Maybach

Mercedes' $1 million S-class will be built by Brabus

July 6, 2014 06:01 CET
Brabus, the German high-performance aftermarket tuning company, will begin building a new $1 million version of Mercedes-Benz's ultra-luxury S-class Pullman in December 2015.... Read More »

 

Daimler said to plan Maybach S class unveiling at Los Angeles show

5:02 am U.S. ET | April 16, 2014
Daimler will revive the Maybach name with an exclusive version of its S-class limousine that will be unveiled at the Guangzhou and Los Angeles auto shows in November, a person familiar with the company's plans said.... Read More »

 

Daimler to unveil Maybach S class at Los Angeles show, report says

April 16, 2014 11:02 CET
Daimler will revive the Maybach name with an exclusive version of its S-class limousine that will be unveiled at the Guangzhou and Los Angeles auto shows in November, a person familiar with the company's plans said.... Read More »

 

Zetsche basks in Mercedes rebound after tenure questioned

Feb. 5, 2014 10:05 CET
Daimler CEO Dieter Zetsche had to face down critics last year to hang onto his job. Now his strategy is gaining traction, with Mercedes closing the gap with BMW and Audi.... Read More »

 

Maybach name to return as a top-end S class

Jan. 17, 2014 06:01 CET
Mercedes plans to use the Maybach brand name that it axed in 2012 for a top-end, long-wheelbase version of its new S-class sedan.... Read More »

 

Maybach name to return as a top-end S class

12:01 am U.S. ET | Jan. 13, 2014
Mercedes-Benz plans to use the Maybach brand name that it axed in 2012 for a top-end, long-wheelbase version of its new S-class sedan.... Read More »

 

Daimler says refrigerant dispute won't delay S-class launch

Feb. 20, 2013 16:25 CET
Daimler's summer launch of the Mercedes S class will not be delayed by uncertainty over whether the carmaker must use a new air-conditioning refrigerant. Daimler is banking on the success of the new S class, expected to hit European markets in July, to help it to offset a weak first half.... Read More »

 

Maybach output ends ahead of schedule

12:01 am U.S. ET | Aug. 20, 2012
Daimler AG ended output of its poor-selling Maybach superluxury brand earlier than planned. Production ceased in June, a company spokesman told Automotive News Europe, which was at least a half year ahead of the originally announced schedule.... Read More »

 

Maybach production ends ahead of plan

Aug. 16, 2012 06:01 CET
Daimler ended production of its Maybach superluxury brand in June. The automaker had said previously it would stop output of the poor-selling brand in 2013 when the new Mercedes S class arrived.... Read More »

 

FINAL ASSEMBLY

How dead is Maybach? $100,000 is on the hood

12:01 am U.S. ET | April 30, 2012
Since 1975, automakers have been putting a few bucks on the hood of slow-selling models to move metal that has been gathering dust. But there's a new six-figure whale in the rebate business, and its name is Maybach.... Read More »

 

Bentley woos Jay-Z, ultra-rich clients of Maybach as Daimler kills brand

8:37 am U.S. ET | Jan. 15, 2012
Samuel L. Jackson, Jay-Z and King Juan Carlos can all expect letters from Volkswagen AG's Bentley. The British high-end car maker is approaching rival Maybach's clients, who include the Pulp Fiction star, the hip-hop artist and the Spanish monarch, hoping to capitalize on Daimler AG's move to kill off the ultra-luxury brand.... Read More »

 

FINAL ASSEMBLY

R.I.P.: Here's what bit the dust in 2011

12:01 am U.S. ET | Jan. 9, 2012
Each year there are winners and lots of losers in the auto industry. Last year we saw the demise of one automaker, two brands and 27 nameplates, according to a list that appears on the Motor Trend Web site.... Read More »

 

Mercedes aims to produce a record of nearly 1 million cars in Germany in 2012

Jan. 1, 2012 10:00 CET
Mercedes wants to produce nearly 1 million cars in Germany next year, which would be a record for the automaker. The target for Mercedes's three German plants is 988,110 cars and SUVs, according to internal documents obtained by Automotive News Europe. The documents show that Daimler's total 2012 output target, including Smart and soon-to-be-phased-out Maybach, is 1.... Read More »

 

Mercedes plans 13% output rise in 2012

Dec. 27, 2011 12:45 CET
Daimler wants its Mercedes-Benz brand to boost production by 13 percent next year to more than 1.4 million passenger vehicles, according to internal documents obtained by Automotive News Europe. Mercedes plans to produce 1,417,400 passenger cars (excluding commercial vehicles, Smart and Maybach) globally in 2012. The company sees total passenger car output (including Smart and soon-to-be-phased-out Maybach) rising to about 1.52 million next year and about 1.67 million in 2013.... Read More »

 

Audi poised to pass Mercedes, finish year No. 2 in global premium sales

Dec. 8, 2011 06:01 CET
Audi should for the first time pass the Mercedes-Benz brand in full-year global sales and finish 2011 as the world's No. 2-selling premium brand behind BMW. With one month to go, Audi leads Mercedes by more than 56,500 total vehicle sales, despite the Daimler subsidiary outselling Audi in the month and setting a record for vehicles sold in the January-November period.... Read More »

 

Daimler losing value to BMW as pure luxury wins investors

Dec. 7, 2011 06:01 CET
Daimler in January enjoyed a market valuation that was 17 billion euros ($23 billion) more than BMW's. That gap has now all but disappeared. The Mercedes-Benz maker's lead over BMW has dwindled to 700 million euros. Declining demand for some older models and the cost of introducing new, smaller cars will make it tough to rebuild its lead in 2012.... Read More »

 

CAR CUTAWAY

Magna helps keep new Maybach Zepplin quiet

12:01 am U.S. ET | Dec. 7, 2011
Magna International Inc. supplies the new Maybach Zeppelin ultraluxury car's outside mirrors, which have been designed to reduce wind noise. The angular design features an enlarged mirror surface together with integral indicators in the shape of a horizontal V. Magna also supplies the Zeppelin with other high-quality items such as carpets, sun visors and body side mountings.... Read More »

 

FINAL ASSEMBLY

It's official: Daimler drops underperforming Maybach

12:01 am U.S. ET | Dec. 5, 2011
At the Cannes Film Festival in May, Daimler presented a special edition of the Maybach 62, studded with diamonds from Swiss jewelry maker De Grisogono that put it well above the normal sticker price of $423,500. But the glitter is gone. Daimler will drop its underperforming Maybach brand and concentrate on increasing sales of its Mercedes-Benz S-class models.... Read More »

 

Daimler will drop Maybach luxury brand

Nov. 28, 2011 13:49 CET
Daimler plans to drop its underperforming ultraluxury Maybach brand and concentrate on increasing sales of its Mercedes-Benz S-class models. Daimler hasn't made a profit on Maybach since deciding to reintroduce the 1930s-era marque in 2002.... Read More »

 

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