Mini

VINCE BOND JR.

How car marketers harness the viral power of BuzzFeed to reach millennials

12:00 am U.S. ET | Dec. 1, 2013
Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its “Top (insert number)” lists in every topic imaginable.... Read More »

 

2013 L.A. Auto Show

Mini reworks Cooper interior after dings by customers, J.D. Power

12:01 am U.S. ET | Nov. 24, 2013
Responding to consumer complaints, Mini has gone mainstream with its interior layout.... Read More »

 

New Mini is bigger but more fuel efficient

Nov. 18, 2013 14:26 CET
Mini unveiled the latest generation of its iconic minicar, which will go on sale in Europe and the United States next spring. The new Mini is slightly larger than the current model but also lighter and more fuel efficient.... Read More »

 

2013 L.A. AUTO SHOW

Mini retools Cooper with more room, high-tech gear

10:00 am U.S. ET | Nov. 18, 2013
Mini -- feeling some heat from new rivals, notably the Fiat 500 and Chevy Spark -- is upping its game with the third-generation Cooper hardtop and loading the venerable mini car with premium high-tech safety, performance and infotainment features.... Read More »

 

LOS ANGELES AUTO SHOW PREVIEW

Luxury will draw the spotlight in L.A.

12:01 am U.S. ET | Nov. 16, 2013
Tinseltown will see even more power and bling than usual judging by the luxury vehicles dominating the bill of global debuts at the Los Angeles Auto Show.... Read More »

 

Jaguar, Mini top J.D. Power dealership sales satisfaction list

5:03 pm U.S. ET | Nov. 14, 2013
Jaguar ranks first among luxury brands and Mini again topped all nonluxury brands in an annual survey of customer satisfaction with the dealership sales experience, an annual survey released Thursday found.... Read More »

 

TOKYO MOTOR SHOW PREVIEW

Japanese brands to embrace the small, the sporty and the futuristic

12:01 am U.S. ET | Nov. 10, 2013
Japan's automakers will go futuristic and local at this year's Tokyo Motor Show, combining the far-out concept cars the show has been famous for alongside the Japan-only 660cc minicars -- some of which are delightfully sporty -- that represent a third of the home market.... Read More »

 

Next-gen Mini could have up to 10 variants

12:01 am U.S. ET | Oct. 21, 2013
Peter Schwarzenbauer, BMW's board member in charge of Mini, talked about product plans with Automotive News Europe Editor Luca Ciferri.... Read More »

 

BMW Group eyes record China sales in 2013

Oct. 14, 2013 10:38 CET
BMW Group said it will to sell a record number of cars in China this year after deliveries rose 20 percent in the first nine months of this year.... Read More »

 

Q&A

Next-generation Mini could have up to 10 variants

12:01 am U.S. ET | Oct. 11, 2013
The Mini brand is set to undergo a major change as up to 10 next-generation models adopt the front-wheel-drive UKL architecture from parent BMW.... Read More »

 

2013 L.A. AUTO SHOW

L.A. auto show to feature 22 world debuts from 13 brands, organizers say

Oct. 10, 2013 06:01 CET
The Los Angeles auto show next month will host 22 world debuts from 13 brands, including BMW, Ford, Mercedes-Benz, Mini and Porsche, organizers said.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Next-generation Mini could have up to 10 variants

Oct. 10, 2013 06:15 CET
The Mini brand is set to undergo a major change as up to 10 next-generation models adopt the front-wheel-drive UKL architecture from parent BMW.... Read More »

 

BMW brand sales rose 8% in September on U.S., Asia demand

Oct. 9, 2013 13:26 CET
BMW brand sales in September rose 8 percent on demand from the United States and Asia. Nine-month deliveries increased 9 percent.... Read More »

 

Mini to get BMW's turbo 3-cylinder

12:01 am U.S. ET | Oct. 7, 2013
Mini will get BMW's new turbocharged three-cylinder engine in upcoming models.... Read More »

 

BMW to hire Audi's Mackensen to lead Mini sales, report says

Sept. 12, 2013 13:19 CET
BMW hired Sebastian Mackensen, an Audi manager overseeing sales in North and South America, to help shore up the Mini brand, according to three people familiar with the matter.... Read More »

 

BMW to hire Audi's Mackensen to lead Mini sales, report says

7:19 am U.S. ET | Sept. 12, 2013
BMW hired Sebastian Mackensen, an Audi AG manager overseeing sales in North and South America, to help shore up the Mini brand, according to three people familiar with the matter.... Read More »

 

Mini veteran takes BMW marketing post in N.A.

12:01 am U.S. ET | Sept. 9, 2013
Trudy Hardy, a member of the team that launched Mini in the United States, has been named vice president of marketing for BMW of North America.... Read More »

 

BMW names Goller next boss at Mini

7:16 am U.S. ET | Sept. 6, 2013
BMW promoted Jochen Goller to head its Mini brand. Goller will move from his current role as Mini's UK boss, succeeding Kay Segler, who will focus on expanding the group's communication activities in Asia.... Read More »

 

BMW names Goller next boss at Mini

Sept. 6, 2013 13:16 CET
BMW promoted Jochen Goller to head its Mini brand. Goller will move from his current role as Mini's UK boss, succeeding Kay Segler, who will focus on expanding the group's communication activities in Asia.... Read More »

 

'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

10:32 am U.S. ET | Aug. 16, 2013
It's not business as normal anymore at Mini. BMW Group's small-car brand has posted outsize sales growth in the United States for the last few years, but now competition has started to ding the brand as rivals like Chevy, Ford and Toyota introduce a widening array of small, fuel-efficient cars.... Read More »

 

Mini might extend its lineup

12:01 am U.S. ET | Aug. 12, 2013
Mini owners aren't trading up into BMW vehicles, so the small-car specialist could continue to extend its lineup with larger vehicles, BMW Group chief designer Adrian van Hooydonk told Automotive News.... Read More »

 

Mini plans to add wagon, van and maybe a sedan

12:01 am U.S. ET | Aug. 5, 2013
Mini's line will grow to 10 vehicles by 2020, as it switches to a front-wheel-drive architecture developed with BMW.... Read More »

 

New Mini spied during photo shoot

July 9, 2013 06:01 CET
The new Mini is expected to become slightly longer. The car moves to a front-wheel-drive platform that will be shared with the BMW 1 series. The Mini is also expected to get all-new 1.5-liter three-cylinder gasoline and diesel engines.... Read More »

 

BMW extends global sales lead over Audi, Mercedes

July 8, 2013 14:38 CET
BMW's brand sales rose faster in June than at Audi and Mercedes as demand from China and the United States helped the premium carmaker to extend a lead over the two rivals in the first six months of the year.... Read More »

 

More Mini

12:01 am U.S. ET | July 8, 2013
The redesigned Mini Cooper S due in U.S. showrooms next year is expected to grow slightly longer, as this spy shot shows. The added length is most evident in the front overhang.... Read More »

 

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