Advertising

How Toyota used artificial intelligence for RAV4 campaign

9:03 am U.S. ET | Jan. 19, 2017

IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.... Read More »

VIDEO: First Shift: Winterkorn apologizes, defends tenure

8:30 am U.S. ET | Jan. 19, 2017

Winterkorn apologizes, defends VW tenure; Report: Takata bidders seek restructuring in Japan; EPA nominee pledges to review ruling; Hyundai's on-the-fly ad; Future role of brands.... Read More »

Hyundai will shoot its Super Bowl ad live during the game

12:25 pm U.S. ET | Jan. 18, 2017

Most Super Bowl advertisers spend months on their ads. Hyundai this year will condense the process into roughly three hours by filming its spot during the game.... Read More »

VIDEO: AutoNews Now: GM's plan for 1,500 U.S. jobs

3:15 pm U.S. ET | Jan. 17, 2017

GM to create or retain 1,500 U.S. jobs, shift axle work from Mexico; Ford reveals freshened Mustang; GM shows LEGO Batmobile; Ex-manager sues FCA; Analyst: Plan now for downturn.... Read More »

Automakers, NASCAR surprise Mandel in Autoweek

12:01 am U.S. ET | Jan. 16, 2017

Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. After 32 years at the magazine - owned by Crain Communications, publisher of Automotive News - six seven automakers and NASCAR didn't let Mandel leave Detroit without a proper send-off.... Read More »

New Chevy ad features Lego Batman with 'real people'

9:00 am U.S. ET | Jan. 14, 2017

Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.... Read More »

VIDEO: First Shift: Imagining a hybrid Ford future

8:15 am U.S. ET | Jan. 13, 2017

Imagining a hybrid Ford future; Takata expected to plead guilty in $1B U.S. settlement, Ford, Toyota expand recalls; Civic homecoming; Warning for VW execs; Buick Super Bowl plans.... Read More »

Gulf States Toyota connects TV ads to dealer visits

1:04 pm U.S. ET | Jan. 12, 2017

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region.... Read More »

Buick back for the big game

5:41 pm U.S. ET | Jan. 11, 2017

Buick, General Motors' fastest-growing U.S. brand in 2016, plans to advertise in the Super Bowl for a second consecutive year as it prepares to introduce three more new vehicles.... Read More »

VIDEO: AutoNews Now: Chinese concept crossover, sporty VW

3:15 pm U.S. ET | Jan. 10, 2017

In Detroit: A Chinese concept crossover and a sportier VW Atlas; Volvo's long-distance delivery; Waymo's way of slashing costs; How Mercedes beat BMW?; Biden visits Chevy.... Read More »

BILL SHEA

BLOG: Lightning McQueen, Shinola watch bar, simulators among cool stuff at Detroit show

12:36 pm U.S. ET | Jan. 10, 2017

If you're even mildly into cars, for getting to work in an eco-friendly way or just cruising the boulevard in style, the Detroit auto show is a vast and dizzying array of automotive sights, sounds, steel, glass, and rubber.... Read More »

Mercedes jumps back into the Super Bowl

7:10 am U.S. ET | Jan. 10, 2017

Mercedes-Benz, which has been an intermittent Super Bowl advertiser in recent years, is jumping back into the game.... Read More »

BMW to sit out Super Bowl for second straight year

8:09 pm U.S. ET | Jan. 9, 2017

BMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 game to tout the electric i3.... Read More »

A polar bear on ice. What could go wrong?

12:01 am U.S. ET | Jan. 9, 2017

White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.... Read More »

DETROIT AUTO SHOW

Vehicle debuts go live on Facebook

12:01 am U.S. ET | Jan. 8, 2017

Bentley, GMC and other brands will use Facebook Live to build buzz around their product unveilings in Detroit.... Read More »

For Kia Niro launch, Messenger is the medium

12:01 am U.S. ET | Jan. 7, 2017

Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.... Read More »

Why aren't automakers plugging their EVs?

