Volvo P1800 makes a cameo in spy drama

12:01 am U.S. ET | Nov. 9, 2015

Among the relatively small number of collectible Volvos, one stands out above the rest: the swoopy P1800 coupe from the 1960s. And now Volvo's classic - built to compete with early '60s British, Italian and German sports cars - is making a big-screen appearance in Steven Spielberg's Cold War drama Bridge of Spies.... Read More »

Dealerships jump on the Bond-wagon

12:01 am U.S. ET | Nov. 6, 2015

The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad range of customers before today's release of one of the year's most anticipated movies.... Read More »

GM to review global PR agencies for all brands

11:36 am U.S. ET | Nov. 6, 2015

General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand.... Read More »

Nissan goes long on college sports marketing

7:00 am U.S. ET | Nov. 6, 2015

Nissan is launching a four-year marketing campaign this weekend to sponsor a wide spectrum of sports at 100 colleges across the country.... Read More »


BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity.... Read More »

Hyundai's Genesis luxury brand to target 'savvy, affluent progressives'

12:01 am U.S. ET | Nov. 4, 2015

After years of flirting with the luxury and near-luxury segments, Hyundai has finally committed to a separate stand-alone brand named Genesis.... Read More »

Hyundai to push into luxury market with stand-alone Genesis brand

10:11 am U.S. ET | Nov. 3, 2015

Hyundai is diving deeper into luxury by carving out a separate premium brand for its Genesis marque. The South Korean automaker said it will flesh out the new global Genesis luxury brand with six new models through 2020... Read More »

Fiat Chrysler readies ads tied to latest Hunger Games movie

3:00 pm U.S. ET | Oct. 30, 2015

Fiat Chrysler Automobiles is going back to the movies.... Read More »

McGraw Hill exploring sale of J.D. Power

10:44 am U.S. ET | Oct. 30, 2015

McGraw Hill Financial is looking at selling off its J.D. Power unit, best known for car quality and reliability ratings, as the owner of the Standard & Poor's ratings services focuses on capital and commodity markets.... Read More »

NBA's All-Star game jerseys to feature Kia Motors badge in 2016-17

5:12 pm U.S. ET | Oct. 29, 2015

The NBA will break with tradition and place a sponsored corporate logo, Kia Motors, on player jerseys during the next two All-Star games, the league says.... Read More »

Kia is coming back to the Super Bowl

4:32 pm U.S. ET | Oct. 26, 2015

Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details.... Read More »

Asbury's Q auto store tries brand recognition

12:01 am U.S. ET | Oct. 26, 2015

Asbury launched Q auto in mid-2014 to go after used-car sales in a more targeted way. The stores aren't profitable yet, but Asbury executives say they're happy so far. They'll next test whether adding one of Asbury's known regional brand names to the concept will make a difference in store performance.... Read More »

Infiniti to market 3 new compact models together

12:01 am U.S. ET | Oct. 26, 2015

Infiniti will market its three upcoming compact models as a trio. The strategy will enable Infiniti to offer a spectrum of choices with varying degrees of sportiness, says Randy Parker, vice president of Infiniti Americas.... Read More »

Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing.... Read More »

Fiat Chrysler buys naming rights at two Detroit area entertainment venues

9:54 am U.S. ET | Oct. 22, 2015

Fiat Chrysler Automobiles' U.S. unit has bought the naming rights to a pair of high visibility entertainment venues near its headquarters in Auburn Hills, Mich.... Read More »

Domino's modified Chevrolet Spark can pack in 80 pizzas

1:00 pm U.S. ET | Oct. 21, 2015

A Chevrolet Spark modified by Domino's Pizza soon will allow some franchises to deliver up to 80 pizzas at a time. Domino's publicly unveiled its DXP pizza delivery vehicle today at its headquarters in Ann Arbor, Mich.... Read More »


L.A. show to feature 30 global new-vehicle debuts, technology expo

9:00 am U.S. ET | Oct. 21, 2015

Promising equal parts traffic, sunshine, new cars and technology, next month's 2015 L.A. Auto Show will feature 30 global new-vehicle debuts, organizers said today.... Read More »

Acura, Cadillac fall the most in Consumer Reports' Reliability Survey

12:45 pm U.S. ET | Oct. 20, 2015

New transmission systems designed to boost fuel economy and infotainment proved troublesome for the auto industry this year, with Acura and Cadillac taking the biggest falls in Consumer Reports' 2015 Annual Auto Reliability Survey.... Read More »

BMW, Uber team up to offer 7-series rides

12:28 pm U.S. ET | Oct. 19, 2015

Uber customers in Chicago, Los Angeles, Miami and New York will be able to receive complimentary rides from BMW in the redesigned 2016 7 series beginning at noon local time today.... Read More »

A snark attack for the Lincoln MKX

12:01 am U.S. ET | Oct. 19, 2015

With a spiffy new Continental coming next year, Lincoln's reboot is well underway. But there's still old baggage to tote. Namely, today's Lincolns remain closely related to their Ford siblings, a fact not lost upon Bloomberg. Last week, the wire service posted a review of the Edge-based MKX crossover that was, shall we say, severe.... Read More »

Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers.... Read More »

Chevy's ad agency names new head of strategy, research

4:18 pm U.S. ET | Oct. 15, 2015

Commonwealth//McCann, Chevrolet's ad agency, appointed a new executive vice president who will lead global strategy for the Chevy account.... Read More »

New Acura ad campaign gets personal about safety

10:00 am U.S. ET | Oct. 15, 2015

In a new safety-themed commercial, Acura wants to show that crash tests aren't emotionless tasks. The spot, which begins airing nationally on Sunday, follows an Acura engineer as he preps for a test by delicately placing four lifelike dummies -- who are actually actors -- into the MDX crossover.... Read More »

Nissan aims to lure customers in India with cricket sponsorship

Oct. 15, 2015 11:39 CET

Nissan will sponsor the Cricket World Cup as it seeks to build its brand in countries where cricket is popular, particularly in India.... Read More »

Toyota goes 'Back to the Future' to pitch Mirai

5:39 pm U.S. ET | Oct. 14, 2015

Toyota intends to have some fun with the 30th anniversary of Back to the Future and the launch of its latest green model.... Read More »

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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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