Advertising

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

5:27 pm U.S. ET | Feb. 17, 2017

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.... Read More »

VIDEO: AutoNews Now: Ford's self-driving wake-up call

3:30 pm U.S. ET | Feb. 17, 2017

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.... Read More »

LotLinx names Dataium founder as president and chief product officer

3:05 pm U.S. ET | Feb. 17, 2017

Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.... Read More »

Bill Baker, who 'put Land Rover on the map,' dies at 72

2:25 pm U.S. ET | Feb. 17, 2017

Bill Baker, the legendary PR man who played a key role in Land Rover's successful return to the U.S. market in 1986, died Thursday. He was 72.... Read More »

VIDEO: First Shift: UAW plans 'Buy American' ad push

8:00 am U.S. ET | Feb. 17, 2017

UAW plans 'Buy American' ad push; At AN Canada Congress: Magna CEO on danger of not keeping NAFTA, Aston chief warns of business shift to China, Korea; Assuring Opel's independence.... Read More »

50 years of Subaru ads

1:43 pm U.S. ET | Feb. 16, 2017

Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile category. But the brand has not always been this consistent.... Read More »

VIDEO: First Shift: Layoffs slated for Toledo Jeep plant

8:30 am U.S. ET | Feb. 16, 2017

Layoffs at Toledo Jeep plant; PSA, Opel/Vauxhall lag rivals in sales growth; Audi name on D.C. soccer field; Jaguar, Shell launch in-car payment app; FCA's Gilles in Netflix series.... Read More »

Audi said to get naming rights to D.C. United soccer stadium

12:42 pm U.S. ET | Feb. 15, 2017

Audi will have its name on the new home of Major League Soccer's D.C. United. The agreement, which runs at least a decade, will be one of the three richest naming-rights deals in MLS, according to a person familiar with the contract.... Read More »

VIDEO: First Shift: PSA says it's in talks to buy Opel

8:30 am U.S. ET | Feb. 14, 2017

PSA says it's in talks to buy Opel; Next Mitsu Eclipse to be crossover; New Lexus hybrid; Smart going all-EV in U.S., Canada; Chrysler's starring role in Comedy Central series.... Read More »

To keep millennials, keep them engaged

12:01 am U.S. ET | Feb. 13, 2017

Dealers are hiring more millennials, but struggling with how to retain them. Experts say it can be done, and here's how.... Read More »

Toyota positions two big launches: Camry and C-HR

12:01 am U.S. ET | Feb. 13, 2017

Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention.... Read More »

VIDEO: First Shift: CEOs ask Trump to review mpg rule

8:30 am U.S. ET | Feb. 13, 2017

CEOs ask Trump to review mpg rule; Dealership throughput dips; 52 mpg for Cruze diesel; Ford's $1B 'brain' buy; Toyota's challenge: Marketing Citizen Camry and Wild Child C-HR.... Read More »

The 'Superstar' ad power behind new 'Detroiters'

12:01 am U.S. ET | Feb. 13, 2017

"Detroiters," a new sitcom about a Detroit-based ad agency that makes low-budget commercials for local businesses, was inspired in part by one of the city's most famous dealership ad campaigns.... Read More »

On UAW scorecard, Buick ad fumbled

12:01 am U.S. ET | Feb. 13, 2017

If UAW Vice President Cindy Estrada had a Super Bowl commercial hits and misses column, she would apparently place Buick's ad firmly in the miss category.... Read More »

SMALL BALL

Mitsubishi plays small ball with ad buys

12:01 am U.S. ET | Feb. 12, 2017

Mitsubishi doesn't have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia can, nor plaster its name on a halftime show, like Toyota. But like any scrappy competitor, it's always looking for ways to get into the game.... Read More »

GM tries marketing through mobility

12:01 am U.S. ET | Feb. 11, 2017

GM and other automakers are branching out into so-called mobility services primarily to protect themselves from projected declines in vehicle ownership. At the same time, they're finding new opportunities to market vehicles outside their traditional customer base.... Read More »

Nissan U.S. ad account retooled by Omnicom

5:41 pm U.S. ET | Feb. 10, 2017

Omnicom Group is shifting the geographic center of its Nissan advertising account in the U.S. to the East Coast from Los Angeles, where TBWAChiatDay has been servicing the automaker since it won the creative account in 1987.... Read More »

VINCE BOND JR.