12:01 am U.S. ET | Jan. 7, 2017

Automakers aren't committing enough resources to advertising their electric vehicles, a study says. But from the industry's perspective, it's not that simple.... Read More »

VIDEO: First Shift: Nissan 'border tax' risk highest

8:30 am U.S. ET | Jan. 6, 2017

Mexico-dependent Nissan faces biggest 'border tax' risk; Penske buying U.K.'s CarShop chain; Jail for VW exec in S. Korea; Audi returns to Super Bowl; Ghosn takes hands-free spin.... Read More »

Audi confirms Super Bowl ad buy, becomes third auto brand in the game

3:20 pm U.S. ET | Jan. 5, 2017

Audi said it will advertise in the Super Bowl for the second straight year as Volkswagen's luxury brand continues to make the game a key part of its media strategy.... Read More »

Cadillac offers 'vehicle subscription' service for $1,500 a month in NYC

12:04 pm U.S. ET | Jan. 5, 2017

Cadillac will launch a new “vehicle subscription” service next month that allows customers access to its vehicles for a flat monthly rate, no financing or leasing required. The Book by Cadillac service will launch Feb. 1 for drivers in the New York metropolitan area.... Read More »

Edmunds ramps up mobile strategy, redesigns site

9:13 am U.S. ET | Jan. 4, 2017

Edmunds, kicking off the new year with a mobile-first strategy, has unveiled a new logo and launched a redesigned website. It also dropped the “.com” from Edmunds to signify that the company “has grown beyond a pure website.”... Read More »

HANS GREIMEL

BLOG: Etios saga shows Toyota's sharpened focus on world's growth regions

11:58 am U.S. ET | Jan. 4, 2017

Toyota is still playing catch-up in key emerging markets, such as Latin America. But the saga of its Etios pint-sized econo-car underscores how it is playing for keeps.... Read More »

VIDEO: First Shift: Chrysler's electric minivan concept

8:30 am U.S. ET | Jan. 3, 2017

FCA to show self-driving, electric minivan; Honda back to Super Bowl; Hyundai, Kia optimistic; S. Korea bans some BMW, Nissan, Porsche sales; Snyder: Photo finish for '16 sales?... Read More »

Honda is coming back to Super Bowl to plug CR-V

7:00 am U.S. ET | Jan. 3, 2017

Honda plans to run a Super Bowl ad for the second straight year with the automaker using this year's game to plug the redesigned 2017 Honda CR-V.... Read More »

Busiest day for online auto shopping comes as surprise

3:55 pm U.S. ET | Dec. 29, 2016

In a bit of Sunday surprise, the busiest day of the year for U.S. shoppers on auto dealership websites was Sunday, July 24. The slowest day was Sunday, May 8, or Mother's Day, Dealer.com reported.... Read More »

 
VW seeks 'flower-power' revival with greener Microbus

Christiaan Hetzner
12:01 am U.S. ET | Jan. 18 2017

image
It will take another five years but fans of the classic VW Microbus can now finally look forward to ...
 Read More ›

Did a leading VW exec perfect defeat device rather than stop it?

Christiaan Hetzner
8:56 am U.S. ET | Jan. 13 2017

image
While he didn't introduce the emissions-test-cheating defeat device into VW's 2. ...
 Read More ›

Conti powertrain guru makes peace with 'different world'

Douglas A. Bolduc
12:01 am U.S. ET | Jan. 13 2017

image
Continental powertrain chief Jose Avila says it has taken some time to make peace with the fast move the industry and the world are making toward cars that are powered by... ...
 Read More ›

The beautiful lives of Bugatti, Bentley buyers

Luca Ciferri
12:01 am U.S. ET | Jan. 12 2017

image
Bentley and Bugatti buyers are rich, but there is a pretty significant wealth gap between the two, a ...
 Read More ›

