Advertising

Robert Cox, ad man behind Ford's 'Quality is Job 1' pitch, dies

5:30 pm U.S. ET | June 29, 2016

Robert Cox, an outspoken New York advertising executive who helped Ford embrace the slogan “Quality is Job 1” in the 1980s and later worked on ad campaigns for Honda, Saturn and a Mercedes-Benz dealership in New Jersey, died June 18. He was 78.... Read More »

Automakers rank high on annual ad-spending list

12:09 pm U.S. ET | June 28, 2016

The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.... Read More »

Ford Escape stars in new series on Verizon video platform

12:13 pm U.S. ET | June 27, 2016

The 2017 Ford Escape will help people avoid “capture” in a new series airing on Verizon’s recently-launched video platform. "The Runner," an original series from executive producers Ben Affleck and Matt Damon, will appear on Verizon's Go90 mobile video service, the company said Monday.... Read More »

VINCE BOND JR.

BLOG: Before the Cavs' big win, auto ad agency urged fans to believe

2:40 pm U.S. ET | June 21, 2016

When the Cleveland Cavaliers were down 2-0 to the Golden State Warriors in the NBA Finals, and things looked bleak, ad agency Tier10 shot an inspiring spot for Ohioans about the power of belief.... Read More »

FCA launches latest Chrysler Pacifica ads with comedian Jim Gaffigan

10:46 am U.S. ET | June 21, 2016

The latest chapter of Chrysler's Pacifica “Dad Brand” campaign launched over Father's Day weekend. The spots feature actor and comedian Jim Gaffigan, who also appeared in the campaign's first set of videos in April.... Read More »

No takers for Ford's lease sharing plan

12:01 am U.S. ET | June 20, 2016

In March, Ford Credit launched Ford Credit Link, a pilot lease sharing program that allows three to six customers to share a lease, scheduling their driving time and dividing payments any way they'd like. Three months later, there are still no takers.... Read More »

Uber rival jabs 'surge pricing' in New York ad campaign

11:55 am U.S. ET | June 20, 2016

A rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City.
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Toyota pitches hybrids in diesel country

12:01 am U.S. ET | June 20, 2016

Automakers have plenty to fret about in Europe. Toyota Motor Corp. is coping with it all by focusing on building market share, selling more hybrids and boosting production to give its European dealers more locally built products.... Read More »

Picking up some stamps

12:01 am U.S. ET | June 20, 2016

On July 15, the U.S. Postal Service will issue another set of stamps in its "America on the Move" series paying tribute to classic American vehicles.... Read More »

HANS GREIMEL

BLOG: Is Toyota's Alvark the worst. Basketball team name. Ever?

1:35 pm U.S. ET | June 17, 2016

Ponder if you will, the word “Alvark.” It's actually the name of the professional Japan-league basketball team owned by Toyota. Yet, like many of Toyota's other made-up names, including Camry and Yaris, Alvark epitomizes the company's almost desperate genius for inventing quizzical monikers.... Read More »

VIDEO: AutoNews Now: For Europe's small cars, it's war

12:01 am U.S. ET | June 17, 2016

Ford's other small-car battlefront; Why Smart's not planning SUV; Cruze hatchback price: $22,190; Canadian supplier chats with Google, Apple; Hyundai safety tech, in song.... Read More »

VIDEO: First Shift: A Prius plugged into the sun

12:01 am U.S. ET | June 17, 2016

A Prius plugged into the sun; Mitsubishi admits more fuel-economy cheating; Ram Rebel gets Mopar treatment; Buick Envision ad debut; Ford Twitter buzz; 'Pregnant with a sports car.'... Read More »

Buick kicks off Envision campaign with new commercial

3:40 pm U.S. ET | June 16, 2016

Buick is launching an advertising campaign for the Envision compact crossover Thursday during the U.S. Open golf tournament, marking the rollout of the brand's first major vehicle launch in more than three years.... Read More »

Buick, GMC ad agencies consolidated by parent Publicis

5:28 pm U.S. ET | June 15, 2016

Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit.... Read More »

F&I managers, pick up the phone, trainer urges

11:30 am U.S. ET | June 15, 2016

More and more often, consumers want to arrange their car purchases on their terms. That means much of the communication could happen via email or by phone rather than during a traditional showroom tour. Where does that leave F&I managers?... Read More »

Honda joins pickup bed fray between Chevy, Ford

4:14 pm U.S. ET | June 13, 2016

Honda is stepping into the battle between Ford and Chevrolet over the strength of their pickup truck beds.... Read More »

