Advertising

Cars get 'Game of Thrones' treatment

12:01 am U.S. ET | May 8, 2017

Fans of HBO's megahit "Game of Thrones" now can see what their favorite characters might drive -- if cars existed in the show's universe, that is.... Read More »

YOUTUBE OR NOTHING?

Virtual monopoly gives YouTube giant sway over marketing strategies

12:01 am U.S. ET | May 8, 2017

YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.... Read More »

Brands' keyword strategy: Stay in your lane

12:01 am U.S. ET | May 8, 2017

Automakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing.... Read More »

MARKETING Q&A: CHEVY'S PAUL EDWARDS

Why Chevy's 'Real People' ads are still running

12:01 am U.S. ET | May 6, 2017

Chevrolet's “Real People, Not Actors” campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing.... Read More »

Karma airs first TV commercial for Revero plug-in hybrid

10:11 am U.S. ET | May 4, 2017

Karma Automotive aired its first TV commercial on Sunday, ahead of the start of deliveries of the Chinese-owned automaker's $130,000 Revero car this month.... Read More »

Musk employs 'anti-selling' marketing plan for Model 3

10:35 am U.S. ET | May 4, 2017

An unlikely naysayer has emerged as Tesla prepares to market the all-important Model 3 sedan to consumers: Elon Musk himself.... Read More »

Mini USA appoints new heads of sales and marketing

12:01 am U.S. ET | May 3, 2017

Mini USA, amid a decline in demand, recalled veteran executive Tom Salkowsky from Germany to steer sales operations and named Patrick McKenna to lead marketing.... Read More »

VIDEO: First Shift: April U.S. sales winners, losers

8:30 am U.S. ET | May 3, 2017

April U.S. sales winners, losers; Chevy sticking with 'Real People' ads, exec says; VW profit up 40%; Uber to face judge; Rival alleges CDK-Reynolds duopoly; Mini personnel moves.... Read More »

Ford EcoSport makes cameo appearance in new 'Guardians of the Galaxy' movie

5:16 pm U.S. ET | May 2, 2017

The Ford EcoSport subcompact crossover won't be in dealerships until early 2018, but it will be in theaters starting Friday.... Read More »

VW launches family-oriented marketing for bigger U.S. vehicles

10:53 am U.S. ET | May 1, 2017

VW, known for ad campaigns such as "Think Small," is now thinking bigger as it seeks to lure buyers into an expanded lineup of roomier vehicles, including the new Atlas.... Read More »

Changes online to help AN continue quality journalism

12:01 am U.S. ET | May 1, 2017

Automotive News is progressively rolling out an updated “metered” approach to online readership.... Read More »

Mazda wants new CMO to lead upscale climb

12:01 am U.S. ET | April 30, 2017

Mazda's new US marketing chief, Dino Bernacchi, joins the brand at a precarious time, as it attempts to move from its youthful “Zoom Zoom” image into a higher tier.... Read More »

DOG EAT DOG

'Car Dogs' have their day on screen

12:01 am U.S. ET | April 29, 2017

A new feature film about a day in the life of a car dealership resonated with some store employees who could identify with the long hours, the hypercompetitive atmosphere and the sense of camaraderie among stressed-out salespeople.... Read More »

Tesla must complete brake fix to regain top safety rating, Consumer Reports says

11:11 pm U.S. ET | April 28, 2017

Tesla needs to complete fixing its Model S sedan emergency braking system to regain Consumer Reports' top safety rating. The magazine said a recent update of the technology was not enough.... Read More »

VIDEO: First Shift: GM Q1 profit jumps 34%

12:01 am U.S. ET | April 28, 2017

GM profit up 34%; Honda, Mazda, Volvo earnings; Uber demotes self-driving exec; Apple car seen?; Hyundai Kona peek; Facebook CEO helps make F-150; Toyota gets advertising honor.... Read More »

Tesla dinged by Consumer Reports for not implementing safety feature

6:00 am U.S. ET | April 26, 2017

Tesla vehicles have dropped in Consumer Reports' ratings because the automaker failed to implement a safety feature that was expected to come standard.... Read More »

VIDEO: First Shift: Consumer Reports cuts Tesla ratings

8:15 am U.S. ET | April 26, 2017

Consumer Reports cuts Tesla ratings over missing safety feature; Uber steps up flying-car efforts; Hyundai earnings fall, Daimler raises outlook; Why Cadillac delayed Super Cruise.... Read More »

O'Reilly dump gets customer feedback

12:01 am U.S. ET | April 24, 2017

Just 10 days after advertisers -- led by prominent automakers -- began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the network.... Read More »

Mazda names chief marketing officer for U.S.

