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Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.... Read More »

 

NAMAD's 2nd film chronicles history for next generation

12:01 am U.S. ET | Oct. 20, 2014
The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States. The National Association of Minority Automobile Dealers released Making Tracks II in September, about nine years after the first installment in 2005.... Read More »

 

Porsche is first company to hire Vatican's Sistine Chapel

Oct. 17, 2014 11:41 CET
Porsche is the first company to host a corporate event in the Vatican City's Sistine Chapel after Pope Francis allowed the chapel to be rented out for private functions, with the proceeds going to charities working with the poor and homeless.... Read More »

 

Repairs on Corvette-swallowing sinkhole to begin in Nov.

2:55 pm U.S. ET | Oct. 17, 2014
Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said.... Read More »

 

Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

11:33 am U.S. ET | Oct. 17, 2014
Dodge's attempts to revive its muscle car-era “Scat Pack” trims may have stepped in it in the process. Chrysler Group is being sued by a California aftermarket company for infringing on its nearly 50-year-old “Scat” trademark on the Dodge Challenger and other vehicles.... Read More »

 

Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014
Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

 

Kia scores LeBron James as first 'luxury ambassador'

4:48 pm U.S. ET | Oct. 16, 2014
NBA superstar LeBron James, following his high-visibility return to the Cleveland Cavaliers this season, has signed on with Kia Motors America as its first luxury ambassador.... Read More »

 

Ex-Fiat exec Soave named to marketing post at Federal-Mogul Motorparts

2:22 pm U.S. ET | Oct. 16, 2014
Laura Soave, the ex-Fiat brand chief in the United States who left after the flawed launch of the Fiat 500, has been named chief marketing and communication officer of Federal-Mogul Motorparts.... Read More »

 

Jay Leno signs deal to host new car series for CNBC

11:25 am U.S. ET | Oct. 15, 2014
Comedian Jay Leno, who was the host of NBC's "Tonight Show" for more than 20 years, will return to television next year to host a new series about cars, the cable network CNBC said today.... Read More »

 

Nissan repolishes Murano for grown-ups

12:01 am U.S. ET | Oct. 14, 2014
Nissan designers in southern California have reshaped the Murano for 2015 with curvier and more sensual body lines to stand out from the crowd as it did when originally introduced 12 years ago. The interior is more elegant, with fewer control buttons, roomier seating, heated ergonomic rear seats and a panoramic moonroof.... Read More »

 

2015 Ford F-150 lassos Truck of Texas award

1:49 pm U.S. ET | Oct. 14, 2014
Ford's 2015 aluminum-body F-150 pickup has taken home the prestigious Truck of Texas award, handed out annually by the Texas Auto Writers Association Truck Rodeo.... Read More »

 

Hyundai makes diversity key part of business plan

6:55 pm U.S. ET | Oct. 13, 2014
Under CEO Dave Zuchowski, Hyundai Motor America has made diversity a key objective of the company's business plans with clear-cut goals in areas such as hiring, the automaker's retail network, suppliers, marketing and advertising. Employees in every department are held accountable for meeting the objectives.... Read More »

 

Maserati's holiday fantasy

12:01 am U.S. ET | Oct. 13, 2014
Neiman Marcus is making a pitch to well-heeled holiday shoppers by including a 2015 Maserati Ghibli S Q4 among the fantasy gifts in the high-end retailer's 2014 Christmas catalog. The price tag: $95,000.... Read More »

 

LIKE OR DISLIKE?

Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014
Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands.... Read More »

 

Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment.... Read More »

 

For Tesla, best offense is strong D

12:01 am U.S. ET | Oct. 12, 2014
Tesla is applying the tech industry's approach to its cars, setting aside the auto industry's fixed cadence of redesigns and mid-cycle refreshes and adopting the technology industry's more fluid rhythm, offering incremental upgrades as they become available.... Read More »

 

Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey.... Read More »

 

GMC will take its turn in the spotlight

12:01 am U.S. ET | Oct. 11, 2014
GMC is planning a broad advertising campaign next year, an effort by General Motors to raise the profile of its successful, under-the-radar truck brand. GMC and Buick Vice President Duncan Aldred said he and ad agency Leo Burnett are working on a "big umbrella campaign" that will showcase GMC as a brand that stands for premium, refined trucks.... Read More »

 

Acura tops among mobile web sites for shopping, Power says

3:58 pm U.S. ET | Oct. 9, 2014
Acura has taken the lead in best mobile Web experience for consumers researching and shopping for a new vehicle, moving up from the runner-up slot in 2013, according to a J.D. Power and Associates study released today.... Read More »

 

Mercedes sales top Audi in Sept. as global competition intensifies

7:15 am U.S. ET | Oct. 9, 2014
Audi sold fewer cars globally than rival Mercedes-Benz for the first time this year in the latest sign that the sales rivalry among Germany's top luxury automakers is intensifying.... Read More »

 

De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014
Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans.... Read More »

 

Cadillac, American Airlines partner to offer travel perks, test drives

4:05 pm U.S. ET | Oct. 6, 2014
Cadillac and American Airlines are teaming up to offer travel benefits to the airline’s frequent fliers and encourage test drives of the luxury brand’s lineup through a new marketing partnership.... Read More »

 

Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football.... Read More »

 

Tokyo Motor Show picks fantasy theme for 2015 event

9:04 am U.S. ET | Oct. 3, 2014
Next year’s Tokyo Motor Show goes futuristic with a “Technology & Fantasy” concept organizers hope generates buzz. The tagline “Your heart will race” underscores the aim to get pulses pumping at what was once Asia’s premier auto exhibition.... Read More »

 

Luxury brands standardize models to aid buyers, boost margins

9:00 pm U.S. ET | Oct. 2, 2014
Mercedes-Benz and BMW are aiming to sell more standardized cars and services to boost profit margins and simplify the complex list of options for buyers -- while also giving them the choice of a bespoke car if they want.... Read More »

 

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