Lincoln

Lincoln, counting on Black Label for conquests, to expand program to more states

4:00 pm U.S. ET | Jan. 24, 2015
Lincoln’s new Black Label program, which offers customized themes and an elite level of customer service, is helping the brand make conquest sales and will expand to dealerships in more states in the second half of 2015, executives with the brand said Saturday.... Read More »

 

DAN MARKS, LINCOLN NATIONAL DEALER COUNCIL

McConaughey spots, MKC fuel Lincoln optimism

2:00 pm U.S. ET | Jan. 24, 2015
2014 not only halted Lincoln's three-year streak of declining sales, it produced the brand's biggest year-over-year gain since 1997. Libertyville Lincoln owner Dan Marks, who became chairman of the Lincoln National Dealer Council in July, attributes that to two big reasons: the MKC and Matthew McConaughey.... Read More »

 

Old repair bill is a powerful tool for F&I team

2:00 pm U.S. ET | Jan. 23, 2015
When the air conditioning compressor in LeAnna Cowan's car failed in the Las Vegas heat, the $1,250 repair bill wasn't a hardship.... Read More »

 

Tom Kowaleski, PR mastermind for Chrysler, dies at 63

11:00 pm U.S. ET | Jan. 20, 2015
Tom Kowaleski, who held key communications jobs for Chrysler, GM, BMW and most recently, Lincoln, died Tuesday. He is best remembered for being one of the masterminds behind the wildly successful Chrysler press conferences in the 1990s.... Read More »

 

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year.... Read More »

 

DEALER COUNCIL LEADERS

Sales upswing in 2014 cheers Lincoln dealers

12:01 am U.S. ET | Jan. 19, 2015
Lincoln sales are back on the upswing, growing in 2014 for only the fifth time in the past 16 years. The higher volumes are a relief to dealers such as Dan Marks.... Read More »

 

Lincoln MKX grabs page from MKC

12:01 am U.S. ET | Jan. 13, 2015
The redesigned Lincoln MKX takes much of the same formula that led to a successful first year for the MKC crossover and applies it to a larger package, at a time when utility vehicles are booming.... Read More »

 

Ford loses ground in 2014 with F-150 changeover

1:15 pm U.S. ET | Jan. 5, 2015
Ford Motor reported its first year-over-year U.S. sales increase in four months, but it was one of only a few automakers to post a decline for all of 2014.... Read More »

 

Lincoln MKC recalled to move push-button start from near touchscreen

1:00 pm U.S. ET | Dec. 31, 2014
Ford is recalling all Lincoln MKCs built through September to resolve one or two issues that can cause the engine to shut off while driving. One of the recalls, which also covers some 2014 Ford Escape models, relates to a mechanical problem that can cause the fuel pump to seize and the vehicle to either stall or fail to start up.... Read More »

 

Lincoln, McConaughey team up again to pitch MKZ

12:01 am U.S. ET | Dec. 29, 2014
Ford is rolling out a new set of commercials with actor Matthew McConaughey behind the wheel of a Lincoln as the luxury brand extends its most talked-about advertising campaign in years.... Read More »

 

Did Young rock Lincoln with talk of Continental?

12:01 am U.S. ET | Dec. 22, 2014
Lincoln executives hope Neil Young will remember ... never talk about the brand's future product plans.... Read More »

 

RICHARD TRUETT

Handicapping the finalists for North American Car, Truck of Year

11:00 am U.S. ET | Dec. 16, 2014
Automakers love winning awards for best in show. Most would dispatch an executive to Nome, Alaska, in February to pick up some shiny hardware for the company’s trophy case.... Read More »

 

GABE NELSON

Who says the Detroit 3 can't sell luxury?

3:40 pm U.S. ET | Dec. 12, 2014
We hear an awful lot about the sorry state of Detroit's luxury brands, but if you look at it objectively, Detroit actually isn't bad at selling luxury vehicles. It's just that the luxury vehicles are pickup trucks and SUVs.... Read More »

 

Rewey and the Lincoln-Mercury glory days

12:01 am U.S. ET | Dec. 8, 2014
Bob Rewey, who died Nov. 29 at 76, made his mark in the 1990s as Ford Motor Co.'s top North American sales executive.... Read More »

 

Ford tops 1 million in annual sales in China for 1st time

11:23 am U.S. ET | Dec. 5, 2014
Ford today said it has sold more than 1 million vehicles in China for the first time in a calendar year. And it did so with a month left to go. The automaker said its China sales from January through November were 1,007,425 units, a 20 percent increase from the same period in 2013.... Read More »

 

Lincoln launches high-end audio collaboration with Revel

12:01 am U.S. ET | Dec. 4, 2014
Lincoln will bring concert-quality sound to its vehicles through a new collaboration announced today with Revel, a manufacturer of audiophile speaker systems.... Read More »

 

Ford warns of more U.S. declines as F-150 ramp-up begins

12:45 pm U.S. ET | Dec. 2, 2014
Ford lost U.S. market share for a fourth consecutive month in November and warned that its sales would likely continue to decline for at least several months as it ramps up production of the redesigned F-150 pickup.... Read More »

 

Lincoln MKC: Designers 'should get a high-five'

12:01 am U.S. ET | Dec. 1, 2014
Lincoln's new MKC crossover is off to a strong sales start. Reviewers pick nits, but they are minor. Here are highlights from some early reviews.... Read More »

 

JOINING THE CLUB

Lincoln dealers sign up to offer exclusive Black Label series

12:01 am U.S. ET | Nov. 17, 2014
Lincoln has signed up 32 dealers in six states for its new Black Label luxury subfranchise. Lincoln announced the Black Label series last year in an effort to set a new standard for luxury vehicles and customer service within the brand.... Read More »

 

Fields: Ford slows ramp-ups

12:01 am U.S. ET | Nov. 17, 2014
After launch problems crippled the rollout of the Ford Fusion and Lincoln MKZ, Ford Motor Co. throttled back aggressive ramp-up timetables, CEO Mark Fields said in an exclusive interview last week.... Read More »

 

Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014
What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?... Read More »

 

Lincoln opens its first 3 dealerships in China

12:01 am U.S. ET | Nov. 10, 2014
After three years of studying China's consumers and luxury buyers, Lincoln last week opened its first three dealerships in the country and rolled out a new customer service initiative.... Read More »

 

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone.... Read More »

 

JAMIE LaREAU

What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014
Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?... Read More »

 

Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times.... Read More »

 

 
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