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DAVID BARKHOLZ

BLOG: Why this Tampa dealer reset Latino marketing efforts

9:53 pm U.S. ET | April 20, 2015

Tampa's Kuhn Honda has hit the reset button on its marketing to Latinos as it seeks to increase its already outsized sales numbers with the group.... Read More »

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20, 2015

A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live.... Read More »

Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015

As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars.... Read More »

Chevy's Man U sponsorship scores from miles away

12:01 am U.S. ET | April 20, 2015

The crowd mobbing the Chevrolet stand at this month's Seoul Motor Show highlights the oft-overlooked upside of the brand's controversial Manchester United sponsorship.... Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion.... Read More »

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series.... Read More »

VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game.... Read More »

Hyundai’s ‘Message to Space’ from a girl to her astronaut dad

3:11 pm U.S. ET | April 14, 2015

To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in Nevada to craft a message in giant lettering out of tire marks in the dusty terrain.... Read More »

Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service.... Read More »

SOCIAL STUDIES

Honda searches YouTube to find Latino influencers for CR-V

12:01 am U.S. ET | April 13, 2015

American Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover.... Read More »

Tailor shopping to your customers, studies suggest

12:01 am U.S. ET | April 13, 2015

If auto dealers and manufacturers would give customers a better shopping experience, those customers would visit dealerships more often and even buy more vehicles, two new studies conclude.... Read More »

Videos, mobile-friendly ads get Latino car shoppers' attention

12:01 am U.S. ET | April 13, 2015

Dealers are reaching Hispanics at preferred destinations: videos and mobile devices.... Read More »

Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”... Read More »

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8, 2015

Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together.... Read More »

VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns.... Read More »

Hyundai's do-now list: Hire new marketing boss, then build brand

12:01 am U.S. ET | April 6, 2015

Hyundai Motor America intends to hire a new marketing chief this month ahead of a brand-building push that will kick off this summer, CEO Dave Zuchowski said.... Read More »

Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches.... Read More »

'Experience the brand, drive the cars' heart of Porsche campaign

12:01 am U.S. ET | April 6, 2015

Porsche will launch a new brand campaign dubbed "Forever Amazing" in May that aims to highlight recent product introductions and new customer-experience centers, complete with test tracks, opening this year and next.... Read More »

IHS buys digital car-shopping behavior tracker Dataium

5:19 pm U.S. ET | April 1, 2015

Data and consulting powerhouse IHS Inc. has purchased the assets of Dataium, a small company that can see shopping behavior on dealer and carmaker websites to direct and measure the performance of ad and marketing campaigns.... Read More »

MARCH U.S. AUTO SALES

FCA, Toyota, Hyundai rise as industry ekes out another advance

8:30 am U.S. ET | April 1, 2015

U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players.... Read More »

Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal.... Read More »

MIKE COLIAS

BLOG: Malibu? Not the biggest splash at Chevy this week

2:34 pm U.S. ET | April 1, 2015

The major Chevy ad campaign that rolls out starting today is more important than any single vehicle, including the retooled 2016 Malibu. Here's why.... Read More »

Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron.... Read More »

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