Advertising

Toyota hires VW marketing exec Shahani

4:37 pm U.S. ET | May 24, 2017

Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.... Read More »

Tesla gets partial credit from Consumer Reports for auto-braking update ​

7:28 am U.S. ET | May 24, 2017

Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs.... Read More »

VW brand recruits Hyundai's Sengpiehl as global marketing chief

May 24, 2017 12:08 CET

Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its core VW brand, a source familiar with the matter told Automotive News Europe.... Read More »

VW's soccer sponsorship under threat

May 22, 2017 14:12 CET

Volkswagen's expensively assembled soccer team, VfL Wolfsburg, faces relegation from Germany's Bundesliga for the first time in 20 years, a move that could lead the automaker to reduce sponsorship as it grapples with its emissions crisis.... Read More »

EV racing gains momentum

1:00 am U.S. ET | May 22, 2017

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.... Read More »

TEAM PLAN

Cox Automotive spreads its racing bets

12:01 am U.S. ET | May 22, 2017

Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.... Read More »

WINNING STRATEGY

Tasca family lives the 'win on Sunday' philosophy

12:01 am U.S. ET | May 22, 2017

The Tasca family of auto dealers claims its founder conceived the slogan "Win on Sunday, sell on Monday." It neatly sums up the business case for why dealers and automakers race.... Read More »

From tossed beer to popped champagne: Toyota's NASCAR journey

12:01 am U.S. ET | May 22, 2017

Ed Laukes, Toyota Division's marketing chief, was one of the few people in the stands wearing the brand's logo a decade ago at Toyota's first NASCAR race in Michigan.... Read More »

'WEEKEND WARRIORS'

LAcarGuy's racing videos strike a chord

12:01 am U.S. ET | May 20, 2017

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.... Read More »

Aston Martin lands Tom Brady for endorsement deal

2:00 pm U.S. ET | May 19, 2017

Aston Martin signed New England Patriots quarterback Tom Brady to a long-term endorsement deal in which the Super Bowl MVP will be the focal point of a marketing campaign.... Read More »

VIDEO: AutoNews Now: Four automakers settle airbag claims

2:15 pm U.S. ET | May 18, 2017

BMW, Mazda, Subaru, Toyota agree to settle Takata-defect claims; Cars gaining in horsepower, speed; Daimler goes into energy-storage business; Awarded-winning Volvo ad banned in U.K.... Read More »

Volvo cyclist safety ad banned in UK

May 18, 2017 12:44 CET

Volvo's "LifePaint" ad has been banned by the UK's Advertising Standards Authority regulatory body for being misleading and exaggerating the performance of the product, following a complaint from a member of the public.... Read More »

Honda Civic Type R on track in new campaign

4:10 pm U.S. ET | May 16, 2017

Prepping for the launch of the Civic Type R, Honda unveiled a new television spot emphasizing the car's racing roots.... Read More »

BMW gets fired up over ABC report

12:01 am U.S. ET | May 15, 2017

"Sensationalistic" is how BMW of North America is describing an ABC News report alleging a pattern of parked BMW vehicles spontaneously bursting into flames.... Read More »

ADS WITH HEART

Marketers call for less car, more heart

12:01 am U.S. ET | May 15, 2017

Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.... Read More »

Ford marketing exec leaves as board scrutinizes operations

4:47 pm U.S. ET | May 10, 2017

A top marketing executive at Ford, once identified as an Automotive News Rising Star, is leaving the company at a time when its U.S. market share is sliding.... Read More »

VIDEO: First Shift: Ford board said to raise heat on Fields

8:30 am U.S. ET | May 10, 2017

Ford board said to raise heat on Fields; 'Sense of crisis' as Toyota profit falls; Daimler drops U.S. diesel sales effort; Hyundai, Honda, Nissan tap emotional side of marketing.... Read More »

Nissan restructures U.S sales ranks for regional attack

6:30 pm U.S. ET | May 8, 2017

Nissan realigned its top U.S. sales management to channel more decision-making authority to eight geographic regions, and drive additional market share gains.... Read More »

Keeping on-hold callers holding on

1:08 pm U.S. ET | May 8, 2017

Instead of having on-hold callers listen to a single repetitious message or the sound of silence, a UK dealership has found a way to put the time to good use.... Read More »

Autotrader zips into campaign with 'Cars 3'

12:45 pm U.S. ET | May 8, 2017

Shopping site Autotrader launched a tie-in campaign with the animated Disney-Pixar film "Cars 3." The 30-second ad highlights Autotrader's search tool.... Read More »

NAVIGATING THE GOOGLE-PLEX

Dealers race to keep pace with Google marketing

12:01 am U.S. ET | May 8, 2017

Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.... Read More »

