Toyota Brand

EDITORIAL

Another game changer

12:01 am U.S. ET | Dec. 22, 2014
The original Toyota Prius remade the automaker's image. The next one may, too.... Read More »

 

DO-OVER

Last-minute Prius styling rebuff shows Toyota's new focus on design

12:01 am U.S. ET | Dec. 15, 2014
Toyota President Akio Toyoda's push for more arresting design played a key role in an uncharacteristic move last year. Toyota executives bounced a nearly finished fourth-generation Prius back to the development team for a hotter design and other tweaks, delaying the go-ahead until last April.... Read More »

 

Toyota aims to defend small-pickup turf

12:01 am U.S. ET | Dec. 8, 2014
Toyota isn't ready to cede any ground in small pickups. The automaker, which commands nearly two-thirds of the segment in the United States, will unveil a redesigned Tacoma pickup in January at the Detroit auto show.... Read More »

 

TOYOTA UNBOUND

Toyota's products, factory retooling set stage for market share gains

12:01 am U.S. ET | Dec. 8, 2014
For most of the last five years, Toyota has been hampered by one problem after another: recession, safety crisis, earthquake, strong yen. But it has used that time to quietly fine-tune key aspects of its business, and heading into 2015, it's in position to seize market share as it did during its mid-2000s growth spurt.... Read More »

 

Nissan slips as older models change over

3:00 pm U.S. ET | Dec. 2, 2014
Nissan Division sales dropped slightly in November as phase-outs began for several older models and the brand reduced incentives and fleet sales.... Read More »

 

Toyota says RAV4 improves in key overlap front crash test

3:48 pm U.S. ET | Nov. 26, 2014
A year after Toyota's RAV4 crossover was denied an influential top safety rating, an updated design underwent new crash testing this week that engineers promise will deliver high honors and redeem the nameplate's reputation.... Read More »

 

Fuel cell cars steal spotlight

12:01 am U.S. ET | Nov. 24, 2014
Automakers are beginning to nudge the hydrogen fuel cell vehicle out of the illusion factory that is Southern California and into the broader conversation about the future of clean transportation.... Read More »

 

Fuel cell vehicles: The only cars with potable exhaust?

10:28 am U.S. ET | Nov. 21, 2014
Toyota is pitching the Mirai hydrogen fuel cell car as a godsend for the planet. Heat and water are its only byproducts, not climate-altering carbon dioxide. But just how clean is that exhaust water vapor?... Read More »

 

THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014
If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled.... Read More »

 

FUEL ME ONCE ...

Hydrogen cars are here. Is the world ready for them?

12:01 am U.S. ET | Nov. 17, 2014
Auto companies have looked to hydrogen fuel cells as a groundbreaking technology: a nonpolluting power source that isn't constrained by battery capacity and doesn't require long stretches of downtime for charging. But one key breakthrough -- making a hydrogen-fueled vehicle as easy to drive and refuel as a gasoline-powered one -- remains elusive.... Read More »

 

Fuel cell cars will be commercially viable by 2025, Bosch exec says

Nov. 17, 2014 11:36 CET
Falling costs will make fuel cell technology commercially viable for mass car production by 2025, Wolf-Henning Scheider, Bosch's automotive chief, said. Toyota and Honda plan to launch fuel cell vehicles in 2015.... Read More »

 

Toyota launches Mirai fuel cell vehicle, plans hydrogen stations in Northeast

10:12 pm U.S. ET | Nov. 16, 2014
Toyota offered more details about its long-awaited Mirai fuel cell vehicle and said it plans to build a dozen hydrogen refueling stations in the Northeast United States.... Read More »

 

Toyota aims to replicate Prius success with fuel cell Mirai

Nov. 17, 2014 04:12 CET
Toyota will introduce its first mass-market fuel cell car next month, hoping to replicate the success of its Prius hybrid with a vehicle that runs on hydrogen instead of gasoline.... Read More »

 

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone.... Read More »

 

Toyota's bold bid to remake Camry's image

12:01 am U.S. ET | Nov. 10, 2014
The truest measure of good car advertising is whether it moves the merchandise. And the Toyota Camry has been the best-selling car in the country for more than a decade. So some marketing experts are wondering about the newest Camry ad campaign.... Read More »

 

Toyota to pack track-tested tech into next Prius

12:01 am U.S. ET | Nov. 9, 2014
Toyota is testing technology to be used in the Prius in its high-performance TS040 Hybrid Le Mans racer.... Read More »

 

Trucks, Camry lift Toyota up 7%

3:30 pm U.S. ET | Nov. 3, 2014
Booming SUV and crossover deliveries drove Toyota Motor Sales U.S.A. to a 7 percent sales gain in October. Toyota and Scion volume rose 8 percent to 157,225, while Lexus sales gained 3 percent to 23,355 last month for combined sales of 180,580 cars and trucks.... Read More »

 

JESSE SNYDER

Weep not for pickup makers

12:01 am U.S. ET | Nov. 3, 2014
October looked like a happy month for big pickups with sales rising 10 percent, outperforming a strong overall U.S. market. But dig a little deeper and you’ll find pickup manufacturers who are really, really, really happy.... Read More »

 

Toyota's mean, green fuel-cell car dons racing stripes

8:52 am U.S. ET | Nov. 1, 2014
Toyota's new hydrogen fuel-cell vehicle broke cover at a Japan rally race with speed demon Akio Toyoda behind the wheel to prove that the green car is also a mean one.... Read More »

 

Toyota ordered to pay $12.5 million to woman 'virtually decapitated' by seat belt

2:22 pm U.S. ET | Oct. 21, 2014
A California jury ordered Toyota to pay $12.5 million for being responsible for debilitating lap-only seat belt injuries in a 2010 crash.... Read More »

 

Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.... Read More »

 

Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment.... Read More »

 

PARIS AUTO SHOW

Toyota: Fuel cell sedan sales won't match Prius' launch

12:01 am U.S. ET | Oct. 5, 2014
Sales of Toyota's fuel cell sedan probably won't grow as quickly as those of the Prius hybrid.... Read More »

 

Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football.... Read More »

 

Trucks fly in a 'best we could have expected' September

12:01 am U.S. ET | Oct. 1, 2014
U.S. sales of SUVs, small crossovers and full-size pickups soared in September as cars became a tougher sell. Overall volume rose 9 percent, and a 16.4 million SAAR showed demand remains strong even after the industry put up big numbers all summer.... Read More »

 

 
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

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