Manufacturers

Buick targets affluent viewers of 'black-ish,' 'Knife Fight'

12:01 am U.S. ET | May 11, 2015

GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand.... Read More »

Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11, 2015

Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Label auto trim.... Read More »

Mitsubishi mulls EV crossover as Evo heir

12:01 am U.S. ET | May 11, 2015

Mitsubishi is about to discontinue the Lancer Evolution, yet the Evo name may survive in the form of a speedy plug-in crossover.... Read More »

4 fleet strategies yield similar April sales gains

12:01 am U.S. ET | May 11, 2015

Four of the top seven automakers outperformed the U.S. light-vehicle market in April by almost exactly the same level while using wildly different fleet strategies.... Read More »

Retailers cheer FCA's free college program for U.S. dealerships

12:01 am U.S. ET | May 11, 2015

Fiat Chrysler's plan to offer free college educations to employees of its U.S. dealerships will allow dealers to attract and keep high performing employees, the chairman of the National FCA Dealer Council said.... Read More »

Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects.... Read More »

BMW expands event marketing after success in '14

12:01 am U.S. ET | May 11, 2015

BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer.... Read More »

Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting.... Read More »

Porsche U.S. chief: Raise customer satisfaction

12:01 am U.S. ET | May 9, 2015

Porsche has been at the top of many automotive customer satisfaction surveys. But that's not enough for US chief Detlev von Platen, who is calling for dealers and the company to improve their performance.... Read More »

Freshened GM full-size pickups

9:24 am U.S. ET | May 5, 2015

Recent spy photos signal that General Motors is freshening its Chevrolet Silverado and GMC Sierra full-size, light-duty pickups, which have been panned for bland exterior styling.... Read More »

Why so many more VW workers?

12:01 am U.S. ET | May 4, 2015

Check out the numbers in the accompanying table: Volkswagen Group, Toyota Motor Corp. and General Motors each sell about 10 million vehicles annually around the world, yet VW has more global employees than Toyota and GM combined.... Read More »

Champion of mpg pact says it will hold up

12:01 am U.S. ET | May 4, 2015

One of the chief architects of U.S. mandates for huge gains in fuel economy by 2025 says automakers have made so many technical advances they'll pass on their chance to push for less-stringent rules.... Read More »

Heat, tension and mistrust. But 'the dominoes fall our way'

12:01 am U.S. ET | May 4, 2015

As director of the EPA's Office of Transportation and Air Quality, Margo Oge helped lead the charge to implement federal regulations designed to slash vehicle emissions and double fuel economy to a 54.5 mpg average by the 2025 model year.... Read More »

Civil settlements for price fixing rise

12:01 am U.S. ET | May 4, 2015

Civil settlements have exceeded $270 million in federal litigation stemming from the ongoing U.S. criminal antitrust investigation into automotive supplier price fixing.... Read More »

Full speed ahead on 2016 Maxima launch

12:01 am U.S. ET | May 4, 2015

Nissan says its factory launch of the newly redesigned 2016 Maxima will be its most flawless. Tighter project deadlines eliminated the last-minute design changes. The precision will allow Nissan to reach full production on three shifts in only four weeks.... Read More »

M-B nabs the top spot from BMW in luxury race

12:01 am U.S. ET | May 4, 2015

With a strong April, Mercedes-Benz took over the top spot from BMW through four months in the tight U.S. luxury sales race.... Read More »

Beat goes on for Subaru, Audi, FCA

12:01 am U.S. ET | May 4, 2015

Audi, Subaru and Fiat Chrysler Automobiles kept their U.S. sales streaks alive in April. Audi marked the brand's 52nd straight monthly sales record. Subaru reported its 41st consecutive month of growth. FCA US posted its 61st straight month of year-over-year gains.... Read More »

EDITORIAL

Post-recession ripples

12:01 am U.S. ET | May 4, 2015

In December, General Motors delayed auctioning some retired rental-fleet vehicles because of depressed prices.... Read More »

Audi to focus on plug-in hybrids even as it plans EV to take on Tesla

12:01 am U.S. ET | May 4, 2015

Although Audi plans an electric crossover to challenge Tesla's Model X, CEO Rupert Stadler says he remains cautious about the future of electric vehicles.... Read More »

Demand? Yes, but don't go capacity crazy

12:01 am U.S. ET | May 4, 2015

After six years of rising U.S. auto sales, we wondered: Is there any demand out there still pent up?... Read More »

Honda troubles take toll on N.A. profits

12:01 am U.S. ET | May 4, 2015

North America is no longer Honda Motor Co.'s go-to cash cow.... Read More »

Honda's HR-V hope: Better late than never

12:01 am U.S. ET | May 4, 2015

Honda's all-new HR-V is showing up to the party later than expected, but that hasn't dimmed the automaker's high hopes for the subcompact crossover.... Read More »

Hyundai Mobis moves fast on autonomous tech

12:01 am U.S. ET | May 4, 2015

Hyundai Mobis, South Korea's biggest supplier, is moving fast to bulk up its autonomous drive technology program, to boost the competiveness of the safety systems of its most important customer: The Hyundai-Kia group.... Read More »

Recall bill cruises in Calif., but will it help?

12:01 am U.S. ET | May 2, 2015

California lawmakers are fast-tracking a bill to patch a loophole in federal auto safety law. Dealers see it as a compromise, but they are struggling to find allies.... Read More »

VOLKSWAGEN'S RETAIL CHALLENGE

VW refuses to cut brand's U.S. prices

12:01 am U.S. ET | May 2, 2015

Even while benefiting from a weak euro, Volkswagen Group won't try to boost the VW brand's market share in the United States by cutting prices. VW's brand sales in the US have fallen 7.5 percent so far this year.... Read More »

 
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Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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