BMW brand

BMW CEO signals core brand may lose luxury lead

March 18, 2015 14:14 CET

BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said. A push by competitors such as Audi into areas of subcompact cars, a segment where BMW does not offer a vehicle, is making it harder to retain the title, Reithofer said.... Read More »

BMW's sales crown scrutinized as profits shrink, rivals catch up

March 17, 2015 15:58 CET

BMW's record car sales have meant big profits that have funded incentives and investment in new technologies. But competitors are catching up and profits are shrinking. Some industry observers are wondering if the "sales grow, profits look after themselves" formula still works.... Read More »

BMW wants to replace Z4, but it's not a high priority

12:01 am U.S. ET | March 16, 2015

BMW hopes to launch a successor to the Z4 roadster by 2020, said Klaus Froehlich, who was named the automaker's development chief in December. Development costs could be shared with Toyota as part of the companies' cooperation.... Read More »

BMW begins 'brainstorm' for next i model

March 14, 2015 06:01 CET

BMW is currently weighing which type of model will join its “i” family of low-emission vehicles, a top executive said, adding that the model would arrive after 2020.... Read More »

BMW plans rival to Audi Q1, report says

March 13, 2015 06:01 CET

BMW plans a small crossover to rival the forthcoming Audi Q1, a German magazine reported. The coupe-like entry would sit below the X1 and go on sale in 2017, a year after Audi launches its smallest crossover, the report said.... Read More »

BMW profit rises 14% on X5, 2-series demand

March 12, 2015 13:08 CET

BMW said profit increased 14 percent to 9.12 billion euros ($9.66 billion) last year as the X5 SUV and 2-series Active Tourer compact minivan helped drive record sales. The automaker's profit margin widened to 9.6 percent of revenue from 9.4 percent in 2013.... Read More »

BMW hopes to replace Z4 before 2020

March 9, 2015 06:01 CET

BMW hopes to launch a successor to the Z4 roadster before the end of the decade, the automaker's chief engineer told Automotive News Europe. Development costs could be shared with Toyota as part of the automakers' cooperation.... Read More »

BMW says talks with Apple don't involve developing i3-based car

March 5, 2015 15:23 CET

BMW said its talks with Apple do not involve developing or building a car for Apple based on the BMW i3, denying a German magazine report.... Read More »

2015 GENEVA AUTO SHOW

BMW expands minivan lineup with 7-seat 2 series

Feb. 11, 2015 16:45 CET

BMW will expand its minivan lineup with the seven-seat 2-series Gran Tourer that goes on sale in Europe in June. The latest 2-series variant will debut next month at the Geneva auto show.... Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW X6 gets sleeker to keep edge on new rivals

Feb. 11, 2015 06:01 CET

BMW successfully created a niche for coupe-styled large premium SUVs with the X6, but the second-generation model will face tougher competition from rivals such as the Mercedes GLE Coupe, Audi Q8 and a Cayenne-based variant that Porsche is said to be considering.... Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for February

Feb. 2, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start.... Read More »

BMW fixes glitch that left BMW, Mini and Rolls-Royce cars vulnerable to hackers

Jan. 30, 2015 15:14 CET

BMW has fixed a security flaw that could have allowed hackers to unlock the doors of up to 2.2 million Rolls-Royce, Mini and BMW vehicles.... Read More »

ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start.... Read More »

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter.... Read More »

JAY RAMEY

BLOG: Is BMW 9 series a step closer?

12:01 am U.S. ET | Jan. 7, 2015

BMW may decide this year whether to launch a new range-topping sedan. Incoming CEO Harald Krueger is said to be receptive to the idea of a model, possibly called the 9 series, that would compete against the recently-unveiled Mercedes-Maybach S600.... Read More »

JAY RAMEY

BLOG: Is BMW 9 series a step closer?

8:30 am U.S. ET | Jan. 7, 2015

Will BMW field a production sedan positioned above the 7 series? The decision on whether to move ahead with a production version of the sedan could happen this year as Harald Krueger, who is said to be receptive to the concept of a new range-topping sedan, takes over as CEO, a report says.... Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW quickly moves top 'i' tech to mainstream models

Jan. 6, 2015 06:01 CET

BMW's mainstream models could soon benefit from technology offered in the i3 and i8, such as carbon fiber construction and high-performance low-CO2 powertrains, BMW brand sales boss Ian Robertson told Automotive News Europe.... Read More »

BMW

Hoping for a lucky 7

12:01 am U.S. ET | Jan. 5, 2015

Production of the i8 plug-in hybrid sports car will be increased to meet demand.... Read More »

BMW to show off freshened 6-series variants

12:01 am U.S. ET | Dec. 22, 2014

BMW will show three freshened 6-series variants at the Detroit auto show next month.... Read More »

Sneak peek at the new BMW 7-series

12:01 am U.S. ET | Dec. 15, 2014

Early look at the BMW 7-series doesn't show a major shift in design.... Read More »

BMW i3 test in Berlin lead to 'range panic'

Dec. 13, 2014 06:01 CET

BMW's i3 is still rare enough to turn heads in Berlin, one of four cities chosen by the German government to promote electric cars, but finding a place to recharge the battery powered hatchback can be a challenge, meaning that range anxiety can turn to panic.... Read More »

DIANA T. KURLYKO

BLOG: BMW refreshes 6 series

3:38 pm U.S. ET | Dec. 12, 2014

BMW has freshened all three of its 6-series variants that will debut next month at the Detroit auto show and go on sale in the second quarter of 2015.... Read More »

BMW brand tops Audi, Mercedes but lead narrows

Dec. 10, 2014 11:33 CET

BMW brand sales rose 6 percent last month, its highest-ever November sales. The result beat Audi and Mercedes, but the two rivals remain on course to narrow BMW's 2014 lead as the No.1 global luxury brand.... Read More »

Mercedes-Benz's new GLE Coupe wants a piece of luxury crossover market

6:00 pm U.S. ET | Dec. 9, 2014

Mercedes-Benz hopes to carve out a niche in the crowded luxury crossover market with the launch of the all-new GLE Coupe aimed at buyers looking for a nimbler, sportier crossover.... Read More »

Why BMW loves California

12:01 am U.S. ET | Dec. 8, 2014

BMW North America is headquartered in New Jersey, which means shorter flights to Munich for CEO Ludwig Willisch. But Willisch spends much time thinking about the West Coast.... Read More »

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read