Ford opts to market utility vehicles together

12:01 am U.S. ET | Sept. 21, 2015

Ford plans to market four vehicles - the Escape, Edge, Explorer and Expedition - under the theme “Be Unstoppable.” It's the first time Ford has tried a multivehicle strategy for its utilities since its “No Boundaries” campaign in the early 2000s.... Read More »

Hyundai kicks off rookie season with NFL

12:01 am U.S. ET | Sept. 21, 2015

In June, Hyundai inked a four-year deal with the NFL, replacing General Motors as automotive sponsor of America's most-watched sports league. After a quarter-century of selling cars in the U.S., Hyundai has improved its products and its business enough that it sees itself in the same league with Honda and Toyota.... Read More »

Kids' game inspires AutoNation campaign

12:01 am U.S. ET | Sept. 21, 2015

AutoNation executives expect to distribute tens of thousands of pink license plate frames beginning this month as part of its $16 million Drive Pink campaign. As a lead-up to its sponsorship of a college bowl game supporting breast cancer research, the nation's largest new-car retailer will place a pink frame on the back of every vehicle sold or serviced and will ask customers whether they want to donate to the cause.... Read More »

Honda's stop-motion ad pitches no ordinary carmaker

1:00 pm U.S. ET | Sept. 20, 2015

Honda is making a major new commitment to a corporate branding campaign with the launch of a 2-minute, stop-motion ad that takes viewers through a paper-flipping, historical journey of the company's products.... Read More »


Hyundai's new CMO aims for a more dominant, loved brand

12:01 am U.S. ET | Sept. 20, 2015

Newly hired CMO Dean Evans says Hyundai should stand for more than just rational proof points.... Read More »

W.Va. dealership group pays $80,000 civil penalty over ads

2:14 pm U.S. ET | Sept. 18, 2015

A West Virginia auto dealership group agreed to pay an $80,000 civil penalty to settle a U.S. Federal Trade Commission lawsuit that charged it with showing misleading advertisements, the FTC said.... Read More »

BMW will 'step up' digital features

1:15 pm U.S. ET | Sept. 16, 2015

The next frontier for BMW AG is growing the digital end of its business, both in its vehicles and the retail environment.... Read More »

Toyota bans below-invoice ads

12:01 am U.S. ET | Sept. 14, 2015

Toyota told dealers assembled at its national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. Toyota will implement the prohibition from Jan. 1 and will begin enforcing the new ad covenants on April 1.... Read More »

Fourth-gen Prius: A new billboard for Toyota

12:01 am U.S. ET | Sept. 14, 2015

For all the ink devoted to Tesla, it's the Toyota Prius that has reigned for two decades as the face and brand name of fuel-efficient transportation and crystallized Toyota's public image as a champion of the environment. Now, as Toyota prepares to launch the fourth-generation U.S. model in an era of cheap oil and abundant hybrids, it's looking to the Prius to help round out that image.... Read More »

Lexus rewards RX loyalists while luring young buyers

12:01 am U.S. ET | Sept. 14, 2015

With the redesigned RX, Lexus aims to push down its average buyer age by attracting a new generation of customers, while also giving the many returning customers something new.... Read More »

Steering dealership ads clear of legal pitfalls

12:01 am U.S. ET | Sept. 14, 2015

Dealerships must review all language before releasing advertisements to consumers if they don't want to find themselves under the Federal Trade Commission's microscope, legal experts and trainers say.... Read More »

'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11, 2015

A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker.... Read More »

Ford hires Carla Bruni to sell cars in France

Sept. 11, 2015 12:17 CET

Ford France has hired the country's one-time First Lady Carla Bruni to help counter the home-field advantage of Renault and PSA.... Read More »

Hyundai kicks off NFL advertising with gameday gag

3:30 pm U.S. ET | Sept. 10, 2015

Hyundai launches its NFL sponsorship today with a television ad airing during the regular-season opener between the New England Patriots and Pittsburgh Steelers. In June, Hyundai announced a four-year deal with the NFL, replacing GM, which had sponsored the NFL since 2001.... Read More »

Caddy gives New Yorkers a sneak peek of XT5 crossover -- from the air

10:31 am U.S. ET | Sept. 10, 2015

Cadillac gave an unconventional sneak peek of its SRX replacement -- the XT5 crossover -- to a throng of New York fashionistas Wednesday night on the west side of Manhattan. Cadillac airlifted the XT5 via helicopter over the Hudson River, giving invited guests from the fashion world the first official look at the replacement for Cadillac's top-selling vehicle.... Read More »

Toyota tells dealers that below-invoice ads are taboo

8:30 pm U.S. ET | Sept. 10, 2015

Toyota told dealers assembled at a national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. The company is implementing the prohibition beginning Jan. 1 and will begin enforcing the new ad covenants on April 1, Toyota confirmed Thursday.... Read More »

BMW, other auto brands can benefit from YouTube 'fan videos,' report says

12:51 pm U.S. ET | Sept. 10, 2015

BMW-related viewership on YouTube -- at more than 4 billion views -- is larger than that of any other auto brand, a report by marketing and data firm ZEFR found. But here's the twist: Just 5 percent of those views are on the German automaker's official YouTube channel.... Read More »

Lincoln's new ads spotlight MKX as McConaughey goes silent

12:01 am U.S. ET | Sept. 10, 2015

Matthew McConaughey is back in another round of commercials for Lincoln, but this time, he lets the product do all the talking. McConaughey, the actor whose rambling soliloquies in last year's Lincoln ads were parodied endlessly, doesn't say a single word in three new spots for the redesigned MKX crossover.... Read More »

Urban Science buys AutoHook to expand lead-management services

12:01 am U.S. ET | Sept. 10, 2015

Urban Science, the analytics company best known for helping automakers and dealers decide where to open stores, acquired AutoHook to expand its lead-management services. Financial terms were undisclosed.... Read More »

Pontiac Aztek gains traction with millennials from 'Breaking Bad' role

9:00 am U.S. ET | Sept. 9, 2015

Several discontinued vehicle models, including the Pontiac Aztek -- well known for its spot atop many lists of the ugliest vehicles ever and for its role in AMC's “Breaking Bad” TV series -- are finding new life on the used-car market thanks to millennial buyers, an analysis found.... Read More »

Ford Mustang sales rise globally, show gains with U.S. women

12:33 pm U.S. ET | Sept. 8, 2015

According to sales results for the first half of 2015, the new Ford Mustang is the best-selling sports car in the world -- and the best-selling sports car among women in the United States.... Read More »

Eberhardt: Jag wants to equal Land Rover sales

12:01 am U.S. ET | Sept. 7, 2015

Jaguar will cut prices and add a a five-year/60,000 mile service warranty because of lingering consumer doubts about Jaguar's affordability and quality.... Read More »

AutoNation to launch $16M ad campaign for cancer research, bowl game

12:01 am U.S. ET | Sept. 5, 2015

AutoNation plans to launch a $16 million advertising campaign this month designed to raise money for breast cancer research and promote the retailer's sponsorship of a college football bowl game.... Read More »

Ford GT stars in 'Forza Motorsport 6' video game ad

4:21 pm U.S. ET | Sept. 5, 2015

The Ford GT zooms through the pixelated history of racing video games in a new commercial for the upcoming “Forza Motorsport 6” on the Xbox One.... Read More »

Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4, 2015

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise.... Read More »

Automotive News Cover
Special Video Report
Buick pokes fun at Buick in bid for new buyers

Buick pokes fun at Buick in bid for new buyers

Buick is for old folks. GM's near-luxury brand has been trying to shake that reputation for decades. Now, U.S.
» Watch the Video
News by Brand