BLOG: Melissa McCarthy's SNL cameo was a gift for Kia Super Bowl spot

3:45 pm U.S. ET | Feb. 10, 2017

Melissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia.... Read More »

Chicago Auto Show pilots epass system to help stoke sales leads

10:01 am U.S. ET | Feb. 9, 2017

The Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers.... Read More »

VIDEO: First Shift: Nissan profit drops in Q3

8:45 am U.S. ET | Feb. 9, 2017

Nissan profit drops in Q3; VW board spared probe over Piech remarks; Tesla idles plant to prep for Model 3; Uber's next Calif. clash?; Kid power fuels Honda ad.... Read More »

VIDEO: AutoNews Now: VW mulls steps against Piech

3:30 pm U.S. ET | Feb. 8, 2017

VW mulls steps against Piech; Expanded Renault-Nissan alliance closes in on GM; Food, hope in storm-hit New Orleans; Lincoln's blues groove; BMW taps Skoda exec; Putin hosts VW CEO.... Read More »

Lincoln taps bluesman for Grammys ad

9:29 am U.S. ET | Feb. 8, 2017

Lincoln plans to air a television ad for its flagship Continental sedan this Sunday during the Grammy awards. Called “Cord,” the luxury brand's 60-second spot features contemporary blues musician Gary Clark Jr. and a one-of-a-kind amplifier -- designed by Revel Audio Systems -- that mirrors the Continental's mesh grille.... Read More »

Honda uses visual effects guru Pes to pitch Clarity

12:10 pm U.S. ET | Feb. 8, 2017

Honda and ad agency RPA have once again tapped visual effects guru Pes to create an ad -- but this time the artist is using live action, rather than the stop-motion technique for which he is known. The spot for the automaker's Clarity hydrogen fuel cell sedan features a choir of floating children's heads.... Read More »

Opel makes new Insignia wagon lighter, longer

Feb. 7, 2017 06:01 CET

Opel/Vauxhall has made the new Insignia wagon 200kg lighter and longer than rivals from Mercedes and Audi while borrowing heavily from its 2013 Monza concept to give the midsize model a sleek look. The Insignia Sports Tourer will debut at next month's Geneva auto show.... Read More »

VINCE BOND JR.

BLOG: How automakers fared during the Super Bowl

4:12 pm U.S. ET | Feb. 6, 2017

It appeared the metal-driven formula of traditional car ads wouldn't be used much this year -- and then Alfa Romeo came out of nowhere and burned rubber all over everybody's screens with three ads for the new Giulia sedan.... Read More »

 
Once upon a time, Opel was GM's little engine that could

Richard Johnson
12:01 am U.S. ET | Feb. 20 2017

image
Europe has been a drain on General Motors for a long time, but Opel did have its glory days and at least once helped keep GM afloat. ...
 Read More ›

Will cockpits of tomorrow require one-stop suppliers?


12:01 am U.S. ET | Feb. 17 2017

image
As automakers consider how to build self-driving vehicles, seat suppliers are reconsidering an old i ...
 Read More ›

How sour dealer relations wreaked havoc on Audi's China sales

Yang Jian
3:48 am U.S. ET | Feb. 17 2017

image
Audi has lost its premium sales lead in China as the brand was finally overtaken last month by rival ...
 Read More ›

GM-PSA deal would be a blow to best Opel management team in years

Christiaan Hetzner
11:19 am U.S. ET | Feb. 14 2017

image
GM's confirmation that it is discussing selling its Opel/Vauxhall business to PSA Group is a blow fo ...
 Read More ›

Renault starts to reflect its multifaceted boss

Luca Ciferri
9:27 am U.S. ET | Feb. 10 2017

image
Renault is starting to look and act a lot like its multifaceted, multinational boss, Carlos Ghosn. ...
 Read More ›