Video tools evolve for a mobile world

12:01 am U.S. ET | May 8, 2017

Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.... Read More »

Good digital ads take more work

12:01 am U.S. ET | May 8, 2017

For dealers who want to effectively convert online searches and clicks into on-lot sales, digital advertising is no longer a simple turnkey solution.... Read More »

MARKETING Q&A: ED LAUKES, HEAD OF TOYOTA DIVISION MARKETING

Fresh product lets Toyota's marketers 'cut loose'

12:01 am U.S. ET | May 8, 2017

Ed Laukes, the new head of Toyota Division marketing, says the brand's move in a more emotional direction opens the door for more emotional, edgier advertising.... Read More »

MARKETING Q&A: MARC CANNON, CHIEF MARKETING OFFICER, AUTONATION

AutoNation builds on the power of its brand

12:01 am U.S. ET | May 8, 2017

AutoNation's branding power, and the trust that comes with it, can been elusive for many car dealers.... Read More »

 
Lotus can thrive under Geely

Nick Gibbs
5:47 am U.S. ET | May 24 2017

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Geely's decision to take a majority stake in Lotus is great news for the unprofitable UK sports-car maker because the Chinese company has had great success in reviving... ...
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How Renault plans to keep the Captur ahead of rivals

Peter Sigal
12:01 am U.S. ET | May 19 2017

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Renault hopes to keep the Captur as Europe's top-selling subcompact SUV by giving it an upgraded int ...
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After attracting top suppliers, Macedonia eyes bigger prize

Douglas A. Bolduc
12:01 am U.S. ET | May 10 2017

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Macedonia has spent the last decade establishing itself as open for business to global automotive suppliers such as Delphi, Adient and Lear, but is it ready to become home to. ...
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Why VW brand's plunging revenue is good news

Christiaan Hetzner
7:14 am U.S. ET | May 3 2017

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One aspect of VW Group's first-quarter report is the plunge in revenue at its core brand. ...
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VW has no compelling reason to sell Ducati


4:33 am U.S. ET | May 2 2017

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Volkswagen's 747-million-euro acquisition of Ducati might not have been based on any industrial logi ...
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China's bigger families are good news for minivan sales

Luca Ciferri
12:01 am U.S. ET | April 28 2017

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China's scrapping of its one-child per family policy has created an unexpected increase in minivan s ...
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Volvo exec says risk factor for XC60 exceeds XC90

Douglas A. Bolduc
5:09 am U.S. ET | April 27 2017

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Volvo's r&d boss says the new XC60 is even more of a high-risk model than the second-generation XC90 ...
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Germany's auto industry welcomes prospect of Macron presidency in France

Christiaan Hetzner
8:34 am U.S. ET | April 24 2017

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Sunday's election outcome in France, in which a moderate Europhile investment banker won the first r ...
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China lands Chevy Volt in a Buick wrapper

Jay Ramey
8:14 am U.S. ET | April 20 2017 UPDATED: 4/20/17 2:27 pm ET - adds details

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Buick offers far more models in China than it does in the U.S. ...
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Tavares' tall task for PSA and Opel: brand management

