Advertising

Mini campaign will defy labels during Olympics

11:00 am U.S. ET | July 21, 2016

Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.... Read More »

VIDEO: First Shift: GM posts $2.9 billion profit

12:01 am U.S. ET | July 21, 2016

GM posts $2.9 billion profit; Musk's 'master plan' takes Tesla beyond EVs, batteries; Rosekind: U.S. still bullish on autonomous cars; Daimler, Volvo profits; Chevy's product pipeline.... Read More »

Metaldyne Performance Group to consolidate 8 brands

3:39 pm U.S. ET | July 20, 2016

Powertrain components supplier Metaldyne Performance Group will consolidate its eight brands following a merger nearly two years ago. All brands will fall under the MPG moniker.... Read More »

BMW N.A. retains Interpublic's UM for media work

3:19 pm U.S. ET | July 20, 2016

Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.... Read More »

Tesla Motors changes web address to Tesla.com

11:23 am U.S. ET | July 19, 2016

Tesla Motors has changed its internet address from teslamotors.com to tesla.com, hinting at a possible company name change as part of CEO Elon Musk's latest and still undisclosed "master plan."... Read More »

GM boosts discounts on big pickups as summer truck war heats up

2:51 pm U.S. ET | July 15, 2016

GM more than doubled discounts on some of its large pickups in July's first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford's aluminum-bodied trucks.... Read More »

VW's Seat recruits new sales boss from Audi

July 15, 2016 06:01 CET

VW Group's Seat brand has recruited Audi veteran Wayne Griffiths as its new sales and marketing boss. He succeeds Andreas Offermann.... Read More »

VINCE BOND JR.

BLOG: Small Minis take on massive road trip

4:15 pm U.S. ET | July 14, 2016

Mini USA isn't joking when it says its cars come standard with friends. This year's two-week “Mini Takes The States” road trip for Mini owners crosses through 18 states through July 23.... Read More »

Consumer Reports urges Tesla to disable auto steering function

8:42 am U.S. ET | July 14, 2016

Consumer Reports on Thursday urged Tesla Motors to disable the automatic steering function in its Autopilot driving-assist system, which is under investigation by U.S. safety regulators after a fatal crash.... Read More »

VIDEO: AutoNews Now: Pressure mounts on Tesla

12:01 am U.S. ET | July 14, 2016

Pressure mounts on Tesla: Consumer Reports calls for disabling Autosteer, losing 'Autopilot' name; Shipper fined $98.9M in price-fix case; RAV4 ahead of CR-V; Ford's new recruit; Denso expansion.... Read More »

Chevy opts out of sponsoring 'Wendy Williams Show' amid race controversy

11:09 am U.S. ET | July 13, 2016

Chevrolet won't renew a sponsorship deal with "The Wendy Williams Show" following controversial remarks the host made about historically black colleges and universities and the NAACP.... Read More »

GM, Lyft expand Express Drive program, tout partnership

4:02 pm U.S. ET | July 11, 2016

General Motors and ride-hailing company Lyft Inc. said on Monday they would expand their short-term rental program to California and Colorado, building on an effort that GM President Dan Ammann said has "dramatically exceeded expectations."... Read More »

Q&A: GINA MA, DIRECTOR OF MARKETING STRATEGY AND OPERATIONS, LYFT

Lyft matures, but still has fun

12:01 am U.S. ET | July 11, 2016

Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation, and doesn't like to take itself too seriously.... Read More »

Kia zooms past Daimler on list of top ad spenders

12:01 am U.S. ET | July 11, 2016

Automakers' U.S. spending figures on Advertising Age's 2015 list of 200 Leading National Advertisers offer insight into their advertising strategies, even though there were almost no changes in their relative rankings on the list.... Read More »

Google shift has dealers friending Facebook

12:01 am U.S. ET | July 11, 2016

Facebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of changes in how Google displays advertising.... Read More »

MUSCLE MASS

Dodge events embrace muscle-car heritage

12:01 am U.S. ET | July 11, 2016

Not long ago, critics said Dodge was spinning its wheels as it struggled to find an identity amid a lineup that stretched from muscle cars to minivans. Now those spinning wheels - and the thick smoke they generate - are drawing tens of thousands of visitors as Dodge embraces its muscle-car heritage with successful experiential marketing events like Roadkill Nights.... Read More »

LETTER TO THE EDITOR

Chevrolet's pickup ad is brilliant

12:01 am U.S. ET | July 11, 2016

The Chevy ad attacking the Ford F-150 is brilliant, and whoever figured it out should get a bonus.... Read More »

