Advertising

Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on.... Read More »

Porsche takes it to the track in China

12:01 am U.S. ET | May 11, 2015

Porsche is building in China a small, one-mile race track for close to 25 million euros ($28 million). The track will allow Porsche owners to experience hard acceleration or feel the g-forces tug during a hard corner.... Read More »

SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves.... Read More »

Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting.... Read More »

REALITY CHECK

Cadillac dealers treading water until de Nysschen's vision materializes

12:01 am U.S. ET | May 10, 2015

Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future.... Read More »

Q&A WITH OLIVIER FRANCOIS

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9, 2015

Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition.... Read More »

Dealertrack, Autobytel digest acquisitions

1:12 pm U.S. ET | May 8, 2015

Dealertrack Technologies and Autobytel, vendors to auto dealers, are benefiting from the hot vehicle-sales market even if they are trying to absorb acquisitions made last year, the companies said in separate earnings announcements this week.... Read More »

Porsche's Atlanta center opens in June

11:30 am U.S. ET | May 7, 2015

Beginning in June, potential Porsche buyers can test drive the brand's cars and crossovers at the company's new $100 million US headquarters and customer experience center in Atlanta.... Read More »

Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday.... Read More »

Renault taps Hollywood star to promote new Espace

April 29, 2015 06:01 CET

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. The Espace launches the renewal of the automaker's upper range where the brand trails rivals such as Volkswagen, Ford and Opel.... Read More »

MIKE COLIAS

BLOG: Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

6:00 am U.S. ET | April 24, 2015

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers.... Read More »

Dealerships can gain an edge with Spanish-language marketing

2:10 pm U.S. ET | April 23, 2015

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla.... Read More »

GM gets boost from smaller pickups, but doubters question for how long

10:29 am U.S. ET | April 23, 2015

General Motors' return to selling smaller pickups in the United States has resuscitated a moribund market segment, but new data highlights the risk that the automaker's new trucks are cannibalizing sales of higher-priced models.... Read More »

Google's 'Mobilegeddon' forces dealerships to get mobile-friendly

3:54 pm U.S. ET | April 22, 2015

If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge.... Read More »

VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy.... Read More »

NICK BUNKLEY

BLOG: Why Lincoln is ready to toss the alphabet soup

2:44 pm U.S. ET | April 21, 2015

Lincoln's announcement last month that the Continental will replace the MKS signaled the automaker might be rethinking its decision to drop actual names nearly a decade ago. Ford's Joe Hinrichs today acknowledged that the MK monikers can be hard for anyone who's not a Ford executive to keep straight.... Read More »

How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada.... Read More »

DAVID BARKHOLZ

BLOG: Why this Tampa dealer reset Latino marketing efforts

9:53 pm U.S. ET | April 20, 2015

Tampa's Kuhn Honda has hit the reset button on its marketing to Latinos as it seeks to increase its already outsized sales numbers with the group.... Read More »

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20, 2015

A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live.... Read More »

Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015

As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars.... Read More »

Chevy's Man U sponsorship scores from miles away

12:01 am U.S. ET | April 20, 2015

The crowd mobbing the Chevrolet stand at this month's Seoul Motor Show highlights the oft-overlooked upside of the brand's controversial Manchester United sponsorship.... Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion.... Read More »

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series.... Read More »

Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
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