Advertising

ROCKIN' TIMES SQUARE

Toyota's climbable billboard creates buzz for RAV4 Hybrid

12:01 am U.S. ET | April 11, 2016

When Toyota Motor Sales U.S.A. and ad agency Saatchi & Saatchi were dreaming up an outdoor ad campaign to introduce the RAV4 Hybrid to the world, they were determined to take some risks.... Read More »

FCA shuffles Dart lineup, aims for higher sales

12:57 pm U.S. ET | April 11, 2016

Fiat Chrysler is giving the slumping Dodge Dart a midyear tuneup by dropping two models, shuffling content and adjusting prices.... Read More »

Prius C to replace VW Beetle for Best Buy's Geek Squad

4:06 pm U.S. ET | April 11, 2016

Geek Squad is ditching its signature Volkswagen Beetle “Geekmobiles” for the 2016 Toyota Prius C. Geek Squad, Best Buy's tech support unit, said today it will update its fleet with more than 1,000 Prius C hybrids, each branded with a redesigned logo.... Read More »

JLR launches tech venture to test car sharing

6:45 am U.S. ET | April 11, 2016

Jaguar Land Rover launched a technology business today that aims to create apps for services such as car sharing, the latest automaker to explore ways of tapping demand for cheaper and greener ways of making short journeys.... Read More »

Audi to focus on dealer profitability and an increased marketing spend

12:01 am U.S. ET | April 11, 2016

Audi of America aims to boost sales and dealer profits and plans a major marketing boost to support key model launches in 2016.... Read More »

Mini is pushing its brand awareness in new ways

12:01 am U.S. ET | April 11, 2016

Fine-tuning of Mini's marketing message was a key topic at the brand's make meeting.... Read More »

Kia sees an opening for Sedona

12:01 am U.S. ET | April 11, 2016

Kia executives pledged to ramp up marketing on the Sedona minivan, said Benny Yount, chairman of Kia's dealer council. The move comes as Fiat Chrysler Automobiles prepares to discontinue the long-standing Dodge Caravan and retire the Chrysler Town & Country to make way for the new Chrysler Pacifica.... Read More »

GABE NELSON

Stronger domain names can strengthen marketing

12:01 am U.S. ET | April 11, 2016

Back in the 1990s, in the early days of the Internet, car dealers could have been forgiven for failing to seize on the right domain name for a website. Twenty years later, dealers have a fresh opportunity.... Read More »

Chrysler enlists a deadpan comedian to pitch Pacifica to new audience

12:01 am U.S. ET | April 9, 2016

Chrysler is turning to a comedian, but more importantly, a dad, to pitch the 2017 Pacifica.... Read More »

LotLinx names digital-marketing vet Boyd its chief revenue officer

9:00 am U.S. ET | April 7, 2016

LotLinx has named digital marketing veteran Mark Boyd its vice chairman and chief revenue officer. Boyd burst into the automotive retailing scene in 1986 with price configuration technology from his company Chrome Data.... Read More »

VIDEO: First Shift: GM billboard keeps 'eyes' on rival cars

12:01 am U.S. ET | April 6, 2016

GM billboard keeps 'eyes' on rival cars; Paul Walker death case dismissed; EPA chief unsure U.S., VW will meet deadline; FCA's Argentina plans; Amazon, Microsoft in talks to join 'Here.'... Read More »

VIDEO: AutoNews Now: Ford to attack Prius from Mexico?

12:01 am U.S. ET | April 5, 2016

Ford to attack Prius from Mexico?, Plant slated to open in '18, UAW: 'Very troubling'; PSA's path back to U.S.; Public retailers dialing back buy-sells, experts say; Mini pulls ads.... Read More »

Mini pulls Abby Wambach ads after DUI arrest; she wasn't driving a Mini

11:08 am U.S. ET | April 4, 2016

Mini says it is pulling ad content featuring Abby Wambach and "re-evaluating" its relationship with the retired soccer star after she was arrested Sunday and charged with driving under the influence.... Read More »

See the VW and Audi 'Clean Diesel' spots in FTC's crosshairs

7:08 am U.S. ET | April 4, 2016

Advertising became a major part of VW's emissions-rigging scandal last month when the Federal Trade Commission alleged in a federal complaint that the automaker deceived consumers with ads that promoted "clean diesel" VWs and Audis.... Read More »

Garagiola's 'Buy a car, get a check' pitch changed the game

12:01 am U.S. ET | April 4, 2016

Joe Garagiola's passing last month at age 90 was followed by numerous tributes to the baseball catcher turned broadcast funnyman. Largely overlooked, though, was Garagiola's incidental yet instrumental role in automotive history.... Read More »

Nissan counts on commercial vehicles

12:01 am U.S. ET | April 4, 2016

Fred Diaz, former sales and marketing chief for Nissan North America, is now tasked with cranking up Nissan's commercial vehicle sales in the U.S., Canada and Mexico - a key part of Nissan's goal of increasing market share.... Read More »

