Advertising

Cox Automotive acquires stake in F&I company

1:16 pm U.S. ET | Jan. 28, 2016

Cox Automotive has acquired a minority interest in SilverRock Holdings, which owns three service-contract and insurance companies. The purchase will give dealers affiliated with GO Financial and NextGear Capital the ability to offer consumers extended service contracts, GAP and other insurance, as well as vehicle-theft recovery products.... Read More »

Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event.... Read More »

HANNAH LUTZ

BLOG: Beware the pitfalls of digital ads

11:45 am U.S. ET | Jan. 27, 2016

The industrywide push to put much of the car buying and financing process online, including ads, is a good thing. But dealers should make sure that online ads don’t come back to haunt them.... Read More »

2016 SUPER BOWL

Buick Super Bowl ad features Cascada with a pair of celebrities

2:55 pm U.S. ET | Jan. 26, 2016

Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible.... Read More »

Detroit auto show sets best attendance record since 2003 peak

9:39 am U.S. ET | Jan. 25, 2016

The Detroit auto show this year drew 815,575 in total ticketed attendance, event organizers said late Sunday. That topped last year’s 803,451, and continues the attendance upswing after a dip during the recession that saw the total number of visitors drop to 650,517 in 2009.... Read More »

Mazda ventures into snowy territory

12:01 am U.S. ET | Jan. 25, 2016

Mazda is launching a market offensive in U.S. cities such as Denver, Minneapolis and Chicago, sensing an opportunity to ride a trio of all-wheel-drive crossovers to greater success in the snow belt.... Read More »

Barack Obama: Once more, to the victory podium

12:01 am U.S. ET | Jan. 25, 2016

President Obama's Jan. 20 visit to Detroit included a tour of the auto show and a speech at the UAW-GM headquarters. In text, tone and staging, it was a replay of the message Obama has been delivering for nearly six years at auto plants around the country.... Read More »

Cadillac preps to share Oscar night spotlight

12:01 am U.S. ET | Jan. 25, 2016

Cadillac is prepping for a red-carpet moment of its own during the Academy Awards next month. General Motors' luxury brand will use the Feb. 28 Oscars broadcast on ABC to air introductory commercials for its two new nameplates launching this spring.... Read More »

Why the CT6 is Cadillac's square-peg sedan

12:01 am U.S. ET | Jan. 24, 2016

The CT6 that hits showrooms in March defies categorization in terms of its size, interior space and price. It's something different.... Read More »

Buick aims Cascada beyond the Midwest

12:01 am U.S. ET | Jan. 23, 2016

Buick is bucking an industry trend with the Cascada, a newcomer in an affordable family ragtop segment that has all but disappeared.... Read More »

GM to launch major renovation of Renaissance Center HQ this summer

11:57 am U.S. ET | Jan. 22, 2016

GM plans to launch a large-scale renovation this summer at its Detroit headquarters, the Renaissance Center. The 120,000-square-foot renovation calls for extending the section of the front complex housing the People Mover station to Jefferson Avenue.... Read More »

Honda updates, improves composite bed in new Ridgeline

7:06 am U.S. ET | Jan. 21, 2016

In updating its Ridgeline midsize pickup, Honda aimed to create the ultimate tailgating tool. A new type of in-bed audio system forgoes conventional speakers, which could be easily damaged in a cargo area.... Read More »

GM bundles, expands ride-sharing efforts under new Maven brand

12:01 am U.S. ET | Jan. 21, 2016

GM is consolidating and expanding its car-sharing programs under a new brand, Maven, in its latest push to adapt to new business models that could threaten to undercut the way automakers have made money for decades.... Read More »

Nissan passes on Super Bowl 50 ads

5:43 pm U.S. ET | Jan. 20, 2016

One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50.... Read More »

Ford lets employees share discounts outside family

12:22 pm U.S. ET | Jan. 20, 2016

Through the end of February, Ford is letting employees and retirees share their discount on a new car or truck with anyone who has a competitive vehicle, according to a memo distributed to dealers.... Read More »

Mercedes to skip Super Bowl 50

2:38 pm U.S. ET | Jan. 19, 2016

Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT.... Read More »

Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today.... Read More »

2016 DETROIT AUTO SHOW

Auto show's elaborate display builders have more in mind than entertainment

7:21 am U.S. ET | Jan. 18, 2016

George P. Johnson, one of several display designers, was tasked with making the Fiat Chrysler show floor memorable -- not only to entertain attendees for public and media show days, but to make the direct pitch that those attendees' next car purchase should be an FCA brand.... Read More »

Ad could reopen old wounds for would-be Mahindra dealers

12:01 am U.S. ET | Jan. 18, 2016

Topline India does a diverse business in packaging, marketing materials and branded auto dealership displays in India, and now it is reaching out for U.S. customers. But the company's initial approach could rub some dealers the wrong way.... Read More »

Ford skips flash, and media attention

12:01 am U.S. ET | Jan. 18, 2016

Without another supercar such as last year's GT or an aluminum pickup truck up its sleeve, Ford spent much of the Detroit auto show talking about mobility - a topic it sees as critical to its future but one that doesn't easily capture the attention of auto show media.... Read More »

New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS.... Read More »

HANS GREIMEL

BLOG: Lexus trumps Toyota for valued floor space at Detroit show

12:11 pm U.S. ET | Jan. 14, 2016

Normally, workers would spend days prepping a stand in advance of Detroit auto show. But this year, Toyota's team had to tear down a booth and create a new one virtually overnight. That is because the Lexus luxury sibling brand commandeered the expansive Toyota brand space on Monday as the unveiling stage for its sexy LC 500 coupe.... Read More »

2016 AUTOMOTIVE NEWS WORLD CONGRESS

BMW tailors its pitch to the young and wealthy

5:07 pm U.S. ET | Jan. 13, 2016

BMW of North America knows millennial customers are the future for the industry, but it wants the top 1 percent -- those with a household income of $150,000-plus, says the company's CEO.... Read More »

2016 AUTOMOTIVE NEWS WORLD CONGRESS

Audi's Keogh says automakers can be disruptors

10:11 am U.S. ET | Jan. 13, 2016

The president of Audi of America warned automakers to embrace the dramatic technological changes that are remaking the industry, and to beware of continuing business as usual amid the U.S. market's record vehicle sales.... Read More »

GM to launch online portal for low-mileage used cars

8:00 am U.S. ET | Jan. 13, 2016

GM plans to launch an online service to sell low-mileage used cars to consumers nationwide, a bid to capture the growing number of car shoppers who prefer to browse digitally.... Read More »

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