2:22 pm U.S. ET | April 21, 2017

Mazda North American Operations appointed Dino Bernacchi to its newly created chief marketing officer position for U.S. operations.... Read More »

NEWS ANALYSIS

YouTube's 'wrong call' gives dealers reality check

12:01 am U.S. ET | April 17, 2017

A 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation.... Read More »

Acura's split-screen personality has purpose

12:01 am U.S. ET | April 17, 2017

Acura's new ad campaign, called “What a Ride,” has a practical goal: The visuals are shot vertically so they are easily transferable to mobile ad platforms.... Read More »

Porsche uses 'soft sell' approach to win sales

April 16, 2017 06:01 CET

Porsche is expanding its global dealership network with a showroom format that abandons normal markers of corporate identity for a "soft sell" approach. The first store has just opened in Germany, with others to follow in China, the U.S. and the Middle East.... Read More »

JAMIE LaREAU

BLOG: What auto dealers can learn from United Airlines

4:27 pm U.S. ET | April 12, 2017

Car dealers, take note: The world is a stage, and reputations are destroyed (or gained) with the tap of a cellphone's record button.... Read More »

How Acura built its new TV campaign for mobile

3:27 pm U.S. ET | April 12, 2017

In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots.... Read More »

GM's 'Unbranded' ad for Chevy Malibu wins new Nielsen award

8:15 am U.S. ET | April 12, 2017

Chevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show.... Read More »

 
Lotus can thrive under Geely

Nick Gibbs
5:47 am U.S. ET | May 24 2017

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Geely's decision to take a majority stake in Lotus is great news for the unprofitable UK sports-car maker because the Chinese company has had great success in reviving... ...
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How Renault plans to keep the Captur ahead of rivals

Peter Sigal
12:01 am U.S. ET | May 19 2017

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Renault hopes to keep the Captur as Europe's top-selling subcompact SUV by giving it an upgraded int ...
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After attracting top suppliers, Macedonia eyes bigger prize

Douglas A. Bolduc
12:01 am U.S. ET | May 10 2017

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Macedonia has spent the last decade establishing itself as open for business to global automotive suppliers such as Delphi, Adient and Lear, but is it ready to become home to. ...
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Why VW brand's plunging revenue is good news

Christiaan Hetzner
7:14 am U.S. ET | May 3 2017

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One aspect of VW Group's first-quarter report is the plunge in revenue at its core brand. ...
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VW has no compelling reason to sell Ducati


4:33 am U.S. ET | May 2 2017

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Volkswagen's 747-million-euro acquisition of Ducati might not have been based on any industrial logi ...
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China's bigger families are good news for minivan sales

Luca Ciferri
12:01 am U.S. ET | April 28 2017

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China's scrapping of its one-child per family policy has created an unexpected increase in minivan s ...
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Volvo exec says risk factor for XC60 exceeds XC90

Douglas A. Bolduc
5:09 am U.S. ET | April 27 2017

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Volvo's r&d boss says the new XC60 is even more of a high-risk model than the second-generation XC90 ...
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Germany's auto industry welcomes prospect of Macron presidency in France

Christiaan Hetzner
8:34 am U.S. ET | April 24 2017

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Sunday's election outcome in France, in which a moderate Europhile investment banker won the first r ...
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China lands Chevy Volt in a Buick wrapper

Jay Ramey
8:14 am U.S. ET | April 20 2017 UPDATED: 4/20/17 2:27 pm ET - adds details

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Buick offers far more models in China than it does in the U.S. ...
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Tavares' tall task for PSA and Opel: brand management