New Google tools link dealers, mobile shoppers

12:01 am U.S. ET | April 4, 2016

Google has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices.... Read More »

BEST PRACTICES

How 'data guru' refined sales-event strategy

12:01 am U.S. ET | April 4, 2016

Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks.... Read More »

'Clean diesel' ad campaign bites VW

12:01 am U.S. ET | April 4, 2016

The U.S. Federal Trade Commission filed a lawsuit against Volkswagen Group of America, alleging that the automaker falsely advertised its vehicles as environmentally friendly and caused "billions of dollars in injury" to consumers.... Read More »

Mitsubishi promises dealers a turbocharged future

4:30 pm U.S. ET | April 3, 2016

Mitsubishi, an early adopter of turbocharging in the 1980s and 1990s, is going back to boosted engines to aid its turnaround.... Read More »

The new showroom: Virtual reality

6:29 pm U.S. ET | April 2, 2016

With a wave of virtual-reality headsets hitting the market this year, retailers and car-shopping services are being urged to consider the gadgets as the entertainment and shopping medium of the future, because it delivers a more immersive experience than watching a video.... Read More »

Lincoln says it has 40,000 potential buyers for Continental

5:26 pm U.S. ET | April 2, 2016

Lincoln already has a list of 40,000 people who have expressed interest in buying the upcoming Continental, and brand executives on Saturday said they plan to start working with dealers soon to help turn those leads into reservations ahead of the sedan's arrival this fall.... Read More »

GABE NELSON

BLOG: Maybe it's time to think about Vegas.cars

2:18 pm U.S. ET | April 2, 2016

Back in the 1990s, in the early days of the Internet, car dealers could have been forgiven for failing to buy the right domain name for a website. No one could have predicted exactly how much time customers would soon be spending shopping for cars online.... Read More »

VIDEO: AutoNews Now: Restoring 'that feeling' to Acura

12:01 am U.S. ET | April 2, 2016

Restoring 'that feeling' to Acura; Make-meeting highlights: Airbag parts on way, Nissan revising spiffs, Audi ad-spending boost; Why margins still flat; NADA honors Crain.... Read More »

VIDEO: AutoNews Now: March U.S. sales winners, losers

7:45 am U.S. ET | April 2, 2016

March sales winners, losers; 'Root cause' of Mazda's drop; VW dealers try to avoid lawsuit; Off-lease flood forecast; N.Y.'s Kitty Van Bortel named Time Dealer of the Year.... Read More »

 
Lightweighting push puts pressure on leather

Nick Gibbs
12:01 am U.S. ET | April 29 2016

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Automakers' growing desire to cut weight from cars wherever they can is significantly boosting sales of an upmarket leather alternative, says the boss of the company that... ...
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VW's other headache: workers' demand for a 5% pay hike

Christiaan Hetzner
4:06 am U.S. ET | April 20 2016

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Volkswagen has enough money to cover the costs of its emissions-rigging scandal. ...
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VW's tone-deaf management


8:56 am U.S. ET | April 13 2016

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In view of Volkswagen's emissions-rigging scandal, it's amazingly tone-deaf and irresponsible that t ...
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Google and Apple can be good for industry, Renault-Nissan connectivity chief says

Bruce Gain
12:01 am U.S. ET | April 13 2016

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Are Google and Apple enablers or disruptors? A little of both, says Ogi Redzic, Renault-Nissan's head of connected vehicles and mobility services. ...
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Will the Mercedes pickup truck be called X class?

Jay Ramey
12:01 am U.S. ET | April 8 2016

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Mercedes will preview its upcoming pickup truck at the Paris auto show this autumn, according to a m ...
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Bo Andersson shares lessons learned at Lada

Nick Gibbs
12:01 am U.S. ET | April 7 2016

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Bo Andersson, the departing CEO of Lada maker AvtoVAZ, used his farewell email to say he was “ ...
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Is CNG the future? Yes, but…

Luca Ciferri
12:01 am U.S. ET | April 6 2016

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Rinaldo Rinolfi, one of the fathers of the common-rail diesel, and a true powertrain guru, is someon ...
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PSA demonstrates realistic way of measuring fuel economy

Nick Gibbs
12:01 am U.S. ET | April 2 2016

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PSA says it aims to win back trust from consumers in the wake of VW's emissions-cheating scandal by ...
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VW's Seat profit is actually a loss

Christiaan Hetzner
5:29 am U.S. ET | March 23 2016

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When is making a profit actually a loss? When you're the accountant at VW Group's underperforming Se ...
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Evoque convertible could challenge sporty German coupes