Ford F-150 tops pickups in June Twitter engagement

3:11 pm U.S. ET | July 7, 2016

The Ford F-150 topped all pickups in Twitter engagement in June, a month where Chevrolet launched a new ad campaign that jabbed the toughness of the F-150's stamped aluminum bed.... Read More »

Honda features 2017 Ridgeline in new Spanish-language campaign

5:00 am U.S. ET | July 7, 2016

Honda plans to reach more Hispanic consumers with its Spanish-language campaign for the 2017 Ridgeline pickup, which will run during the Honda-sponsored Campeon de Campeones, a Mexican soccer championship match. The 2017 Ridgeline went on sale in June.... Read More »

CFPB accuses some lenders of deceptive GAP, payment deferral ads

11:30 am U.S. ET | July 6, 2016

One or more auto lenders have been deceptive in their advertisements for GAP coverage and disclosures of payment deferral terms, the Consumer Financial Protection Bureau said.... Read More »

Obituaries

12:01 am U.S. ET | July 4, 2016

Robert Cox, the ad executive who helped Ford embrace the slogan "Quality is Job 1," died June 18.... Read More »

Automotive News Canada debuts

12:01 am U.S. ET | July 4, 2016

Crain Communications Inc., publisher of more than 20 business-to-business publications, is expanding the Automotive News brand with Automotive News Canada, a suite of news products focused exclusively on the Canadian automotive industry.... Read More »

Toyota wins on the court, but not on the name

12:01 am U.S. ET | July 4, 2016

Laugh if you want, but the strangely named Toyota Alvark is a force to be reckoned with. On the basketball court, that is. It's not a car.... Read More »

Robert Cox, ad man behind Ford's 'Quality is Job 1' pitch, dies

5:30 pm U.S. ET | June 29, 2016

Robert Cox, an outspoken New York advertising executive who helped Ford embrace the slogan “Quality is Job 1” in the 1980s and later crafted ad campaigns for Honda and Saturn, has died. He was 78.... Read More »

Automakers rank high on annual ad-spending list

12:09 pm U.S. ET | June 28, 2016

The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.... Read More »

 
PSA bravely reveals industry's dirty secret

Luca Ciferri
12:01 am U.S. ET | July 7 2016

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Give credit to PSA for being bold enough to reveal in great detail something none of its rivals woul ...
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How to push self-driving tech to the limits without the risks

Nick Gibbs
12:01 am U.S. ET | July 6 2016

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There's a risk-free way to push autonomous cars to their limits. A simulator in the UK is going to d ...
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Volvo defies gravity

Luca Ciferri
8:33 am U.S. ET | July 5 2016

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Volvo doesn't consider itself a true global player in the premium segment. ...
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BMW CEO scores first big win with Intel, Mobileye deal

Christiaan Hetzner
10:40 am U.S. ET | July 2 2016

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Led by CEO Harald Krueger, BMW's strong push into autonomous driving with Intel and Mobileye could b ...
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Why Europe's car buyer categories need a shake-up

Douglas A. Bolduc
4:49 am U.S. ET | July 1 2016

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Johnson Controls says current car buyer categories aren't telling the full story. ...
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Nissan struggles to make sense of Sunderland shocker

Nick Gibbs
5:42 am U.S. ET | June 28 2016

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Nissan's team in the UK is “shell-shocked” by the decision of the country's voters to leave the EU, a person close to the company told me. ...
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Goodbye to the Europe I knew

Bradford Wernle
12:01 am U.S. ET | June 27 2016

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I am deeply shocked and disappointed by the decision of British voters to leave the European Union. ...
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Recapping Toyota's traumatic loss at Le Mans

Luca Ciferri
12:01 am U.S. ET | June 23 2016

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Toyota was reminded of how cruel motorsports can be when it lost the 24 Hours of Le Mans to Porsche ...
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VW's long day as shareholders quiz management

Christiaan Hetzner
6:40 am U.S. ET | June 22 2016

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As Volkswagen's 56th annual shareholder meeting began there were still long lines of people waiting ...
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Probe overshadows VW's annual meeting

