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MIKE COLIAS

BLOG: Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

6:00 am U.S. ET | April 24, 2015

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers.... Read More »

Dealerships can gain an edge with Spanish-language marketing

2:10 pm U.S. ET | April 23, 2015

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla.... Read More »

GM gets boost from smaller pickups, but doubters question for how long

10:29 am U.S. ET | April 23, 2015

General Motors' return to selling smaller pickups in the United States has resuscitated a moribund market segment, but new data highlights the risk that the automaker's new trucks are cannibalizing sales of higher-priced models.... Read More »

Google's 'Mobilegeddon' forces dealerships to get mobile-friendly

3:54 pm U.S. ET | April 22, 2015

If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge.... Read More »

VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy.... Read More »

NICK BUNKLEY

BLOG: Why Lincoln is ready to toss the alphabet soup

2:44 pm U.S. ET | April 21, 2015

Lincoln's announcement last month that the Continental will replace the MKS signaled the automaker might be rethinking its decision to drop actual names nearly a decade ago. Ford's Joe Hinrichs today acknowledged that the MK monikers can be hard for anyone who's not a Ford executive to keep straight.... Read More »

How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada.... Read More »

DAVID BARKHOLZ

BLOG: Why this Tampa dealer reset Latino marketing efforts

9:53 pm U.S. ET | April 20, 2015

Tampa's Kuhn Honda has hit the reset button on its marketing to Latinos as it seeks to increase its already outsized sales numbers with the group.... Read More »

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20, 2015

A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live.... Read More »

Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015

As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars.... Read More »

Chevy's Man U sponsorship scores from miles away

12:01 am U.S. ET | April 20, 2015

The crowd mobbing the Chevrolet stand at this month's Seoul Motor Show highlights the oft-overlooked upside of the brand's controversial Manchester United sponsorship.... Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion.... Read More »

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series.... Read More »

VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game.... Read More »

Hyundai’s ‘Message to Space’ from a girl to her astronaut dad

3:11 pm U.S. ET | April 14, 2015

To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in Nevada to craft a message in giant lettering out of tire marks in the dusty terrain.... Read More »

Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service.... Read More »

SOCIAL STUDIES

Honda searches YouTube to find Latino influencers for CR-V

12:01 am U.S. ET | April 13, 2015

American Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover.... Read More »

Tailor shopping to your customers, studies suggest

12:01 am U.S. ET | April 13, 2015

If auto dealers and manufacturers would give customers a better shopping experience, those customers would visit dealerships more often and even buy more vehicles, two new studies conclude.... Read More »

Videos, mobile-friendly ads get Latino car shoppers' attention

12:01 am U.S. ET | April 13, 2015

Dealers are reaching Hispanics at preferred destinations: videos and mobile devices.... Read More »

Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”... Read More »

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8, 2015

Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together.... Read More »

VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns.... Read More »

Hyundai's do-now list: Hire new marketing boss, then build brand

12:01 am U.S. ET | April 6, 2015

Hyundai Motor America intends to hire a new marketing chief this month ahead of a brand-building push that will kick off this summer, CEO Dave Zuchowski said.... Read More »

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