Keith Crain

KEITH CRAIN

Cadillac is making big mistakes

12:01 am U.S. ET | Oct. 6, 2014

Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit.... Read More »

KEITH CRAIN

In Paris, excitement amid uncertainty

12:01 am U.S. ET | Sept. 29, 2014

Europe has been happily seeing real signs of recovery, but the threat of interrupted energy supplies has to weigh heavily on minds there. Still, expect an upbeat mood in Paris this week.... Read More »

KEITH CRAIN

Full autonomy will take time

12:01 am U.S. ET | Sept. 22, 2014

Fully autonomous automobiles will take quite awhile, and automated driving probably will end up being introduced in pieces.... Read More »

KEITH CRAIN

Chairman's style was part of Ferrari

12:01 am U.S. ET | Sept. 15, 2014

Ferrari has been a unique brand. So far, it has not followed high-end competitors like Porsche into major volume expansions. Maintaining exclusivity was part of Luca di Montezemolo's vision. That will likely change now that he has resigned.... Read More »

KEITH CRAIN

New F-150 could be a game changer

12:01 am U.S. ET | Sept. 8, 2014

This fall, Ford will start building an F-150 pickup with an all-aluminum body. Beyond a steel frame, the whole body is aluminum. It's a massive undertaking. What does this mean? Anyone who expects only subtle changes in future cars and trucks should get out of the way.... Read More »

KEITH CRAIN

Dollie Cole was a remarkable woman

12:01 am U.S. ET | Sept. 1, 2014

Last week Dollie Cole died at the age of 84. She was the widow of Ed Cole, the consummate car guy who also was the president of General Motors. She was quite a lady. She changed the perception of an automotive executive's wife.... Read More »

KEITH CRAIN

China's government flexes its muscles

12:01 am U.S. ET | Aug. 25, 2014

Nearly every automaker is at risk these days of doing something wrong in the eyes of China's government.... Read More »

KEITH CRAIN

It was a weekend of celebration

12:01 am U.S. ET | Aug. 18, 2014

This past weekend, there were two events separated by 2,500 miles that in many ways describe the love affair with the automobile.... Read More »

KEITH CRAIN

You ain't seen nothing yet

12:01 am U.S. ET | Aug. 11, 2014

With car shows filling the calendar across the country, it's a good time to contemplate your favorite car from the 1960s or 1970s.... Read More »

KEITH CRAIN

Automakers need state departments

12:01 am U.S. ET | Aug. 4, 2014

I don't know if any car company has an executive title of secretary of state, but it won't be long before that's a normal function in multinational firms.... Read More »

KEITH CRAIN

It was one heck of a night

12:01 am U.S. ET | July 28, 2014

Last week, the Automotive Hall of Fame celebrated its 75th anniversary and inducted four people. I was very honored to be one of them I have had a front-row seat for the most exciting industry on the planet with the most interesting executives. The automobile industry has always attracted the best and the brightest.... Read More »

KEITH CRAIN

No end in sight to GM mess

12:01 am U.S. ET | July 21, 2014

Last week brought more revelations about General Motors and the infamous ignition switch, and there was more grueling testimony, from executives at GM and Delphi.... Read More »

KEITH CRAIN

A contradiction or a cornucopia?

12:01 am U.S. ET | July 14, 2014

This has to be the best time for consumers. Whatever you want, a car company is more than ready to sell you a vehicle to fulfill your wishes.... Read More »

KEITH CRAIN

GM is doing the right thing

12:01 am U.S. ET | July 7, 2014

It's going to be very expensive for GM, but the company made the right decision to hire Kenneth Feinberg and give him the responsibility to negotiate with the people filing claims.... Read More »

KEITH CRAIN

An easy solution to recall compliance

12:01 am U.S. ET | June 30, 2014

Even on the most serious recalls, the percentage of owners who get their vehicles fixed is low. Joan Claybrook, former head of the National Highway Traffic Safety Administration, has an idea: If a vehicle hasn't had all recall repairs made, the owner can't register it to operate on the road.... Read More »

KEITH CRAIN

A brand is built 1 customer at a time

12:01 am U.S. ET | June 23, 2014

To help celebrate the anniversary, I decided it was time to visit my local Dodge dealer. I met the next-generation car dealer, I hope.... Read More »

KEITH CRAIN

Changing GM will take time

12:01 am U.S. ET | June 16, 2014

GM's management team needs a lot of help from nonexecutive Chairman Tim Solso and President Dan Ammann. Their strength is that they are from outside.... Read More »

KEITH CRAIN

States meddle in car sales again

12:01 am U.S. ET | June 9, 2014

It wasn't long ago that California adopted a zero-emission vehicle policy that cost a lot of money and didn't do a thing. Now states are demanding that 15 percent of vehicle sales within their borders be ZEVs by 2025. You can't push technology faster than consumers are willing to adopt.... Read More »

KEITH CRAIN

Do recalls also mean profits?

12:01 am U.S. ET | June 2, 2014

I have always noticed how whenever the National Highway Traffic Safety Administration orders a new piece of safety equipment, it is installed on new vehicles and customers pay the freight.... Read More »

KEITH CRAIN

Eventually, you have to fix cars

12:01 am U.S. ET | May 26, 2014

One of the toughest parts of being in the automobile business is that no one has figured out how to keep cars running forever without repairs or maintenance.... Read More »

KEITH CRAIN

Scattered around the nation

12:01 am U.S. ET | May 19, 2014

I have always wondered whether having General Motors, Ford and Chrysler clustered in Detroit is a good thing. I am not sure that having the three companies in the same area is good for creativity and innovation.... Read More »

KEITH CRAIN

Watch out, more brands are coming

12:01 am U.S. ET | May 12, 2014

In the next 10 years, we'll see plenty of new cars appear in dealerships across the land. Picking winners and losers is the real challenge.... Read More »

KEITH CRAIN

A great legacy, a smooth transition

12:01 am U.S. ET | May 5, 2014

It didn't take me long to realize that Alan Mulally might be the world's best salesman. A simple guy from the Midwest who could sell hundred-million dollar airplanes. I liked him immediately.... Read More »

KEITH CRAIN

In reality, it's just 1 car at a time

12:01 am U.S. ET | April 28, 2014

Once you leave the big auto shows, where everyone talks about global plans and discusses sales and production and recalls in terms of hundreds of thousands or even millions of units, you quickly get back to reality.... Read More »

KEITH CRAIN

Lots of buzz in New York

12:01 am U.S. ET | April 21, 2014

As always, we all caught our breath after the Detroit auto show.... Read More »

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
News by Brand