Nissan Brand

NO COWBOYS

With Titan, Nissan aims for 'white space' below biggest pickups

12:01 am U.S. ET | Jan. 26, 2015

Nissan has a new strategy for scratching out a piece of Detroit's full-size pickup market: It will stop chasing cowboys. And it will instead think about Roman gladiators, Spartacus, NFL football players, and maybe even flesh-eating zombies.... Read More »

Munoz: Titan can do better than 5% goal

8:22 pm U.S. ET | Jan. 23, 2015

Nissan startled many last week when it said it envisioned its newly unveiled redesigned 2016 Titan capturing 5 percent of the full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side.... Read More »

Big sales goal for new Titan may be low, Nissan's Munoz says

10:45 pm U.S. ET | Jan. 22, 2015

Nissan startled many auto industry observers last week when it said it envisioned the redesigned 2016 Titan capturing 5 percent of the U.S. full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side.... Read More »

Nissan to go big on Altima midcycle change

12:01 am U.S. ET | Jan. 19, 2015

Nissan's volume-leading Altima sedan is to get substantial midcycle changes for the 2016 model year. The company will not tip its hand on the details, but Nissan's North American product planner describes the planned freshening as "significant."... Read More »

Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015

Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals.... Read More »

YOU'RE GONNA BE POPULAR

Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015

Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles.... Read More »

Nissan close to eliminating EV range anxiety with longer range, exec says

4:19 pm U.S. ET | Jan. 14, 2015

Nissan is very close to eliminating range anxiety with its next-generation electric vehicle battery. The company's chief planning officer declined to give a timeline for expanding the electric car's driving range, but suggested the breakthrough could come around the debut of the next-generation Leaf electric vehicle. That car may arrive around 2017 or 2018.... Read More »

Nissan still counts on Leaf for global marketing

10:28 am U.S. ET | Jan. 13, 2015

The electric Leaf will continue to represent Nissan globally for branding purposes, even as the automaker turns out flashier and more elegant new models.... Read More »

Titan designer finally got her chance to improve pickup

8:15 am U.S. ET | Jan. 12, 2015

Redesigning the Nissan Titan has been on Diane Allen's mind ever since she designed the first one. That was back in 2002, when Allen led the California design team to put Nissan into the full-size pickup market in competition with Detroit's automakers.... Read More »

Nissan, seeking wider audience, retools Titan top to bottom

8:15 am U.S. ET | Jan. 12, 2015

With three engines -- including a Cummins diesel V-8 -- two frame sizes and three bed lengths, the redesigned Titan coming this fall is Nissan's ambitious new push to become a true contender in the tough full-size pickup market. The revamped pickup, unveiled today at the Detroit auto show, is intended to make the Titan appealing to a wider audience from construction workers to suburbanites.... Read More »

RICHARD TRUETT

BLOG: Why Nissan's overhauled Titan falls short of the mountaintop

9:15 am U.S. ET | Jan. 12, 2015

The redesigned Titan will be a technically excellent truck, powerful, capable, durable. But on the roads of Texas and elsewhere, it will be invisible.... Read More »

Detroit truck man Diaz sees opportunity in Titan now -- and then

8:15 am U.S. ET | Jan. 12, 2015

Why is Fred Diaz so charged up about this year's long-delayed launch of a second-generation Titan? Opportunity, he explains.... Read More »

Industry 'can't give up on EVs'

12:01 am U.S. ET | Jan. 5, 2015

With gasoline selling for less than $2 a gallon in some states, it's fair to ask whether the industry's investment in electric vehicles has been an expensive blunder.... Read More »

NISSAN

Up on practically every measure

12:01 am U.S. ET | Jan. 5, 2015

The market will see how much Nissan has learned about wooing pickup buyers after 12 years of struggling with the Titan.... Read More »

Nissan sees record 2015 for Leaf EV in Europe

Dec. 23, 2014 06:01 CET

Nissan expects to increase European sales of the Leaf electric car by "double-digit" percentage points in 2015 following record sales this year.... Read More »

Nissan Titan goes big rig

12:01 am U.S. ET | Dec. 22, 2014

An all-new version of Nissan’s Titan full-size pickup will be shown at the Detroit auto show next month.... Read More »

Nissan Titan goes big rig

11:00 am U.S. ET | Dec. 16, 2014

Despite lackluster sales, Nissan is giving the Titan another shot. An all-new version of the full-size pickup is scheduled to be shown in Detroit in January at the North American International Auto Show.... Read More »

YELLOW TAXI BLUES

How a billion-dollar deal is frustrating Nissan in New York

12:01 am U.S. ET | Dec. 15, 2014

In 2011, New York City awarded Nissan the exclusive contract to supply all of the taxis sold there for 10 years. So far, the contract has given Nissan little to celebrate.... Read More »

NICK GIBBS

BLOG: Nissan offers rare peek into battery making

12:01 am U.S. ET | Dec. 12, 2014

A rare tour of Nissan's UK battery plant demonstrated how tricky it is to build the product. The factory produces battery for the Leaf electric car and the e-NV200 electric van.... Read More »

Nissan doubles output at Russian plant

Dec. 12, 2014 06:01 CET

Nissan is boosting production in Russia as the collapse in the ruble hits its profits. The company started production of its X-Trail SUV at its St. Petersburg factory this week and will add the Qashqai next year.... Read More »

Nissan slips as older models change over

3:00 pm U.S. ET | Dec. 2, 2014

Nissan Division sales dropped slightly in November as phase-outs began for several older models and the brand reduced incentives and fleet sales.... Read More »

Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime.... Read More »

Nissan Juke gets a little Jukier, adds features

1:30 pm U.S. ET | Nov. 20, 2014

Nissan, surprised that one of its most polarizing cars has become one of its most successful, is turning up the Juke-iness of its Juke subcompact for 2015.... Read More »

EDITORIAL

A big production

12:01 am U.S. ET | Nov. 17, 2014

Nissan's expanding its Mississippi plant is another sign that North American auto production is more competitive.... Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Tesla, BMW, Nissan help boost EV sales in Europe

Nov. 11, 2014 06:15 CET

Helped by new entries such as the BMW i3 and Tesla Model S, the market for electric cars in Europe may rise to 150,000 with a "high scenario" of 250,000 by 2020 in a total global market forecast to be 19.3 million, analysts LMC Automotive predicts.... Read More »

 
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