Maserati

Maserati could add Alfieri coupe within two years

March 5, 2014 15:35 CET
Maserati could begin production of the Alfieri coupe within two years, shortly after the brand launches the Levante SUV in 2015.... Read More »

 

Fiat's UK-style revival plan faces Italian hurdles

12:01 am U.S. ET | March 2, 2014
Fiat CEO Sergio Marchionne plans to use sporty new Alfa Romeos and sleek Maseratis in a bid to repeat in Italy what British brands like Mini and Jaguar have achieved under foreign ownership.... Read More »

 

Fiat's UK-style revival plan faces Italian hurdles

March 1, 2014 10:35 CET
Fiat CEO Sergio Marchionne plans to use sporty new Alfa Romeos and sleek Maseratis in a bid to repeat in Italy what British brands like Mini and Jaguar have achieved under foreign ownership.... Read More »

 

Klum joins Maserati's high-profile push

Feb. 28, 2014 06:01 CET
Maserati continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue featuring German supermodel Heidi Klum.... Read More »

 

Klum joins Maserati's high-profile push with a 7-page spread in SI

12:01 am U.S. ET | Feb. 24, 2014
The low-volume luxury brand continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue.... Read More »

 

Super Bowl spot was a pricey pitch for Maserati

12:01 am U.S. ET | Feb. 17, 2014
Maserati's 90-second Super Bowl commercial may have moved the needle in terms of awareness of the boutique luxury brand, but the real sales job took place weeks before the big game.... Read More »

 

Super Bowl XLVIII: The post-game stats

12:01 am U.S. ET | Feb. 10, 2014
Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?... Read More »

 

Next long shot for Sergio: Put Maserati on the map

12:01 am U.S. ET | Feb. 10, 2014
Add another long shot to Sergio Marchionne’s list of challenges: He wants to put Maserati on the shopping lists of wealthy consumers who favor Lexus and Mercedes. And he used a Super Bowl ad to strike.... Read More »

 

VINCE BOND JR.

These auto brands scored big in the Super Bowl

5:11 pm U.S. ET | Feb. 3, 2014
Who won the Super Bowl commercial war? Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars.... Read More »

 

LUCA CIFERRI

Alfa calls new architecture Giorgio

7:57 am U.S. ET | Jan. 27, 2014
Alfa Romeo's new architecture will be code-named Giorgio, people working on the project told me. It's one of the few details revealed so far about the brand's fourth revival plan since 2004.... Read More »

 

LUCA CIFERRI

Alfa calls new architecture Giorgio

7:57 am U.S. ET | Jan. 27, 2014
Alfa Romeo's new architecture will be code-named Giorgio, people working on the project told me. It's one of the few details revealed so far about the brand's fourth revival plan since 2004.... Read More »

 

Fiat's Mirafiori production revamp imminent, union sources say

Jan. 8, 2014 11:20 CET
Fiat Group will begin modifying production lines at its Mirafiori plant near Turin very soon, union sources said. The plant is expected to build the Maserati Levante SUV, which will go on sale next year.... Read More »

 

Fiat said to invest 9 billion euros to end Europe dip, revive Italy plants

Dec. 9, 2013 08:49 CET
Fiat Group plans to invest as much as 9 billion euros ($12.3 billion) on new models to end European losses in three years and revive nearly empty Italian factories, two people familiar with the matter said.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Marchionne will unveil 4th relaunch plan for Alfa

Dec. 2, 2013 06:15 CET
Fiat CEO Sergio Marchionne hopes that betting billions of euros on Alfa Romeo in his fourth relaunch plan will help reverse a decade of losses and six years of collapsing sales at the sporty brand.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Marchionne will unveil 4th relaunch plan for struggling Alfa

12:15 am U.S. ET | Dec. 2, 2013
Fiat CEO Sergio Marchionne hopes that betting billions of euros on Alfa Romeo in his fourth relaunch plan will help reverse a decade of losses and six years of collapsing sales at the sporty brand.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Maserati Quattroporte sales boosted by young female executives in China

Nov. 18, 2013 06:15 CET
Maserati CEO Harald Wester says Quattroporte sales in China are being boosted by young businesswomen. In China, the average age of Maserati buyers is about 37 years old compared with 55 for Europe and the United States.... Read More »

 

Chrysler brand chief Chehab leaves to head Maserati marketing

10:47 am U.S. ET | Nov. 11, 2013
Saad Chehab, head of the Chrysler and Lancia brands, will give up those positions to become the chief marketing officer of Fiat's Maserati luxury brand, Chrysler said today. Al Gardner, 49, who has been head of Chrysler Group's southeast business center in Florida, will take over as head of the Chrysler brand, a company statement said.... Read More »

 

Chrysler brand chief Chehab will head Maserati marketing

Nov. 11, 2013 16:47 CET
Saad Chehab, head of the Chrysler and Lancia brands, is Maserati's new chief marketing officer. The new Chrysler brand boss is Al Gardner, head of Chrysler's southeast business center in Florida.... Read More »

 

Maserati orders rise to 22,500 in first 9 months

Oct. 16, 2013 11:15 CET
Maserati has booked about 22,500 orders for new cars so far this year, as of the end of September. Nearly half the orders were for the automaker's new Quattroporte sedan.... Read More »

 

EDITORIAL

Come clean on Alfa

12:01 am U.S. ET | Oct. 14, 2013
Chrysler Group must tell its dealer body plainly how it intends to market Alfa Romeo in the United States.... Read More »

 

Will Alfa Romeo 4C bypass Fiat stores?

12:01 am U.S. ET | Sept. 30, 2013
Alfa Romeo CEO Harald Wester's revelation last week that the brand's 4C sport coupe is heading to Maserati showrooms next year raises new questions about Alfa Romeo's future in the United States. Many struggling Fiat dealerships are awaiting the 4C and other Alfa Romeos. But while Wester's revelation may be a blow to Fiat dealers, it raises more questions.... Read More »

 

Maserati sees sales jumping to 16,000 this year

Sept. 11, 2013 15:42 CET
Maserati expects sales to jump to about 16,000 cars this year from 6,300 last year, driven by demand for its new Quattroporte and Ghibli models.... Read More »

 

Fiat will build Maserati SUV in Italy starting next year

Sept. 4, 2013 13:51 CET
Fiat told union leaders that it would begin making a Maserati SUV at its Mirafiori factory in Turin, Italy, after investing 1 billion euros at the plant by the end of next year.... Read More »

 

LATEST LAUNCHES

Maserati Ghibli counts on Italian flair to outshine German rivals

Aug. 29, 2013 06:01 CET
Maserati is confident that its new entry-level Ghibli can compete with rivals in the highly competitive executive sedan market and play a key role in boosting the automaker's global deliveries.... Read More »

 

Maserati car orders almost triple on new models

Aug. 28, 2013 16:06 CET
Fiat Group's Maserati brand received about 17,000 orders worldwide in the year to end-July, nearly triple the amount sold last year as new models started to attract buyers.... Read More »

 

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