Lincoln

JOINING THE CLUB

Lincoln dealers sign up to offer exclusive Black Label series

12:01 am U.S. ET | Nov. 17, 2014
Lincoln has signed up 32 dealers in six states for its new Black Label luxury subfranchise. Lincoln announced the Black Label series last year in an effort to set a new standard for luxury vehicles and customer service within the brand.... Read More »

 

Fields: Ford slows ramp-ups

12:01 am U.S. ET | Nov. 17, 2014
After launch problems crippled the rollout of the Ford Fusion and Lincoln MKZ, Ford Motor Co. throttled back aggressive ramp-up timetables, CEO Mark Fields said in an exclusive interview last week.... Read More »

 

Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014
What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?... Read More »

 

Lincoln opens its first 3 dealerships in China

12:01 am U.S. ET | Nov. 10, 2014
After three years of studying China's consumers and luxury buyers, Lincoln last week opened its first three dealerships in the country and rolled out a new customer service initiative.... Read More »

 

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone.... Read More »

 

JAMIE LaREAU

What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014
Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?... Read More »

 

Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times.... Read More »

 

Lincoln opens in China with 3 stores

4:03 pm U.S. ET | Nov. 6, 2014
Lincoln opened the doors to its first three stores in China today, launching what it is billing as a new customer service initiative -- “The Lincoln Way.”... Read More »

 

Ford lays off 90 workers at Chicago plant

11:45 am U.S. ET | Nov. 5, 2014
Ford laid off about 90 workers at its Chicago Assembly Plant last week, the automaker said, describing the move as a temporary staff adjustment.... Read More »

 

Parody Publicity

12:01 am U.S. ET | Nov. 3, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the Advertising Hall of Fame.... Read More »

 

Infotainment bugs bite in reliability survey

12:01 am U.S. ET | Nov. 3, 2014
As consumer demand for automotive infotainment systems that blend with digital lifestyles has grown the past few years, so have gripes about buggy or confusing technology that still isn't quite ready for prime time.... Read More »

 

Premium Lincoln platform could underpin new sedans, crossovers

12:01 am U.S. ET | Nov. 3, 2014
Ford Motor Co.'s plans for Lincoln may be even bigger than the company let on at its Sept. 29 investor day, when Lincoln President Kumar Galhotra announced plans to spend $2.5 billion on the brand and add two nameplates to its lineup.... Read More »

 

Ford recalls 204,448 Ford and Lincoln crossovers for fire hazard

10:34 am U.S. ET | Oct. 29, 2014
Ford said it will conduct a regional recall of 204,448 Ford Edge and Lincoln MKX crossover vehicles to correct an issue that could cause a fire. The 2007-2008 models have fuel tank reinforcement brackets that could become corroded, which in turn could result in a fuel leak and a possible fire, Ford said today.... Read More »

 

Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the advertising Hall of Fame.... Read More »

 

Ford plans to overhaul Lincoln with $5 billion push, report says

5:13 pm U.S. ET | Oct. 24, 2014
New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium vehicle platform that will underpin several future Lincoln vehicles, four sources told Reuters.... Read More »

 

Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey.... Read More »

 

Ford says new plants, models to boost China sales after Sept. dip

11:16 am U.S. ET | Oct. 10, 2014
Ford said it expects to boost sales in China once new assembly facilities come online and new vehicles hit showrooms in coming months, after posting its first dip in China monthly sales this year.... Read More »

 

Dealers

12:01 am U.S. ET | Oct. 6, 2014
Charlie Diers, left, dealer principal of Diers Ford-Lincoln in Fremont, Neb., pictured with his wife, Mary Lou Diers, receives a 50-year award for both franchises from Kevin Klossner, Ford Motor Co.'s Kansas City regional manager.... Read More »

 

Lincoln MKS, BMW 5 struggle in small-overlap crash test

4:02 pm U.S. ET | Oct. 2, 2014
Luxury sedans from BMW and Lincoln were the worst performers in the most recent batch of vehicles subjected to the Insurance Institute for Highway Safety's challenging small-overlap crash test.... Read More »

 

Ford sales slip 3% on softer F-series demand, drop in fleet

12:01 am U.S. ET | Oct. 1, 2014
Soft F-series pickup sales and a 40 percent cutback in sales to rental fleets pushed Ford Motor Co.'s September sales down 3 percent from a year earlier, to 179,518 units. Overall fleet sales fell 14 percent to 42,878.... Read More »

 

McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit.... Read More »

 

Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

3:28 pm U.S. ET | Sept. 29, 2014
Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles. But company officials today warned 2014 profits will be sharply lower than previous estimates because of higher warranty outlays and wider losses in South America.... Read More »

 

VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014
After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than two years ago has helped begin to reshape the luxury marque's image.... Read More »

 

VW, Ford, GM, Toyota dominate North American Car and Truck of the Year short list

12:05 pm U.S. ET | Sept. 23, 2014
Volkswagen Group of America has four vehicles in the running for North American Car and Truck of the Year awards.... Read More »

 

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday.... Read More »

 

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read
Special Report
How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
» Watch the Video