Advertising

Future car colors inspired by Midwest homes, landscape, BASF says

1:38 pm U.S. ET | July 31, 2014
Future cars and light trucks will sport more sparkling oranges and browns, soft blues and greens, and pearly whites and grays -- all inspired by the clear skies, lush lawns and warm homes found in the nation's heartland -- according to trend spotters at BASF's automotive coatings divisions.... Read More »

 

GM, too, removes parts to weigh pickups, boost payload ratings

7:09 pm U.S. ET | July 30, 2014
GM says it deletes heavy items such as the rear bumper from certain pickups when it weighs them in order to boost the vehicles' maximum payload ratings. GM says it adopted the practice for the 2014 model year in response to competitive pressures as it launched redesigned full-sized pickups.... Read More »

 

Tesla's Musk to portray himself on 'The Simpsons'

10:26 am U.S. ET | July 29, 2014
Tesla Motors CEO Elon Musk will be providing the voice for himself in an episode in the 26th season of “The Simpsons,” the show's executive producer, Al Jean, said at a recent Comic-Con panel.... Read More »

 

JAMIE LaREAU

Another hole-in-one gives California dealer a second chance

2:41 pm U.S. ET | July 29, 2014
For eight years, Folsom Lake Kia and Folsom Lake Ford near Sacramento have sponsored charity golf tournaments without anyone ever hitting a hole-in-one. Yet for the second time this year, a golfer has put it in the cup, winning a new car.... Read More »

 

CLASS WARFARE

Ford, Ram quarrel over heavy-duty pickup towing title

12:01 am U.S. ET | July 28, 2014
Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer "best-in-class" towing. Ram's response? In so many words, it's telling Ford to go pound sand.... Read More »

 

Ford hikes revamped F-150 pickup prices as much as $3,615

11:36 am U.S. ET | July 28, 2014
Ford is raising prices on the new 2015 aluminum-bodied F-150 pickup by $360 to $3,615, or 1 percent to 8 percent, and has trimmed the number of models to five from 11. When the new truck arrives this fall, the least expensive F-150 will be the XL model powered by a 283-hp V-6 engine at a starting price of $26,220, which includes a $1,195 shipping charge.... Read More »

 

Consumer Reports presses Toyota to recall some 177,500 Camry hybrids

4:21 pm U.S. ET | July 28, 2014
Consumer Reports called on Toyota to recall about 177,500 older Camry hybrid sedans to address potential power brake defects.... Read More »

 

Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it. And research shows that vehicle color is a crucial part of the shopping experience.... Read More »

 

Millennials drawn to car-sharing services, but eventually, they buy

12:01 am U.S. ET | July 26, 2014
Car- and ride-sharing programs are changing the way city dwellers get around and the way millennials think about car ownership. Automakers have noticed and are experimenting with ways to adapt -- creating partnerships with car-sharing services or offering their own transportation services.... Read More »

 

Volkswagen marketing chief quits

July 25, 2014 22:20 CET
Volkswagen's global marketing head, Simon Thomas, will leave the post after about a year in the job. Thomas, a former top Nissan Europe executive, said he is leaving VW at his own request.... Read More »

 

GM remains bullish on Chevrolet-Manchester United sponsorship deal

July 25, 2014 06:01 CET
One bad season for Manchester United has not shaken GM's belief in its sponsorship deal with the English soccer club. Chevrolet's logo appeared on players' jerseys for the first time when United beat the Los Angeles Galaxy team in a friendly match in Pasadena, California.... Read More »

 

DAVE GUILFORD

Maybe the EPA should just hire Consumer Reports for mpg ratings

10:10 am U.S. ET | July 23, 2014
Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine.... Read More »

 

Targeted digital video ads deliver preferred car colors

12:01 am U.S. ET | July 22, 2014
A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator. Eyeview says its technology can deliver an online video advertisement of that shiny red SUV directly to that customer.... Read More »

 

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

6:00 am U.S. ET | July 22, 2014
The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and CTS sedans.... Read More »

 

Former Ford digital exec Monty joins PR and social media firm

9:16 am U.S. ET | July 22, 2014
Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.... Read More »

 

Toyota defends U.S. Hispanic market lead as segment grows

9:41 am U.S. ET | July 21, 2014
Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation’s largest ethnic minority group.... Read More »

 

More power to the redesigned Mustang

12:01 am U.S. ET | July 21, 2014
Ford Motor Co. last week finally answered the two questions Mustang fans have wondered about all year: weight and power.... Read More »

 

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is finally the right size with features U.S. consumers want.... Read More »

 

Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S. Hispanic customers as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group, a top executive said Sunday.... Read More »

 

Muscular Challenger bulks up its interior

12:01 am U.S. ET | July 20, 2014
The 707-hp SRT Hellcat will generate the most smoke at the drag strip, but it's the rest of the re-engineered Dodge Challenger lineup that likely will fire the interest of consumers.... Read More »

 

Nissan to sponsor Manchester City soccer team

July 17, 2014 10:49 CET
Nissan will sponsor English Premier League champions Manchester City in a bid to boost its brand image as the automaker targets surpassing Toyota as Europe's top-selling Asian brand.... Read More »

 

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds over that of the current model.... Read More »

 

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.... Read More »

 

Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle.... Read More »

 

Jeep promotion peeves participants

12:01 am U.S. ET | July 14, 2014
Jeep's Australian affiliate lit an online firestorm with its “Jeep Remote Dealership” promotion.... Read More »

 

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