Advertising

Ford's Fields lunch auction draws top bid of $50,000 -- so far

3:57 pm U.S. ET | Oct. 29, 2014
The price to have lunch with Mark Fields? At least $50,000. The online auction featured on Charitybuzz, which raises money for nonprofits with celebrities and brands, opened October 15 and closes at 3 pm EDT on Thursday.... Read More »

 

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.... Read More »

 

JAMIE LaREAU

Why the XC90 can't come soon enough for Volvo dealers

12:24 pm U.S. ET | Oct. 28, 2014
Some Volvo dealers are expecting the brand’s image to blossom this spring with the arrival of its redesigned flagship crossover. And they can’t wait to see what image emerges.... Read More »

 

Q&A

Geely's Horbury takes his auto design cues from a nation's style

12:01 am U.S. ET | Oct. 28, 2014
As a design leader at companies such as Ford and Volvo, Peter Horbury has always been the outsider with great insight, the foreigner able to identify style motifs native to a particular country and put them to good use.... Read More »

 

HANS GREIMEL

New Subaru marketing could foreshadow upmarket push

10:24 am U.S. ET | Oct. 28, 2014
If you liked the quality of Subaru cars before, you're going to love the “new” quality the brand aspires to. That's the marketing meme Subaru is cultivating in Japan under a “New Subaru Quality” push aiming to move its image upmarket.... Read More »

 

Infotainment glitches haunt automakers in Consumer Reports' reliability survey

12:45 pm U.S. ET | Oct. 27, 2014
Infotainment hiccups nagged the industry in the Consumer Reports 2014 Annual Auto Reliability Survey, while problems with the Q50 caused Infiniti's ranking to plummet.... Read More »

 

Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the advertising Hall of Fame.... Read More »

 

Dodge brothers back in action in new TV spots

12:01 am U.S. ET | Oct. 27, 2014
The last time a Detroit automaker resurrected a dead guy for an ad campaign, the result was widely panned.... Read More »

 

AutoNews Now will pack more news in TV redesign

12:01 am U.S. ET | Oct. 27, 2014
Automotive News TV's afternoon newscast marks its sixth anniversary this week with a fresh look. A new set and graphics will be part of the redesign of "AutoNews Now." Other changes will allow the show to include more late-breaking news.... Read More »

 

Edmunds YouTube flap underscores tension with 3rd-party sites

12:01 am U.S. ET | Oct. 27, 2014
Edmunds.com's YouTube ad campaign that spoofed price haggling at dealerships lasted just two days. The third-party vehicle shopping site, which dealers pay to find sales leads, pulled the videos on Thursday after an outcry from some dealers who found the ads offensive.... Read More »

 

Chrysler 200 ads are 'Ready to Take on the World'

10:30 am U.S. ET | Oct. 26, 2014
The Chrysler brand is expanding the evolution of its "Imported from Detroit" theme with four TV commercials touting the 2015 Chrysler 200. Each of the spots, called "Ready to Take on the World," features a sleek, silver sedan driving on roads in what appears to be Germany, Japan or Sweden.... Read More »

 

Ford plans to overhaul Lincoln with $5 billion push, report says

5:13 pm U.S. ET | Oct. 24, 2014
New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium vehicle platform that will underpin several future Lincoln vehicles, four sources told Reuters.... Read More »

 

AutoNation signs on to sponsor college bowl game

5:16 pm U.S. ET | Oct. 23, 2014
AutoNation will become title sponsor of a new college football bowl game that will raise money for breast cancer research.... Read More »

 

Toyota's ad agency will join move to Texas

5:30 pm U.S. ET | Oct. 23, 2014
Toyota's Los Angeles-based U.S. advertising agency is following its longtime client to Dallas in a bid to prolong their nearly 40-year relationship.... Read More »

 

Edmunds.com pulls anti-haggling ads after dealer complaints

4:00 pm U.S. ET | Oct. 23, 2014
Edmunds.com has pulled a YouTube ad campaign that spoofed price haggling but that dealers found offensive. “Our digital videos illustrating the 'Absurdity of Haggling' missed the mark,” Edmunds President Seth Berkowitz said in a statement today.... Read More »

 

Dealers fume over new Edmunds videos that spoof price haggling

4:18 pm U.S. ET | Oct. 22, 2014
New YouTube ads from Edmunds.com have provoked a backlash. Some dealers say the four videos perpetuate stereotypes of dealers as unscrupulous bargainers. Edmunds says the ads are simply spoofs intended to show that customers dislike haggling.... Read More »

 

Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.... Read More »

 

NAMAD's 2nd film chronicles history for next generation

12:01 am U.S. ET | Oct. 20, 2014
The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States. The National Association of Minority Automobile Dealers released Making Tracks II in September, about nine years after the first installment in 2005.... Read More »

 

Porsche is first company to hire Vatican's Sistine Chapel

Oct. 17, 2014 11:41 CET
Porsche is the first company to host a corporate event in the Vatican City's Sistine Chapel after Pope Francis allowed the chapel to be rented out for private functions, with the proceeds going to charities working with the poor and homeless.... Read More »

 

Repairs on Corvette-swallowing sinkhole to begin in Nov.

2:55 pm U.S. ET | Oct. 17, 2014
Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said.... Read More »

 

Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

11:33 am U.S. ET | Oct. 17, 2014
Dodge's attempts to revive its muscle car-era “Scat Pack” trims may have stepped in it in the process. Chrysler Group is being sued by a California aftermarket company for infringing on its nearly 50-year-old “Scat” trademark on the Dodge Challenger and other vehicles.... Read More »

 

Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014
Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

 

Kia scores LeBron James as first 'luxury ambassador'

4:48 pm U.S. ET | Oct. 16, 2014
NBA superstar LeBron James, following his high-visibility return to the Cleveland Cavaliers this season, has signed on with Kia Motors America as its first luxury ambassador.... Read More »

 

Ex-Fiat exec Soave named to marketing post at Federal-Mogul Motorparts

2:22 pm U.S. ET | Oct. 16, 2014
Laura Soave, the ex-Fiat brand chief in the United States who left after the flawed launch of the Fiat 500, has been named chief marketing and communication officer of Federal-Mogul Motorparts.... Read More »

 

Jay Leno signs deal to host new car series for CNBC

11:25 am U.S. ET | Oct. 15, 2014
Comedian Jay Leno, who was the host of NBC's "Tonight Show" for more than 20 years, will return to television next year to host a new series about cars, the cable network CNBC said today.... Read More »

 

 
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Special Report
Track, tech events draw crowds to Hoffman stores

Track, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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