Lincoln

New Navigator rolls up to challenge Escalade

12:01 am U.S. ET | Sept. 13, 2014
The new Navigator's role is to reclaim a piece of a segment Lincoln pioneered in the 1990s and then ceded to the Cadillac Escalade.... Read More »

 

Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.... Read More »

 

Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns.... Read More »

 

Ford F-Series sales slow prior to changeover

12:00 pm U.S. ET | Sept. 3, 2014
With Ford beginning the prolonged shutdown and changeover to the 2015 aluminum F-150, the company's F-series sales dropped 4 percent to 68,109 units in August.... Read More »

 

Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.... Read More »

 

Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover.... Read More »

 

EDITORIAL

Lesson not learned

12:01 am U.S. ET | Aug. 25, 2014
Didn't Cadillac learn anything from the botched launch of the Lincoln MKZ last year?... Read More »

 

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.... Read More »

 

Lincoln: New boss, new market, new hope

12:01 am U.S. ET | Aug. 18, 2014
Lincoln is showing signs of life as Ford Motor Co.'s reinvention of Lincoln gains momentum.... Read More »

 

Ford recalls about 3,000 vehicles in North America

11:55 am U.S. ET | Aug. 8, 2014
Ford is recalling about 3,000 cargo vans and luxury SUVs in North America in three separate moves to address potential brake hose, sliding door and windshield glitches.... Read More »

 

Lincoln seeks styling edge with MKC liftgate

12:01 am U.S. ET | Aug. 4, 2014
The wraparound liftgate on the 2015 Lincoln MKC is unlike those on most crossovers. Because the MKC's liftgate has such a complex, curvy shape, it must make a three-stop odyssey before being attached to the vehicle at Ford Motor Co.'s Louisville Assembly Plant in Kentucky.... Read More »

 

Higher incentives lift Ford cars, trucks

1:55 pm U.S. ET | Aug. 1, 2014
Strong retail sales and bigger incentives helped lift Ford's July volume 10 percent from a year ago to its best July performance in eight years. Ford sold 211,467 vehicles last month.... Read More »

 

EDITORIAL

Fields is off to good start with Lincoln

12:01 am U.S. ET | July 28, 2014
Mark Fields' appointment of Kumar Galhotra, Ford Motor Co.'s top engineer, as president of Lincoln bodes well for the struggling luxury brand.... Read More »

 

Ford taps top engineer to lead Lincoln

11:52 am U.S. ET | July 22, 2014
In his first round of major personnel moves as Ford CEO, Mark Fields appointed the company's top engineer to lead Lincoln worldwide, replacing Jim Farley. Kumar Galhotra, 48, vice president of engineering since August 2013, will become president of Lincoln on Sept. 1, reporting directly to Fields.... Read More »

 

75 with Lincoln

Dealers

12:01 am U.S. ET | July 21, 2014
... Read More »

 

Escalade may add sporty model, engines

12:01 am U.S. ET | July 14, 2014
Cadillac may bring out a sporty derivative of its new Escalade and also is considering V-6 turbodiesel and twin-turbo gasoline V-6-powered versions, said David Schiavone, the model line's brand manager.... Read More »

 

BEST PRACTICES

Courting consumers, moving 'smelly tires'

12:01 am U.S. ET | July 14, 2014
For customers and employees alike, the change in culture over the past few years at Bozard Ford-Lincoln in St. Augustine, Fla., has been like a breath of fresh air.... Read More »

 

Ford's Vignale Europe-bound, not Lincoln

12:01 am U.S. ET | July 14, 2014
Ford Motor Co. has no plans to introduce Lincoln in Europe, but will offer its upscale Vignale trim level on Ford brand vehicles, Ford of Europe President Stephen Odell says.... Read More »

 

U.S. SALES PREVIEW

Fields ready to prove Lincoln worth saving with MKC

9:00 am U.S. ET | June 30, 2014
As Ford makes its boldest bid yet to lure younger buyers to its laggard Lincoln line, incoming CEO Mark Fields has a chance to show he has the turnaround touch of predecessor Alan Mulally.... Read More »

 

MULALLY'S SCORECARD

Ford's outgoing CEO mainly brought his A-game, but technology and luxury were struggles

12:01 am U.S. ET | June 29, 2014
After an eight-year run in which he spearheaded the salvation of Ford, Alan Mulally hands the CEO job to Mark Fields on Tuesday, July 1. But, like all great leaders, Mulally did not succeed in everything he tackled.... Read More »

 

Ford, Mercedes, Toyota tops in brand loyalty in 1st quarter, IHS says

12:19 pm U.S. ET | June 27, 2014
The Ford brand had the auto industry's highest loyalty rate among new-vehicle buyers in the first quarter, followed by Mercedes-Benz and Toyota.... Read More »

 

Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months.... Read More »

 

Lincoln's big choice yielded small crossover

12:01 am U.S. ET | June 15, 2014
Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque.... Read More »

 

Q&A

Ambition drives Lincoln's design

12:01 am U.S. ET | June 9, 2014
David Woodhouse, Lincoln's new design director, has big dreams for Ford's storied luxury marque. Woodhouse, 45, has a long resume working for luxury brands such as Rolls-Royce, Cadillac and Land Rover.... Read More »

 

Can Lincoln grab a share of sizzling segment?

12:01 am U.S. ET | June 8, 2014
Lincoln aims to reinvent itself as a brand attuned to the needs of 21st-century luxury customers -- And for those customers, smaller is often better.... Read More »

 

 
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Special Report
Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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