's just 1 car at a time

12:01 am U.S. ET | April 28, 2014
Once you leave the big auto shows, where everyone talks about global plans and discusses sales and production and recalls in terms of hundreds of thousands or even millions of units, you quickly get back to reality.... Read More »

 

KEITH CRAIN

Lots of buzz in New York

12:01 am U.S. ET | April 21, 2014
As always, we all caught our breath after the Detroit auto show.... Read More »

 

KEITH CRAIN

Happy 50th to an American icon

12:01 am U.S. ET | April 14, 2014
The Ford Mustang is 50 years old. It deserves a celebration, and I am sure Ford is planning an appropriate party.... Read More »

 

KEITH CRAIN

Eastern Europe is an auto hot spot

12:01 am U.S. ET | April 7, 2014
The crisis in Ukraine and Eastern Europe is ongoing and will be causing all sorts of problems for European auto manufacturers for some time to come.... Read More »

 

KEITH CRAIN

Tesla's wasting time, energy, money

12:01 am U.S. ET | March 31, 2014
If you care about customers, you have to be able to take care of them when they need help. For some reason, Tesla Motors CEO Elon Musk has decided to wage war with the retail business to the detriment of his customers.... Read More »

 

KEITH CRAIN

Filling the hole in the dashboard

12:01 am U.S. ET | March 24, 2014
Consider the speed of a smartphone's operating system, and you realize how that hand-held computer will take over the navigation, entertainment and communication functions in the automobile.... Read More »

 

KEITH CRAIN

Barra should recuse herself from GM investigation

1:10 pm U.S. ET | March 14, 2014
Because CEO Mary Barra was working for GM in key positions during the period that will be scrutinized, she should recuse herself from participation in the investigation.... Read More »

 

KEITH CRAIN

Is your dealership one of the best?

12:01 am U.S. ET | March 10, 2014
For the third time, Automotive News is recognizing the 100 Best Dealerships To Work For in the United States and Canada. In a few weeks, the time for registering will be past.... Read More »

 

KEITH CRAIN

GM recall: Issue is not a faulty switch

10:02 am U.S. ET | Feb. 28, 2014
GM this week added more than 588,000 vehicles to a recall to fix ignition switches.... Read More »

 

KEITH CRAIN

The r&d grunt work shifts to suppliers

12:01 am U.S. ET | Feb. 24, 2014
The r&d has shifted dramatically from auto manufacturers to suppliers. The expenses for those innovations have shifted from auto manufacturers to suppliers.... Read More »

 

KEITH CRAIN

Selling cars today takes a lot of work

12:01 am U.S. ET | Feb. 17, 2014
Once upon a time, selling cars was a fairly straightforward process. Those days are gone forever. Today, there are people from 18 to 80 buying cars, and they all have different needs, which require entirely different sales approaches and processes.... Read More »

 

KEITH CRAIN

Crash avoidance is a noble idea

12:01 am U.S. ET | Feb. 10, 2014
The government is suggesting that perhaps the first step in creating a safer automotive environment would be to install transmitting devices in all vehicles sold in the United States, the first step toward enable vehicles to communicate with one another to avoid accidents. What may be a noble suggestion is probably an impractical solution to automotive collisions.... Read More »

 

KEITH CRAIN

This is not a simple business anymore

12:01 am U.S. ET | Feb. 3, 2014
It hasn't been easy over the past decade or so to figure out what's a domestic vehicle and what's an import. And it's not getting any easier as more companies become multinationals. It probably doesn't matter anymore.... Read More »

 

KEITH CRAIN

Technology takes a lot of training

12:01 am U.S. ET | Jan. 27, 2014
Today's automobile is packed with technology, more than most customers understand. As cars and trucks become more complicated, manufacturers and dealers are going to have to provide more training for customers.... Read More »

 

KEITH CRAIN

NADA is more important than ever

12:01 am U.S. ET | Jan. 20, 2014
This week's National Automobile Dealers Association convention is an important opportunity to encourage manufacturers and dealers to continue the business practices that have allowed the industry to flourish.... Read More »

 

KEITH CRAIN

After 25 years, product is still king

12:01 am U.S. ET | Jan. 13, 2014
The lifeblood of the motor industry is product. Anyone who thinks product isn't king should see the thousands of journalists who come to Detroit from all over the world. They come to see the newest models and to talk to the global automotive executives here to introduce their cars and promote their companies.... Read More »

 

KEITH CRAIN

Detroit is well worth the trip

12:01 am U.S. ET | Jan. 6, 2014
The Detroit show is always remarkable with more debuts than anywhere else and lots of executives who are available to share insights on what's shaping this global industry. In addition, I add with a certain amount of pride, Automotive News will be opening the 38th Automotive News World Congress in the midst of the auto show's press days.... Read More »

 

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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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