The most important vehicles at the Detroit auto show

Richard Truett
12:01 am U.S. ET | Jan. 11 2017

image
The 2017 edition of the Detroit auto show won't go into the books for blockbuster introductions and ...
 Read More ›

In taking the wraps off super-fast EV, Faraday redefines car unveiling


12:01 am U.S. ET | Jan. 10 2017

image
Faraday has struggled to find enough funding to meet its big ambitions but the Chinese start up cert ...
 Read More ›

Hyundai's self-driving Ioniq calmed my safety fears

Luca Ciferri
5:57 am U.S. ET | Jan. 5 2017

image
I’m a big fan of autonomous driving and am eager to buy a fully self-driving car a ...
 Read More ›

London's new taxi blends tradition and tech


12:01 am U.S. ET | Jan. 4 2017

image
The fifth generation of London's iconic Black Cab that will debut later this year will have 21st cen ...
 Read More ›

VW's switch to English as its company language is a key reform

Christiaan Hetzner
5:55 am U.S. ET | Dec. 15 2016

image
In the future, VW Group will conduct its business in English. The change should improve the German a ...
 Read More ›

Land Rover sets sail on epic quest

Luca Ciferri
12:01 am U.S. ET | Dec. 9 2016

image
Land Rover is teaming up with the UK's most successful sailor and with a former McLaren Formula One ...
 Read More ›

Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
image
Europe car sales rise nearly 7% to 9-year high in 2016
European car sales rose 6.5 percent to 15.1 million in 2016 -- a nine-year high -- as demand was dri ...
 Read More ›
image
Russia sales slump may end this year after 11% fall in 2016
New-car sales in Russia fell 11 percent to 1.42 million last year but automakers predict the country ...
 Read More ›
Turkish sales forecast to drop 10% this year after record 2016
Turkish automotive sales are expected to shrink slightly more than 10 percent this year as lira depreciation hits demand. Sales rose 1. ...
 Read More ›
image
UK sales forecast to fall 5% this year after record 2016
UK sales hit a record of 2.7 million in 2016 despite fears that the country's Brexit vote could hit ...
 Read More ›
image
German sales jump nearly 4% in Dec. as Toyota leads gains
Registrations in Germany increased by nearly 4 percent in December as Toyota brand led gains among v ...
 Read More ›
image
Spanish sales grow for third year with 9% rise in December
The Spanish car market had its third consecutive year of double-digit growth in 2016 after sales ros ...
 Read More ›
image
Italy sales rise 13% in December
Italian new-car sales increased 13 percent in December, giving the market its second consecutive yea ...
 Read More ›
image
French auto market ends second rebound year with December gain
French car sales rose nearly 6 percent percent in December, closing a second consecutive year of str ...
 Read More ›
image
VW Golf, other volume compacts lose share to premium rivals, SUVs
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A ...
 Read More ›
image
Europe's large premium SUV segment heads for record year
Europe's large premium SUV segment is on track for a record year, helped by rising sales of models s ...
 Read More ›
image
Audi, Mercedes push key segment toward milestone
Audi, BMW and Mercedes-Benz are largely responsible for the growing success of the compact premium s ...
 Read More ›
image
Audi, BMW, Jaguar give midsize premium segment a lift
Europe's midsize premium segment grew at a near double-digit pace in the first half on new models fr ...
 Read More ›
image
Skoda, Renault, Toyota benefit from higher sales of midsize cars in Europe
Europe's midsize segment is on track for a second year of rising sales as new models from Skoda, Ren ...
 Read More ›
image
Minicars get boost from Italy rebound
European minicar sales – especially at Fiat Chrysler -- are getting a lift from the continuing ...
 Read More ›
image
Former Nissan, Hyundai exec Rushforth joins Lookers
Former Nissan global sales chief and Hyundai Europe chief operating officer Allan Rushforth has join ...
 Read More ›
image
Fiat Chrysler names operating chiefs for China, Asia Pacific
Fiat Chrysler named Daphne Zheng as COO of China and Paul Alcala as the operating chief of Asia Paci ...
 Read More ›
image
Tesla's Autopilot head said to depart as Apple engineer hired
Sterling Anderson, Tesla's director of autopilot programs, has left the maker of electric cars, acco ...
 Read More ›
image
Pininfarina prepares to reboot with former PSA designer
Pininfarina's new design chief, Carlo Bonzanigo, will work on an array of automotive and industrial ...
 Read More ›
image
Porsche race car engineer Hitzinger joins Apple, report says
Apple poached the technical director of Porsche's race car program earlier this year, Manager Magazin reported, hiring a project manager who helped engineer the sports. ...
 Read More ›
image
Renault names new EV chief as it prepares for electric-car surge
Renault is placing an experienced troubleshooter, Gilles Normand, in charge of its electric-vehicle ...
 Read More ›
image
Varroc Lighting appoints former Magneti Marelli executive as CEO
Varroc Lighting Systems has named Stephane Vedie as its CEO, effective immediately. He is the former ...
 Read More ›
image
Aston Martin recruits former Ferrari, Maserati exec as chief technical officer
Aston Martin has named Maximilian Szwaj, a former Ferrari and Maserati executive, as its new chief t ...
 Read More ›
image
Volvo picks fast-rising exec to lead r&d
Volvo named Henrik Green its new head of r&d, giving the Swedish executive his fourth promotion in t ...
 Read More ›
image
Renault-Nissan names new powertrain chief to drive engine integration
Renault-Nissan named veteran executive Philippe Brunet to replace its current head of engines and tr ...
 Read More ›
image
Smart improves ForTwo, ForFour EV variants with Renault tech
Smart has improved its EV technology for the battery-powered versions of its ForTwo and ForFour with ...
 Read More ›
image
Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan
Audi has developed the second-generation Q5 to have the driving dynamics of the Porsche Macan and a ...
 Read More ›
image
Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan
Audi has developed the second-generation Q5 to have the driving dynamics of the Porsche Macan and a ...
 Read More ›
image
Peugeot moves upscale with new 3008 SUV
The new Peugeot 3008 has been turned into an SUV from a minivan and has been given significant upgra ...
 Read More ›
image
Citroen aims C3 at Facebook generation
Citroen is aiming its new C3 firmly at younger, tech-savvy buyers who will appreciate features such ...
 Read More ›
image
Porsche enhances Panamera's 911-like looks
Porsche is hoping its second-generation Panamera will lure more European customers with the sedan's ...
 Read More ›
image
Renault keeps the Scenic family friendly
Renault has kept the Scenic’s minivan design in a move that goes against the industry trend of ...
 Read More ›
image
Kia Niro targets 2 sweet spots
The Kia Niro targets two sweet spots in the market: booming demand for high-riding SUV-styled models ...
 Read More ›
image
S90, V90 are key to Volvo's continued revival
Volvo expects the S90 and V90 will be big steps in the automaker's revival but a challenge looms. ...
 Read More ›
image
Audi Q2 targets affluent downsizers
The Audi Q2 is the first subcompact SUV/crossover from a German luxury brand. ...
 Read More ›
image
Suppliers to the new Opel/Vauxhall Astra
Assembly of the latest Opel/Vauxhall Astra began in Gliwice, Poland, in August 2015 and then in Elle ...
 Read More ›
image
Suppliers to the new Jaguar F-Pace
Assembly of Jaguar's all-new F-Pace began at parent Jaguar Land Rover's facility at Solihull, Englan ...
 Read More ›
image
Suppliers to the new Fiat Tipo
Assembly of the new Fiat Tipo began in September 2015 at parent Fiat Chrysler Automobiles' joint ven ...
 Read More ›
image
Suppliers to the new Ferrari 488
Assembly of the Ferrari 488 began in June 2015 at the supercar maker's factory in Maranello, Italy. ...
 Read More ›