VIDEO: AutoNews Now: All quiet on Ford's mobility front

12:01 am U.S. ET | June 13, 2016

All quiet on Ford's mobility front; JCI stop-start investment; Fleet-only Impala ends; Investors drawn to Takata?; VW changes media agencies; Honda's answer to Chevy's F-150 stunt.... Read More »

AT&T touts its car connections

12:01 am U.S. ET | June 13, 2016

AT&T, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. It's a notable shift in the world of connected-car advertising, with a service provider - instead of an automaker - taking the lead role.... Read More »

Volkswagen awards global media business to Omnicom's PHD

8:03 am U.S. ET | June 13, 2016

Volkswagen Group has selected Omnicom's PHD as its global media agency following a lengthy competitive review.... Read More »

VIDEO: First Shift: Defect reports bogus, Tesla's Musk says

12:01 am U.S. ET | June 13, 2016

Model S defect reports bogus, Tesla's Musk says; How Mercedes plans to tackle Model X; Porsche pulls Ali ad; Chevy's new ambassador; At Subaru, a new focus on style.... Read More »

STING LIKE A BEE

Chevy opens an aluminum can on Ford

12:01 am U.S. ET | June 13, 2016

A Chevy ad campaign built on the floor of Ford's gashed-up pickup bed makes the one-upmanship typically seen in truck marketing look like a schoolyard shoving match. Why did Chevy hit so hard?... Read More »

McLaren aims cozy 570GT at new audience

June 12, 2016 06:01 CET

McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily with the racetrack in mind. The reason is that McLaren wants to lure new buyers to the UK brand by offering an elegant, comfortable luxury sports car that provides plenty of power but in a more understated package.... Read More »

Bold bet on a 727-hp Mustang

12:01 am U.S. ET | June 11, 2016

Lebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count.... Read More »

Porsche ends ad campaign featuring Muhammad Ali

9:52 am U.S. ET | June 11, 2016

Porsche’s 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great’s death as a show of respect.... Read More »

Q&A

Volvo done with disappearing act

12:01 am U.S. ET | June 11, 2016

Bodil Eriksson has been leading the rebirth of Volvo Car USA from the marketing side, making the Swedish brand's advertising more cohesive and consistent as it emerges from a period of invisibility.... Read More »

 
Nissan struggles to make sense of Sunderland shocker

Nick Gibbs
5:42 am U.S. ET | June 28 2016

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Nissan's team in the UK is “shell-shocked” by the decision of the country's voters to leave the EU, a person close to the company told me. ...
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Goodbye to the Europe I knew

Bradford Wernle
12:01 am U.S. ET | June 27 2016

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I am deeply shocked and disappointed by the decision of British voters to leave the European Union. ...
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Recapping Toyota's traumatic loss at Le Mans

Luca Ciferri
12:01 am U.S. ET | June 23 2016

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Toyota was reminded of how cruel motorsports can be when it lost the 24 Hours of Le Mans to Porsche ...
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VW's long day as shareholders quiz management

Christiaan Hetzner
6:40 am U.S. ET | June 22 2016

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As Volkswagen's 56th annual shareholder meeting began there were still long lines of people waiting ...
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Probe overshadows VW's annual meeting

Christiaan Hetzner
7:01 am U.S. ET | June 21 2016

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When VW shareholders gather for their annual meeting it is sure to be a turbulent event, not least b ...
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How Ford's European arm became a money maker again

Luca Ciferri
12:01 am U.S. ET | June 10 2016

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Ford of Europe's 6. ...
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Peugeot offers a two-wheel solution for congested cities

Bruce Gain
9:46 am U.S. ET | June 1 2016

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Peugeot's new 3008 SUV will offer owners a solution to the problem of getting around congested inner cities: an electric bicycle or an electric scooter that can fold up and... ...
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Why Mercedes is overtaking German rivals in China


12:01 am U.S. ET | May 27 2016

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Mercedes which used to be far behind Audi and BMW in China's luxury market, is rapidly closing the g ...
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McLaren goes to new heights with the 570GT

Douglas A. Bolduc
2:45 am U.S. ET | May 26 2016 UPDATED: May 26 15:45 CET -- adds photos

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McLaren went to new heights for the media launch of its latest model. ...
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Germany deserves rebuff from Italy and Fiat

