You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
BMW is chasing volume growth mainly in the large car and SUV segments, while the less profitable small car segment is not being pushed as hard, CEO Harald Krueger said.
BMW plans the biggest rollout of new and revamped models in its history as the automaker fights back after losing the luxury sales crown to Mercedes.
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.