Nick Gibbs
12:01 am U.S. ET | March 22 2016

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Jaguar Land Rover finally has a model to compete with convertible versions of German premium coupes. ...
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Newsletters & Alerts
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European car sales rise 6% in March but VW brand dips
European new-car sales rose nearly 6 percent last month despite a fall in sales for Volkswagen's cor ...
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Russia's March car sales drop 10% as decline slows
New-car sales in Russia fell 10 percent in March, the smallest decline in 15 months, causing a leadi ...
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Western Europe car sales rise 5% in March
Western European car sales rose 5.2 percent in March on strong growth in the UK, France and Italy. F ...
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VW brand trails rivals as Europe sales rise 14% in February
European new-car sales rose 14 percent in February, but Volkswagen lost market share for the sixth m ...
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Nissan Qashqai, Audi Q3 lead continued sales surge for SUVs in Europe
Sales of SUVs and crossovers surged 22 percent in Europe last year, outpacing the overall market's 8 ...
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Western Europe car sales rose 14% in February
Western European car sales rose 14 percent in February as key regional markets reported double-digit ...
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European car sales rise 6% in January but VW share hit by diesel scandal
European car sales rose 6.3 percent last month, although Volkswagen, the region's No. ...
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Why French and Germans still believe in the compact minivan sector
Compact minivan sales remain valuable to French and German automakers even though more brands are qu ...
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Western European car sales rise 6% on Spain, Italy rebound
Western European car sales rose nearly 6 percent in January as the southern markets of Spain and Ita ...
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Jeep, Smart, Jaguar benefit most from Europe's forecast-beating 2015 sales
Jeep, Smart and Jaguar were the biggest winners last year in Europe, where overall vehicle sales ros ...
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BMW promotes Petter Witt to N.A. vice president of operations
BMW has rewarded a regional manager who “fully embraced” the automaker's efforts to create its Future Retail dealership standards. ...
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IAC promotes two execs to head N.A., Europe operations
International Automotive Components named Maurice Sessel and Kelli Carney to run its North American and European operations, respectively. ...
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Mini appoints new head of Americas
David Duncan, head of Mini of the Americas, will take on a new role as head of BMW Group's corporate and special sales. ...
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Renault names new finance chief as Thormann retires due to poor health
Renault finance director Dominique Thormann is retiring for health reasons. He will be succeeded by Clotilde Delbos, currently a senior vice president at the automaker. ...
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Renault picks company veteran to head Dacia
Renault named veteran executive Yves Caracatzanis as head of its Dacia low-cost brand in Romania. ...
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PSA promotes Italy chief to run Changan JV in China
PSA/Peugeot-Citroen named veteran manager Olivier Mornet as president of its Chongqing Changan Auto ...
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GM appoints veteran Brazilian executive as Europe engineering chief
GM named Brazilian national William Bertagni as head of its European vehicle engineering unit. Berta ...
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New Lamborghini CEO is ex-Ferrari F1 team boss Domenicali
Lamborghini named Stefano Domenicali, a former head of Ferrari's Formula One team, as its new CEO. ...
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Honda names new Europe and North America chiefs
Honda named new chiefs for the company's operations in Europe and North America. ...
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Toyota counts on big boost from greener, zippier Prius
Toyota expects to solidify its position as the region's leader in hybrid sales with the new Prius, w ...
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High-tech E class pushes Mercedes ahead of rivals
Mercedes-Benz makes a big leap toward self-driving cars with the new E class, which debuts a hands-f ...
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Kia renews Sportage but drops the price
Kia has reduced the price of its new Sportage in the key German market even though the SUV is roomie ...
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Audi focuses on battery to make Q7 e-tron stand out from plug-in rivals
Audi expects its Q7 e-tron plug-in hybrid to stand out from a fast-growing list of competitors that ...
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Subaru wants Levorg to help brand forget losing Legacy
Subaru expects its new Levorg station wagon to have success in Europe that eluded the vehicle it rep ...
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SsangYong adds diesel, awd to Tivoli SUV
SsangYong hopes the addition of a diesel engine will boost sales of its Tivoli in Europe's booming s ...
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Range Rover Evoque convertible is not a 'niche too far'
Land Rover says its Range Rover Evoque created a new niche for sporty premium compact SUVs when the ...
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Hyundai Tucson gets big boost from Europe's SUV boom
Hyundai expects the Tucson to change perceptions of the brand in Europe, thanks to its bolder design ...
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Product launches follow a faster cadence
New model launches are getting faster, more frequent and less certain. They also might be a lot fart ...
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Opel boosts connectivity offer in new Karl
Opel's new entry-level model, the Karl, is the brand's cheapest car but it now offers advanced conne ...
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Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
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Suppliers to the new Ford S-Max
Assembly of the second-generation Ford S-Max began in May 2015 at Ford's factory in Valencia, Spain. ...
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Suppliers to the new Mercedes GLC
Production of the first-generation Mercedes-Benz GLC began in June 2015 at parent Daimler's factory ...
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Suppliers to the new Jaguar XF
Assembly of the second-generation Jaguar XF began in June 2015 at Jaguar Land Rover's factory in Cas ...
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Suppliers to the new Audi Q7
Assembly of the second-generation Audi Q7 began in February 2015 at the German automaker's factory i ...
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