Christiaan Hetzner
7:01 am U.S. ET | June 21 2016

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When VW shareholders gather for their annual meeting it is sure to be a turbulent event, not least b ...
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Newsletters & Alerts
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European June car sales slow as Brexit vote reduces confidence
European car-sales growth slowed to 6.5 percent in June as the British vote on exiting the EU weighe ...
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Russia car sales fall 13% in June
Russian car sales fell 13 percent in June as an economic crisis driven by low oil prices and Western ...
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UK's June car sales fall; gov't asked for support
UK car sales fell for only the second time in more than four years in June, prompting an industry bo ...
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W. Europe car sales up 6% in June despite UK decline
Western European car registrations increased nearly 6 percent in June as demand rose last month in G ...
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VW Group sales rise nearly 2% in May, helped by Audi, Skoda gains
Volkswagen Group's global sales rose 1.6 percent in May, helped by rising demand for Audi and Skoda ...
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VW brand sales stable as Europe, China demand offsets drops in U.S., Brazil
Volkswagen brand sales slipped 0.7 percent last month with gains in Europe and China offsetting decl ...
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Russia car sales fall 15% in May
New-car sales in Russia fell 15 percent in May, after an 8. ...
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Western Europe car sales rise 14% in May
Western European car registrations increased 14 percent in May as demand rose last month in Germany, ...
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Mercedes SUVs help boost U.S. sales lead over Lexus, BMW
Mercedes outsold its luxury auto competitors in the U.S. in May, building its lead in a down month t ...
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VW sales in U.S. fall 17% for worst May since 2010
Continued weakness in car deliveries led Volkswagen of America to its worst May U.S. ...
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Daimler promotes Turkish unit boss Seeger to Mercedes sales and marketing chief
Daimler named Britta Seeger as global sales and marketing head of Mercedes cars. ...
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BMW names former F1 exec Duesmann as new purchasing chief
BMW has appointed Markus Duesmann, its former Formula One powertrain boss and current engine guru, t ...
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Fiat Chrysler creates post to oversee global regulatory compliance
Fiat Chrysler as appointed longtime engineering executive Mark Chernoby to a new role as the automaker's global chief technical compliance officer. ...
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VW's Seat recruits new sales boss from Audi
VW Group's Seat brand has recruited Audi veteran Wayne Griffiths as its new sales and marketing boss ...
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Daimler lures exec from Citroen to lead digital sales unit at Mercedes
Daimler has hired a former Citroen executive to run a new department focused on technology sales and ...
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FCA's U.S. communications chief Ranieri returns to Italy
Gualberto Ranieri, the senior vice president for communications for Fiat Chrysler Automobiles' subsidiary, FCA US, has returned to Italy, seven years after arriving to work... ...
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Former Audi, Mercedes exec named new Cadillac Europe boss
GM has appointed former Audi and Mercedes executive Felix Weller as head of Cadillac Europe as it tr ...
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VW veteran Powels faces tough task in South America
VW brand named David Powels as head of its South American operations. Powels faces a tough challenge ...
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Faraday names Ferrari exec Mattiacci global brand chief
Electric vehicle startup Faraday Future appointed longtime Ferrari executive Marco Mattiacci to the post of global chief brand and commercial officer. ...
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GM names Boler-Davis head of global manufacturing
General Motors named Alicia Boler-Davis as its head of global manufacturing and labor relations, the ...
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Honda hopes NSX halo effect will give automaker a boost in Europe
Honda hopes for a halo effect boost in Europe from its NSX supercar. The NSX is a "branding exercise ...
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Alfa touts Giulia's driving dynamics
Alfa Romeo claims its new Giulia has better driving dynamics than rivals such as the BMW 3 series be ...
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Suzuki Baleno is company's first model in Europe with fuel-saving mild hybrid
Suzuki has boosted fuel economy in its new Baleno hatchback by using a mild hybrid system for the fi ...
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MG aims first SUV at budget buyers
MG Motor, a Chinese-owned UK brand, is aiming its first SUV, the GS, at families looking for a budge ...
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Maserati expects first SUV to become its best-seller
Maserati is embracing the boom in luxury SUV sales with the launch of its Levante crossover, which t ...
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McLaren aims cozy 570GT at new audience
McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily w ...
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VW Tiguan offers more room, less weight
Volkswagen has made its new Tiguan lighter, roomier and added more technology as standard equipment ...
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Audi SQ7's electric compressor banishes turbo lag
Audi's SQ7 is the world's first production vehicle equipped with an electric powered compressor, whi ...
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F-Pace set to become Jaguar's top-seller
Jaguar expects the F-Pace to become the brand's best-selling model to date after record advance sale ...
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Porsche turbocharges new Boxster
Porsche is repositioning its latest Boxster with a new name, a higher price tag, and a new four-cyli ...
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Suppliers to the new Alfa Romeo Giulia
Assembly of the all-new Alfa Romeo Giulia began in March at parent Fiat Chrysler Automobile’s ...
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Suppliers to the new Audi A4
Assembly of the fifth-generation Audi A4 began in July 2015 at Audi's factory in Ingolstadt, Germany ...
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Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
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Suppliers to the new Ford S-Max
Assembly of the second-generation Ford S-Max began in May 2015 at Ford's factory in Valencia, Spain. ...
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