Luca Ciferri
12:01 am U.S. ET | April 7 2017

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The buzz at last month's Geneva auto show was what would PSA CEO Carlos Tavares do to streamline his enlarged stable of brands, given that Citroen, Peugeot and new addition... ...
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Newsletters & Alerts
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European sales fall 7% on VW, British slump
Passenger car registrations fell 7 percent in Europe in April on fewer selling days and a big slump ...
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VW, Kia, Renault benefit as Russia sales rise 7%
New-car sales in Russia rose 7 percent last month as the market's rebound gathered momentum after fo ...
 Read More ›
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Spanish sales rise on Easter tourism boost
New-car registrations in Spain rose 1.1 percent in April, boosted by holiday rental sales. VW's Seat ...
 Read More ›
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Premium brands gain ground as UK sales plunge 20%
UK new-car registrations slumped 20 percent in April, the biggest year-on-year drop for over six yea ...
 Read More ›
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German sales fall 8% as diesel share declines
German new-car registrations fell 8 percent in April as buyers turned away from diesel cars and fewe ...
 Read More ›
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Renault, Skoda and Citroen among winners as Italy sales fall 5%
New-car registrations in Italy fell 4.6 percent last month with most major automakers losing volume ...
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Renault, PSA suffer as French sales decline 6%
French registrations fell 6 percent in April on two fewer selling days. ...
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FCA, Ford and Renault gain share as European sales rise 11%
European sales rose 11 percent in March as automakers took advantage of a solid economy and more sel ...
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VW brand sales rose 2.5% in March but are down for first quarter
Volkswagen brand's global sales rose 2.5 percent in March but slid 1. ...
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Lada, Kia and Renault see big gains as Russia sales rise nearly 10%
New-car sales in Russia rose 9.4 percent last month as the market's rebound begins to gain momentum. ...
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Europe's compact minivan sales forecast to see steady decline
Europe's compact minivan segment is forecast to continually decline until 2020 because of rising dem ...
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Europe's small SUV sales forecast to top 2 million next year
Europe's small SUV/crossover segment is forecast to continue its rapid growth as models from latecom ...
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New mild hybrid tech will shake up green car sales
Mild hybrid cars with cheaper and less complex technology than plug-in and full hybrids will reduce ...
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SUV sales rise to 25% of European market
SUVs and crossovers accounted for a quarter of all European passenger vehicle sales last year as mod ...
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VW Golf, other volume compacts lose share to premium rivals, SUVs
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A ...
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Europe's large premium SUV segment heads for record year
Europe's large premium SUV segment is on track for a record year, helped by rising sales of models s ...
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Audi, Mercedes push key segment toward milestone
Audi, BMW and Mercedes-Benz are largely responsible for the growing success of the compact premium s ...
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Toyota hires key U.S. marketing exec from VW
Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integ ...
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VW brand recruits Hyundai's Sengpiehl as global marketing chief
Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its co ...
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BMW adds 2 execs to North American leadership
BMW's new North America chief has appointed two lieutenants to help him as he works to revive the au ...
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VW names U.S. compliance officer after diesel scandal
Volkswagen's U.S. unit named a KPMG director, Stephanie Davis, as its chief compliance officer after the automaker was sentenced in April in its diesel-emissions scandal. ...
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Continental names new head of China operations
Continental appointed Enno Tang, who runs the German supplier's chassis and safety business in China ...
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BMW i subbrand exec to join energy group Innogy
German energy group Innogy has recruited Stefan von Dobschuetz, a key executive from BMW Group's i s ...
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Mini USA appoints new heads of sales and marketing
Mini USA has appointed new heads of both sales and marketing. ...
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VW names new communications, logistics chiefs for North America
Volkswagen Group of America has promoted two executives to top positions running the company's commu ...
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Ex-Ferrari exec Lanzone hired by autonomous car start-up Zoox
Autonomous vehicle startup Zoox said Corrado Lanzone, former operations director of Ferrari's racing division, has joined the company as its vice president of manufacturing... ...
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Former GM chief Wagoner joins ChargePoint board
Former GM chief Rick Wagoner, who introduced the Chevrolet Volt plug-in hybrid during his last year ...
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Softer Land Rover Discovery keeps its go-anywhere skills
Land Rover is determined to demonstrate that even though the fifth generation of the Discovery has b ...
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Honda counts on new Civic for boost in Europe
Honda's latest Civic benefited from the largest development program for a single model in the compan ...
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Mercedes makes E-class coupe more practical
Mercedes is repositioning its E-class coupe to offer more room and more functionality, promoting the ...
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Kia gives Rio better tech to challenge European rivals
Kia has added driver assistance systems not typical in small cars as well as upgraded connectivity i ...
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Mini maxes out with Countryman
The Mini Countryman has grown to become the BMW subsidiary's biggest model to date and now competes ...
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Nissan plots Micra's return to Europe's top 10
Nissan wants to re-establish the Micra subcompact as one of the 10 top-sellers in Europe's biggest a ...
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Hyundai gives i30 a tech boost
The Hyundai i30's success has been important in boosting the brand's European growth in the past 10 ...
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Toyota gets quirky with C-HR to 'turn heads'
Toyota is a latecomer to Europe's crossover segment with the new C-HR. ...
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Better-connected 5 series gets tech from BMW flagship
BMW has made its 5 series lighter, more economical and fully connected with advanced technology firs ...
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Smart improves ForTwo, ForFour EV variants with Renault tech
Smart has improved its EV technology for the battery-powered versions of its ForTwo and ForFour with ...
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Suppliers to the new Renault Megane
Assembly of the fourth-generation Renault Megane began in November 2015 at the French automaker's fa ...
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Suppliers to the new Infiniti Q30
Assembly of the all-new Infiniti Q30 began on Daimler's MFA platform in December 2015 at the Nissan' ...
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Suppliers to the new Mercedes C-class Coupe
Assembly of the second-generation Mercedes-Benz C-class Coupe began in Bremen, Germany, in October 2 ...
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Suppliers to the new Opel/Vauxhall Astra
Assembly of the latest Opel/Vauxhall Astra began in Gliwice, Poland, in August 2015 and then in Elle ...
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