The Volvo numbers that stood out

Douglas A. Bolduc
6:29 am U.S. ET | Feb. 8 2017

image
Volvo's latest financial results were full of positive numbers but a couple really stood out. Volvo finished 2016 with $5. ...
 Read More ›

Daimler celebrations are muted as automaker conserves cash to fight off Uber, Google

Christiaan Hetzner
12:01 am U.S. ET | Feb. 3 2017

image
Record annual sales, revenue and profits, and Mercedes-Benz grabbing the global sales luxury crown f ...
 Read More ›

German automakers worry about Trump's protectionist stance

Christiaan Hetzner
8:53 am U.S. ET | Feb. 2 2017

image
Donald Trump has German automakers spooked after he threatened BMW with high tariffs if the company ...
 Read More ›

Toyota still has global bragging rights over VW in one important area

Hans Greimel
12:01 am U.S. ET | Feb. 2 2017

image
Forget all the talk about Volkswagen ousting Toyota as the world's biggest automaker. Rest assured, Toyota is still No. 1 in sales and VW a far, far distant second. ...
 Read More ›

Citroen keeps faith in family vans

Bruce Gain
12:01 am U.S. ET | Feb. 2 2017

image
Citroen CEO Linda Jackson says family vans will continue to play a part in Citroen's lineup despite ...
 Read More ›

Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
image
Opel, PSA lag rivals as Europe sales rise 10% in January
GM's Opel brand and PSA posted weaker European sales in January than their rivals amid discussions o ...
 Read More ›
image
Opel, PSA lag rivals as Europe sales rise 10% in January
Opel and PSA posted weaker European sales in January than their rivals amid discussions of a possibl ...
 Read More ›
image
Irish new-car sales fall in January as Brexit bites
New-car sales in Ireland fell nearly 2 percent in January as the British pound's sharp decline after ...
 Read More ›
image
EU car sales growth expected to slow to 1%, ACEA says
Car sales in the EU are expected to grow by about 1 percent in 2017, a sharp slowdown from last year ...
 Read More ›
image
Russia slump forecast to end; rapid recovery unlikely
After a four-year drop, Russia's car market looks to have bottomed out, leaving manufacturers optimi ...
 Read More ›
image
Western European car sales rise 10% in January
Western European car sales rose 9.5 percent in January on buoyant demand in Germany, France, Italy a ...
 Read More ›
image
UK sales rise 3% in Jan. on consumer demand
UK new-car registrations rose 3 percent in January, helped by the first increase in demand from priv ...
 Read More ›
image
Jaguar, Honda, Jeep win by tapping crossover craze
Jaguar, Honda and Jeep were the biggest winners last year among brands sold in Europe, where overall ...
 Read More ›
image
German sales rise 11% with strong gains for Toyota, Skoda, Renault and Fiat
Registrations in Germany increased by 11 percent in January, with brands including Toyota, Skoda, Re ...
 Read More ›
image
Italy's January sales best since 2010
New-car sales in Italy increased by 10 percent in January for the best monthly result since 2010, wi ...
 Read More ›
image
VW Golf, other volume compacts lose share to premium rivals, SUVs
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A ...
 Read More ›
image
Europe's large premium SUV segment heads for record year
Europe's large premium SUV segment is on track for a record year, helped by rising sales of models s ...
 Read More ›
image
Audi, Mercedes push key segment toward milestone
Audi, BMW and Mercedes-Benz are largely responsible for the growing success of the compact premium s ...
 Read More ›
image
Audi, BMW, Jaguar give midsize premium segment a lift
Europe's midsize premium segment grew at a near double-digit pace in the first half on new models fr ...
 Read More ›
image
Skoda, Renault, Toyota benefit from higher sales of midsize cars in Europe
Europe's midsize segment is on track for a second year of rising sales as new models from Skoda, Ren ...
 Read More ›
image
Federal-Mogul shakes up leadership under Icahn takeover
Federal-Mogul Holdings named Bradley Norton as the new co-CEO and CEO of the supplier's motor parts division. ...
 Read More ›
image
Bernhard quits Daimler; Zetsche interim trucks boss
Daimler has confirmed that trucks chief Wolfgang Bernhard, a top manager once seen as a successor to ...
 Read More ›
image
BMW picks Skoda exec to lead design at core brand
BMW has picked Skoda executive Jozef Kaban to lead design at its namesake brand, a move that fills t ...
 Read More ›
image
BMW names new CEO for North America
BMW named Bernhard Kuhnt to become CEO of BMW of North America. Ludwig Willisch, who previously held ...
 Read More ›
image
Tesla sues former head of Autopilot, former Google exec Urmson
Tesla is suing its former head of Autopilot software for stealing company information and recruiting Tesla employees for a competing startup while still employed by the... ...
 Read More ›
image
Jaguar Land Rover appoints Wittemann as China sales chief
Jaguar Land Rover has assigned Frank Wittemann, chief of its operations in Latin America, to lead it ...
 Read More ›
image
Ford plucks new brand chief from Apple
Ford has hired former Apple marketing executive Musa Tariq to be vice president and chief brand offi ...
 Read More ›
image
Volvo appoints Yuan Xiaolin as new Asia chief
Volvo named Yuan Xiaolin to succeed Lars Danielson as senior vice president of the company's Asia-Pa ...
 Read More ›
image
Uber hires Google veteran Singhal to aid self-driving engineering
Ride-hailing company Uber said it hired the man behind Google search to work closely with CEO Travis ...
 Read More ›
image
Former Nissan, Hyundai exec Rushforth joins Lookers
Former Nissan global sales chief and Hyundai Europe chief operating officer Allan Rushforth has join ...
 Read More ›
image
Hyundai gives i30 a tech boost
The Hyundai i30's success has been important in boosting the brand's European growth in the past 10 ...
 Read More ›
image
Toyota gets quirky with C-HR to 'turn heads'
Toyota is a latecomer to Europe's crossover segment with the new C-HR. ...
 Read More ›
image
Better-connected 5 series gets tech from BMW flagship
BMW has made its 5 series lighter, more economical and fully connected with advanced technology firs ...
 Read More ›
image
Smart improves ForTwo, ForFour EV variants with Renault tech
Smart has improved its EV technology for the battery-powered versions of its ForTwo and ForFour with ...
 Read More ›
image
Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan
Audi has developed the second-generation Q5 to have the driving dynamics of the Porsche Macan and a ...
 Read More ›
image
Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan
Audi has developed the second-generation Q5 to have the driving dynamics of the Porsche Macan and a ...
 Read More ›
image
Peugeot moves upscale with new 3008 SUV
The new Peugeot 3008 has been turned into an SUV from a minivan and has been given significant upgra ...
 Read More ›
image
Citroen aims C3 at Facebook generation
Citroen is aiming its new C3 firmly at younger, tech-savvy buyers who will appreciate features such ...
 Read More ›
image
Porsche enhances Panamera's 911-like looks
Porsche is hoping its second-generation Panamera will lure more European customers with the sedan's ...
 Read More ›
image
Renault keeps the Scenic family friendly
Renault has kept the Scenic’s minivan design in a move that goes against the industry trend of ...
 Read More ›
image
Suppliers to the new Renault Megane
Assembly of the fourth-generation Renault Megane began in November 2015 at the French automaker's fa ...
 Read More ›
image
Suppliers to the new Infiniti Q30
Assembly of the all-new Infiniti Q30 began on Daimler's MFA platform in December 2015 at the Nissan' ...
 Read More ›
image
Suppliers to the new Mercedes C-class Coupe
Assembly of the second-generation Mercedes-Benz C-class Coupe began in Bremen, Germany, in October 2 ...
 Read More ›
image
Suppliers to the new Opel/Vauxhall Astra
Assembly of the latest Opel/Vauxhall Astra began in Gliwice, Poland, in August 2015 and then in Elle ...
 Read More ›
image
Suppliers to the new Jaguar F-Pace
Assembly of Jaguar's all-new F-Pace began at parent Jaguar Land Rover's facility at Solihull, Englan ...
 Read More ›
image
Suppliers to the new Fiat Tipo
Assembly of the new Fiat Tipo began in September 2015 at parent Fiat Chrysler Automobiles' joint ven ...
 Read More ›