Advertising

GM to launch major renovation of Renaissance Center HQ this summer

11:57 am U.S. ET | Jan. 22, 2016

GM plans to launch a large-scale renovation this summer at its Detroit headquarters, the Renaissance Center. The 120,000-square-foot renovation calls for extending the section of the front complex housing the People Mover station to Jefferson Avenue.... Read More »

Honda updates, improves composite bed in new Ridgeline

7:06 am U.S. ET | Jan. 21, 2016

In updating its Ridgeline midsize pickup, Honda aimed to create the ultimate tailgating tool. A new type of in-bed audio system forgoes conventional speakers, which could be easily damaged in a cargo area.... Read More »

GM bundles, expands ride-sharing efforts under new Maven brand

12:01 am U.S. ET | Jan. 21, 2016

GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.... Read More »

Nissan passes on Super Bowl 50 ads

5:43 pm U.S. ET | Jan. 20, 2016

One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50.... Read More »

Ford lets employees share discounts outside family

12:22 pm U.S. ET | Jan. 20, 2016

Through the end of February, Ford is letting employees and retirees share their discount on a new car or truck with anyone who has a competitive vehicle, according to a memo distributed to dealers.... Read More »

Mercedes to skip Super Bowl 50

2:38 pm U.S. ET | Jan. 19, 2016

Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT.... Read More »

Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today.... Read More »

2016 DETROIT AUTO SHOW

Auto show's elaborate display builders have more in mind than entertainment

7:21 am U.S. ET | Jan. 18, 2016

George P. Johnson, one of several display designers, was tasked with making the Fiat Chrysler show floor memorable -- not only to entertain attendees for public and media show days, but to make the direct pitch that those attendees' next car purchase should be an FCA brand.... Read More »

Ad could reopen old wounds for would-be Mahindra dealers

12:01 am U.S. ET | Jan. 18, 2016

Topline India does a diverse business in packaging, marketing materials and branded auto dealership displays in India, and now it is reaching out for U.S. customers. But the company's initial approach could rub some dealers the wrong way.... Read More »

Ford skips flash, and media attention

12:01 am U.S. ET | Jan. 18, 2016

Without another supercar such as last year's GT or an aluminum pickup truck up its sleeve, Ford spent much of the Detroit auto show talking about mobility - a topic it sees as critical to its future but one that doesn't easily capture the attention of auto show media.... Read More »

New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS.... Read More »

HANS GREIMEL

BLOG: Lexus trumps Toyota for valued floor space at Detroit show

12:11 pm U.S. ET | Jan. 14, 2016

Normally, workers would spend days prepping a stand in advance of Detroit auto show. But this year, Toyota's team had to tear down a booth and create a new one virtually overnight. That is because the Lexus luxury sibling brand commandeered the expansive Toyota brand space on Monday as the unveiling stage for its sexy LC 500 coupe.... Read More »

2016 AUTOMOTIVE NEWS WORLD CONGRESS

BMW tailors its pitch to the young and wealthy

5:07 pm U.S. ET | Jan. 13, 2016

BMW of North America knows millennial customers are the future for the industry, but it wants the top 1 percent -- those with a household income of $150,000-plus, says the company's CEO.... Read More »

2016 AUTOMOTIVE NEWS WORLD CONGRESS

Audi's Keogh says automakers can be disruptors

10:11 am U.S. ET | Jan. 13, 2016

The president of Audi of America warned automakers to embrace the dramatic technological changes that are remaking the industry, and to beware of continuing business as usual amid the U.S. market's record vehicle sales.... Read More »

GM to launch online portal for low-mileage used cars

8:00 am U.S. ET | Jan. 13, 2016

GM plans to launch an online service to sell low-mileage used cars to consumers nationwide, a bid to capture the growing number of car shoppers who prefer to browse digitally.... Read More »

Some of dealers' claims against TrueCar advertising proceed

4:20 pm U.S. ET | Jan. 12, 2016

TrueCar was unable to end a claim by a coalition of 162 new- and used-vehicle dealerships around the U.S. that it violated federal and New York laws through advertising a haggle-free experience and telling customers they can learn a vehicle's “factory invoice” price through its website and thus get “an exceptional offer.”... Read More »

To launch Titan, Nissan praises Ford, Chevy, Dodge

10:45 pm U.S. ET | Jan. 11, 2016

To kick off its redesigned full-size Titan XD pickup, Nissan aired a 90-second national TV spot Monday night created to put a lump in viewers' throats by saluting Ford, Chevrolet and Dodge.... Read More »

Emotional Acura, Hyundai ads among honorees of One Show awards

4:30 pm U.S. ET | Jan. 11, 2016

Acura and Hyundai's heartstring-pulling spots were among the winners during the third annual One Show Automobile Advertising of the Year Awards. The winners were announced today during the Detroit auto show.... Read More »

BILL SHEA

BLOG: RIP David Bowie: Thin White Duke once sang of Detroit's iconic car brands

3:43 pm U.S. ET | Jan. 11, 2016

David Bowie is dead at age 69 after 18 months of fighting cancer. Let us not forget that this is the man who gave us "Panic In Detroit."... Read More »

Ford to launch FordPass parking app and 'FordHub' spots in major malls

12:01 am U.S. ET | Jan. 11, 2016

In addition to space in the garage, Ford wants a spot on consumers' smartphone screens. And it wants spots in major shopping malls to promote new types of mobility services.... Read More »

Ghosn says carmakers must woo consumers to autonomous cars

11:27 am U.S. ET | Jan. 11, 2016

Consumers are not asking the auto industry to move into autonomous-drive cars, but manufacturers must take them there by “giving them a lot of benefits,” says Nissan CEO Carlos Ghosn. He cited two: safety and mobility for older drivers.... Read More »

Toyota is back in the Super Bowl for Prius

6:00 am U.S. ET | Jan. 11, 2016

Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before.... Read More »

Soon you'll be able to pick up some pickups at the post office

12:01 am U.S. ET | Jan. 11, 2016

Later this year, the U.S. Postal Service will issue its third set of stamps honoring classic vehicles. This time, American pickups are the subject.... Read More »

Reaching the young: A perennial puzzle

12:01 am U.S. ET | Jan. 11, 2016

Millennials, or consumers generally in their 20s and 30s, and Generation Z buyers, those born after the millennials, pose a daunting challenge for auto marketers: They are inherently suspect of overt advertising, and have a range of new alternatives to car ownership.... Read More »

Shoppers using mobile devices require less hand-holding

12:01 am U.S. ET | Jan. 11, 2016

A Facebook-commissioned study finds that 76 percent of what it calls "mobile-first" shoppers -- those who do most of their research on smartphones and tablets -- know the vehicle they want before heading to a dealership.... Read More »

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