Christiaan Hetzner
10:20 am U.S. ET | May 25 2016

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No European government looks good when it comes to auto industry oversight, but Germany appears to b ...
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VW Group sales rise nearly 2% in May, helped by Audi, Skoda gains
Volkswagen Group's global sales rose 1.6 percent in May, helped by rising demand for Audi and Skoda ...
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VW brand sales stable as Europe, China demand offsets drops in U.S., Brazil
Volkswagen brand sales slipped 0.7 percent last month with gains in Europe and China offsetting decl ...
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Russia car sales fall 15% in May
New-car sales in Russia fell 15 percent in May, after an 8. ...
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Western Europe car sales rise 14% in May
Western European car registrations increased 14 percent in May as demand rose last month in Germany, ...
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Mercedes SUVs help boost U.S. sales lead over Lexus, BMW
Mercedes outsold its luxury auto competitors in the U.S. in May, building its lead in a down month t ...
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VW sales in U.S. fall 17% for worst May since 2010
Continued weakness in car deliveries led Volkswagen of America to its worst May U.S. ...
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French car sales jump 22% in May on extra selling days
French registrations rose 22 percent in May, benefiting from three extra selling days. ...
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VW Group sales flat as Audi, Skoda growth eclipsed by core brand's decline
VW Group sales were flat last month as growth at Audi and Skoda failed to offset a decline in delive ...
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European car sales rise 9% in April; VW brand back to growth
European new-car sales rose 9 percent in April with nearly all automakers recording sales increases ...
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Russia car sales fall to 10-year low
New-car sales in Russia fell 8. ...
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VW veteran Powels faces tough task in South America
VW brand named David Powels as head of its South American operations. Powels faces a tough challenge ...
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Faraday names Ferrari exec Mattiacci global brand chief
Electric vehicle startup Faraday Future appointed longtime Ferrari executive Marco Mattiacci to the post of global chief brand and commercial officer. ...
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GM names Boler-Davis head of global manufacturing
General Motors named Alicia Boler-Davis as its head of global manufacturing and labor relations, the ...
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Ford picks VanDyke to be new Europe marketing chief
Ford has picked Matt VanDyke as its new marketing chief in Europe. VanDyke currently leads Lincoln's ...
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Nissan Europe names new product planning chief
Nissan Europe has named Ponz Pandikuthira, its current light commercial vehicle director, as the aut ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Alfa and Maserati get new chief
Reid Bigland replaces Harald Wester as head of Alfa Romeo and Maserati. Bigland will also continue a ...
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Cadillac Europe's chief to lead the brand in China
Andreas Schaaf, Cadillac's European chief, has been appointed the brand's vice president for China, ...
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Tesla taps Audi exec to oversee manufacturing
Tesla hired Audi executive Peter Hochholdinger as vice president of vehicle production. ...
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Suzuki Baleno is company's first model in Europe with fuel-saving mild hybrid
Suzuki has boosted fuel economy in its new Baleno hatchback by using a mild hybrid system for the fi ...
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MG aims first SUV at budget buyers
MG Motor, a Chinese-owned UK brand, is aiming its first SUV, the GS, at families looking for a budge ...
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Maserati expects first SUV to become its best-seller
Maserati is embracing the boom in luxury SUV sales with the launch of its Levante crossover, which t ...
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McLaren aims cozy 570GT at new audience
McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily w ...
 Read More ›
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VW Tiguan offers more room, less weight
Volkswagen has made its new Tiguan lighter, roomier and added more technology as standard equipment ...
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Audi SQ7's electric compressor banishes turbo lag
Audi's SQ7 is the world's first production vehicle equipped with an electric powered compressor, whi ...
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F-Pace set to become Jaguar's top-seller
Jaguar expects the F-Pace to become the brand's best-selling model to date after record advance sale ...
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Porsche turbocharges new Boxster
Porsche is repositioning its latest Boxster with a new name, a higher price tag, and a new four-cyli ...
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Toyota counts on big boost from greener, zippier Prius
Toyota expects to solidify its position as the region's leader in hybrid sales with the new Prius, w ...
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High-tech E class pushes Mercedes ahead of rivals
Mercedes-Benz makes a big leap toward self-driving cars with the new E class, which debuts a hands-f ...
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Suppliers to the new Alfa Romeo Giulia
Assembly of the all-new Alfa Romeo Giulia began in March at parent Fiat Chrysler Automobile’s ...
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Suppliers to the new Audi A4
Assembly of the fifth-generation Audi A4 began in July 2015 at Audi's factory in Ingolstadt, Germany ...
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Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
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Suppliers to the new Ford S-Max
Assembly of the second-generation Ford S-Max began in May 2015 at Ford's factory in Valencia, Spain. ...
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Suppliers to the new Mercedes GLC
Production of the first-generation Mercedes-Benz GLC began in June 2015 at parent Daimler's factory ...
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