Luca Ciferri
12:01 am U.S. ET | April 7 2017

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The buzz at last month's Geneva auto show was what would PSA CEO Carlos Tavares do to streamline his enlarged stable of brands, given that Citroen, Peugeot and new addition... ...
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Newsletters & Alerts
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European sales fall 7% on VW, British slump
Passenger car registrations fell 7 percent in Europe in April on fewer selling days and a big slump ...
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VW, Kia, Renault benefit as Russia sales rise 7%
New-car sales in Russia rose 7 percent last month as the market's rebound gathered momentum after fo ...
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Spanish sales rise on Easter tourism boost
New-car registrations in Spain rose 1.1 percent in April, boosted by holiday rental sales. VW's Seat ...
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Premium brands gain ground as UK sales plunge 20%
UK new-car registrations slumped 20 percent in April, the biggest year-on-year drop for over six yea ...
 Read More ›
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German sales fall 8% as diesel share declines
German new-car registrations fell 8 percent in April as buyers turned away from diesel cars and fewe ...
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Renault, Skoda and Citroen among winners as Italy sales fall 5%
New-car registrations in Italy fell 4.6 percent last month with most major automakers losing volume ...
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Renault, PSA suffer as French sales decline 6%
French registrations fell 6 percent in April on two fewer selling days. ...
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FCA, Ford and Renault gain share as European sales rise 11%
European sales rose 11 percent in March as automakers took advantage of a solid economy and more sel ...
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VW brand sales rose 2.5% in March but are down for first quarter
Volkswagen brand's global sales rose 2.5 percent in March but slid 1. ...
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Lada, Kia and Renault see big gains as Russia sales rise nearly 10%
New-car sales in Russia rose 9.4 percent last month as the market's rebound begins to gain momentum. ...
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Europe's compact minivan sales forecast to see steady decline
Europe's compact minivan segment is forecast to continually decline until 2020 because of rising dem ...
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Europe's small SUV sales forecast to top 2 million next year
Europe's small SUV/crossover segment is forecast to continue its rapid growth as models from latecom ...
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New mild hybrid tech will shake up green car sales
Mild hybrid cars with cheaper and less complex technology than plug-in and full hybrids will reduce ...
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SUV sales rise to 25% of European market
SUVs and crossovers accounted for a quarter of all European passenger vehicle sales last year as mod ...
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VW Golf, other volume compacts lose share to premium rivals, SUVs
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A ...
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Europe's large premium SUV segment heads for record year
Europe's large premium SUV segment is on track for a record year, helped by rising sales of models s ...
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Audi, Mercedes push key segment toward milestone
Audi, BMW and Mercedes-Benz are largely responsible for the growing success of the compact premium s ...
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Toyota hires key U.S. marketing exec from VW
Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integ ...
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VW brand recruits Hyundai's Sengpiehl as global marketing chief
Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its co ...
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BMW adds 2 execs to North American leadership
BMW's new North America chief has appointed two lieutenants to help him as he works to revive the au ...
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VW names U.S. compliance officer after diesel scandal
Volkswagen's U.S. unit named a KPMG director, Stephanie Davis, as its chief compliance officer after the automaker was sentenced in April in its diesel-emissions scandal. ...
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Continental names new head of China operations
Continental appointed Enno Tang, who runs the German supplier's chassis and safety business in China ...
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BMW i subbrand exec to join energy group Innogy
German energy group Innogy has recruited Stefan von Dobschuetz, a key executive from BMW Group's i s ...
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Mini USA appoints new heads of sales and marketing
Mini USA has appointed new heads of both sales and marketing. ...
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VW names new communications, logistics chiefs for North America
Volkswagen Group of America has promoted two executives to top positions running the company's commu ...
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Ex-Ferrari exec Lanzone hired by autonomous car start-up Zoox
Autonomous vehicle startup Zoox said Corrado Lanzone, former operations director of Ferrari's racing division, has joined the company as its vice president of manufacturing... ...
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Former GM chief Wagoner joins ChargePoint board
Former GM chief Rick Wagoner, who introduced the Chevrolet Volt plug-in hybrid during his last year ...
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Softer Land Rover Discovery keeps its go-anywhere skills
Land Rover is determined to demonstrate that even though the fifth generation of the Discovery has b ...
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Honda counts on new Civic for boost in Europe
Honda's latest Civic benefited from the largest development program for a single model in the compan ...
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Mercedes makes E-class coupe more practical
Mercedes is repositioning its E-class coupe to offer more room and more functionality, promoting the ...
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Kia gives Rio better tech to challenge European rivals
Kia has added driver assistance systems not typical in small cars as well as upgraded connectivity i ...
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Mini maxes out with Countryman
The Mini Countryman has grown to become the BMW subsidiary's biggest model to date and now competes ...
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Nissan plots Micra's return to Europe's top 10
Nissan wants to re-establish the Micra subcompact as one of the 10 top-sellers in Europe's biggest a ...
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Hyundai gives i30 a tech boost
The Hyundai i30's success has been important in boosting the brand's European growth in the past 10 ...
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Toyota gets quirky with C-HR to 'turn heads'
Toyota is a latecomer to Europe's crossover segment with the new C-HR. ...
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Better-connected 5 series gets tech from BMW flagship
BMW has made its 5 series lighter, more economical and fully connected with advanced technology firs ...
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Smart improves ForTwo, ForFour EV variants with Renault tech
Smart has improved its EV technology for the battery-powered versions of its ForTwo and ForFour with ...
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Suppliers to the new Renault Megane
Assembly of the fourth-generation Renault Megane began in November 2015 at the French automaker's fa ...
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Suppliers to the new Infiniti Q30
Assembly of the all-new Infiniti Q30 began on Daimler's MFA platform in December 2015 at the Nissan' ...
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Suppliers to the new Mercedes C-class Coupe
Assembly of the second-generation Mercedes-Benz C-class Coupe began in Bremen, Germany, in October 2 ...
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Suppliers to the new Opel/Vauxhall Astra
Assembly of the latest Opel/Vauxhall Astra began in Gliwice, Poland, in August 2015 and then in Elle ...
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