Advertising

NICK GIBBS

BLOG: Ford can boost Europe profits by adding upscale Vignale SUVs

12:01 am U.S. ET | Feb. 11, 2016

Ford of Europe isn't saying which models will next get its upscale Vignale trimline but the brand's two largest SUVs are the top candidates as the automaker plans to expand its Vignale variants to at least five by 2017 from just two now.... Read More »

GM awards more business to ad agency Commonwealth

10:24 am U.S. ET | Feb. 9, 2016

Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett.... Read More »

VINCE BOND JR.

BLOG: Hyundai's Super Bowl blitz scored big

4:00 pm U.S. ET | Feb. 8, 2016

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon.... Read More »

Automakers opt for less TV time during Super Bowl

10:39 am U.S. ET | Feb. 8, 2016

The Super Bowl was a little less sleek, sporty and horsepowered this year. The portion of advertising time devoted to promoting cars and trucks during the pro football championship game -- TV's most-watched event -- was at the lowest level since 2010.... Read More »

Honda Ridgeline: Not your teenager's truck

12:01 am U.S. ET | Feb. 8, 2016

Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan.... Read More »

TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016

December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. That's why FCA, which partnered with Lucasfilm to co-promote Star Wars: The Force Awakens alongside five of its brands in a global effort, didn't have to think too hard about what direction to take with its campaign. The timing, said FCA marketing boss Olivier Francois, was perfect for Tier 2.... Read More »

Just because rebadging hasn't worked so well before ...

12:01 am U.S. ET | Feb. 8, 2016

Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds. In fact, it's hard to think of a rebadged or “captive import” that has been successful.... Read More »

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup.... Read More »

Christopher Walken was the only choice for Kia's Super Bowl ad

12:28 pm U.S. ET | Feb. 7, 2016

Only one person could've done Kia's “Walken Closet” Super Bowl spot. Christopher Walken was the lone option. There was no Plan B.... Read More »

For game day, Nissan changes the channel

12:01 am U.S. ET | Feb. 7, 2016

Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad.... Read More »

TWO BY TWO

Volume sellers they are not, but two-door cars keep coming

12:01 am U.S. ET | Feb. 6, 2016

A wave of coupes is appearing in showrooms and at auto shows this year, even though the segment is declining in popularity.... Read More »

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.... Read More »

VW launches ad campaign without 'Das Auto' slogan

Feb. 5, 2016 06:01 CET

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The campaign drops the slogan "Das Auto" previously used by the automaker in its marketing.... Read More »

CHRISTIAAN HETZNER

BLOG: How GM's 'shampoo princess' is restoring Opel's image

12:01 am U.S. ET | Feb. 4, 2016

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.... Read More »

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today.... Read More »

CHRISTIAAN HETZNER

BLOG: How GM's 'shampoo princess' is restoring Opel's image

12:01 am U.S. ET | Feb. 4, 2016

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.... Read More »

NEWS ANALYSIS

Scion is not Japan's only failed U.S. brand

11:31 am U.S. ET | Feb. 3, 2016

Japanese failures in the United States are rare, but there have been a few. And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota’s only failed brand.... Read More »

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar.... Read More »

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic.... Read More »

The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016

The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines.... Read More »

Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016

Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide.... Read More »

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve.... Read More »

Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen.... Read More »

Campbell-Ewald CEO Palmer terminated by parent company

10:52 am U.S. ET | Jan. 29, 2016

Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately.... Read More »

Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar.... Read More »

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