AdvertisingFINAL ASSEMBLY Really, Don Draper? You want the Vega account? 12:01 am U.S. ET | May 13, 2013  It looks like the popular AMC series "Mad Men," about a fictional New York advertising agency in the late 1960s, is trading in its Jaguar business for a Chevrolet Vega.... Read More »
Tesla Model S wins high praise from Consumer Reports 6:00 am U.S. ET | May 9, 2013  The all-electric Tesla Model S sports car received the highest score in Consumer Reports' ratings -- a 99 out of 100 -- along with widespread plaudits from the magazine's automotive testing staff.... Read More »
Jaguar positions F-Type roadster with historic 'baddest boy' bloodline 2:51 pm U.S. ET | May 9, 2013  Jaguar is launching its first two-seat roadster since Steve McQueen tooled around Hollywood in his E-Type in the 1960s. And the luxury carmaker is looking to tap into that old-school auto attitude with a $20 million campaign that plays up the 2014 F-Type's historic bloodline to Jaguar roadsters of the past.... Read More »
Ford to sponsor Detroit's annual fireworks display 5:30 pm U.S. ET | May 8, 2013  Ford has signed a multi-million-dollar deal to become the title sponsor of Detroit’s annual fireworks display for the next three years.... Read More »
CHARLES CHILD Are car salespeople, journalists all that different? 4:49 pm U.S. ET | May 8, 2013  A strange thing happened to me here at the Digital Dealer Conference. I've concluded I could be a car salesman.... Read More »
LARRY P. VELLEQUETTE Ram photo shoot goes horribly, horribly wrong 12:00 pm U.S. ET | May 7, 2013  I love puns, so when photos arrived of the big blue Pacific crashing against a floundering Ram heavy-duty pickup during a beach-photo-shoot-gone-wrong, my mind just raced.... Read More »
NICK BUNKLEY Why Chevy execs are suddenly watching 'Mad Men' 2:19 pm U.S. ET | May 7, 2013  One of Joel Ewanick's big moves in his brief reign as chief marketing officer of General Motors was to combine two rival ad agencies and give them the Chevrolet account, ousting Campbell Ewald after decades of experience. It turns out that Don Draper had that exact same idea in 1968.... Read More »
Study: Think python, not buying funnel 12:01 am U.S. ET | May 6, 2013  Car shoppers 25 to 39 years old are trashing the traditional path to a vehicle purchase, according to a new study by Incisent Labs. The old funnel theory of buying, in which a shopper continuously narrows his vehicle choices before purchase, doesn't apply to Gen X and Gen Y vehicle buyers.... Read More »
Chevy courts 'girls' on social media 12:01 am U.S. ET | May 6, 2013  Some Chevy local marketing associations are finding prospective customers with Facebook pages tailored to women in specific metro areas, melding marketing messages with local goings-on.... Read More »
LARRY P. VELLEQUETTE Fiat ad or (Arianna, Pitbull) music video? 7:42 am U.S. ET | May 4, 2013  I present to you Fiat's latest video in North America, "Sexy People." Some things just need to speak for themselves. I am left without words.... Read More »
Autobytel posts highest quarterly revenue in 5 years 2:38 pm U.S. ET | May 3, 2013  Lead-generation Web site Autobytel reported its highest quarterly revenues in five years during the first quarter -- growth that reflects the improving automotive market.... Read More »
GM pulls Chevrolet ad that includes song labeled as racist 2:29 pm U.S. ET | May 1, 2013  GM apologized for a Chevrolet ad that included a song referring to "the land of Fu Manchu" where all of the girls sing "ching, ching, chop-suey," which one Chinese newspaper called racist. The ad ran in Canada and never appeared in China.... Read More »
A rich harvest for 'Farmer' ads 12:01 am U.S. ET | April 29, 2013  Chrysler Group's chief marketing officer says the automaker's "Farmer" campaign launched during the 2013 Super Bowl is boosting Ram consideration among prospective pickup buyers.... Read More »
'Game changers' will star in Mazda6 launch 12:01 am U.S. ET | April 29, 2013  An innovative surfer, pioneering Olympian and others who Mazda calls "game changers" will help launch the redesigned Mazda6 mid-sized sedan in an advertising campaign kicking off this week.... Read More »
FINAL ASSEMBLY Lexus goes hipster, parties with robots in the Big Apple 12:01 am U.S. ET | April 29, 2013  At the launch party for Lexus' global marketing campaign, the theme was definitely New York hipster.... Read More »
FINAL ASSEMBLY Suicide as marketing: Oops, says Hyundai 12:01 am U.S. ET | April 29, 2013  British advertising is famously edgy, but a Hyundai commercial crept over the edge, depicting a man trying to kill himself in his vehicle -- and failing because the emissions are so pristine.... Read More »
Automakers pitch green cars for saving money, not the planet 8:23 am U.S. ET | April 28, 2013  Nissan is joining General Motors and Tesla Motors, the largest sellers of rechargeable autos in North America, in promoting the money-saving benefits of battery-powered cars over saving the planet.... Read More »
Hyundai apologizes for UK ad that depicts suicide attemptApril 26, 2013 06:01 CET  Hyundai apologized for an ad that sought to promote the zero carbon emissions of a fuel-cell powered ix35 by featuring a man failing to commit suicide using a hose attached to the exhaust.... Read More »
Hyundai apologizes for U.K. commercial that depicts suicide attempt 3:37 pm U.S. ET | April 25, 2013  Hyundai apologized for a spot, created by the agency Innocean Europe for use in the United Kingdom, showing a suicide attempt failing because the vehicle, the ix35 crossover, did not produce any harmful emissions. Hyundai removed the commercial from YouTube today after criticism of it spread rapidly through social media.... Read More »
Nissan to pitch cost savings of Leaf EV in new ad push 11:34 am U.S. ET | April 24, 2013  Nissan is readying a new U.S. ad campaign for its battery-powered Leaf hatchbacks that puts more emphasis on saving money than on saving the planet.... Read More »
VW exec Muir will move to top sales post from Seat, report saysApril 23, 2013 06:01 CET  VW executive James Muir, who is being replaced as head of the struggling Seat brand, will get a top sales job with VW Group, a report said.... Read More »
LATEST LAUNCHES Renault Captur joins crowded segmentApril 23, 2013 12:56 CET  Renault hopes a spacious interior and a competitive price will help the Captur win buyers in Europe's fast-growing small SUV segment.... Read More »
Cadillac eyes smaller Chinese cities for luxury market share 9:40 am U.S. ET | April 22, 2013  GM plans to more than triple sales of its luxury Cadillac brand in China by 2015 by targeting affluent buyers in smaller cities as competition intensifies in the world’s largest auto market.... Read More »
Toyoda, Lexus troll for hipsters in new marketing push 10:44 am U.S. ET | April 20, 2013  Toyota President Akio Toyoda used a waterfront gala in New York's trendy Chelsea district on Friday night to paint Lexus as an avant-garde, aspirational car -- and to launch the luxury brand's new marketing campaign.... Read More »
Chevy ad vet named Cadillac's marketer 12:01 am U.S. ET | April 15, 2013  Cadillac chief Bob Ferguson has picked Steve Majoros, a veteran of ad agency Campbell-Ewald and a force behind such well-known Chevrolet campaigns as "Like A Rock" and "American Revolution," as his global marketing director.... Read More »
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Special Report
 Toyota's Lentz: Camry in a 'three-horse race'Toyota's Jim Lentz says the Camry will fend off main rival Honda Accord and upstarts such as the Ford Fusion... Mon., May 20» Watch the Video |
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