Advertising

VIDEO: First Shift: Mitsubishi closing in on compensation plan?

12:01 am U.S. ET | May 10, 2016

Mitsubishi closing in on compensation plan?; Chevy's 'small' website targets younger crowd; Mexico exports drop in April; GM production resumes; VW factory in China; Marvel movies aid Audi.... Read More »

Q&A: TIM MAHONEY, CHEVROLET

Chevy marketing rides on 'Real People' power

12:01 am U.S. ET | May 9, 2016

Chevrolet hired Tim Mahoney three years ago to help revitalize the image of the brand, which was still licking its wounds from General Motors' 2009 bankruptcy. Since then, he has overseen the global rollout of Chevy's "Find New Roads" marketing theme, which he says is the brand's first cohesive marketing effort in decades.... Read More »

Chevy launches small-car website to connect with young buyers

4:50 pm U.S. ET | May 9, 2016

ChevySmallCars.com, a “lifestyle-oriented” website dedicated to the Spark minicar, Sonic subcompact car and Trax subcompact crossover, is aimed at younger car buyers, who are more likely to buy the vehicles than other groups.... Read More »

Pat Frend, East region president, Razorfish

Digital agency Razorfish sees experience trumping message

12:01 am U.S. ET | May 9, 2016

In a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger audiences.... Read More »

BRAND'S BEST FRIEND

Subaru ad agency's pet project

12:01 am U.S. ET | May 9, 2016

The brainstorm to fill a 30-second advertising slot led to a marketing turning point for Subaru, kicking off an enduring, endearing TV campaign that has helped cement the brand's powerful connection with dog lovers.... Read More »

Longevity and love: Makings of a dog's 'Dream Weekend'

12:01 am U.S. ET | May 8, 2016

The story behind the birth of an iconic Subaru ad that won over country star Willie Nelson.... Read More »

Dodge commandeers Bondurant track

12:01 am U.S. ET | May 7, 2016

FCA made a sponsorship offer that the Bondurant Racing School couldn't ignore, and now the Camaros and Corvettes that sped through Bondurant for 13 years have given way to SRTs, Hellcats and Vipers.... Read More »

VIDEO: AutoNews Now: Self-driving: More needed than wanted?

12:01 am U.S. ET | May 6, 2016

Self-driving: More needed than wanted?; Marchionne on FCA-Google deal; Hyundai ramps up Elantra incentives; Horses, Rams, and the Run for the Roses.... Read More »

Team Detroit, Ford's ad agency, rebranded as GTB

11:38 am U.S. ET | May 6, 2016

Team Detroit, the Dearborn, Mich., firm that handles Ford Motor Co.'s advertising, has a new name: GTB.... Read More »

R8-ed MOVIES

Audi's Marvel tie-in helped propel the brand

10:07 am U.S. ET | May 5, 2016

The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.... Read More »

PSA's marketing revamp will be headed by Renault veteran

May 4, 2016 06:01 CET

PSA Group's new head of sales and marketing, Stephen Norman, will lead an overhaul of the automaker's commercial operations to improve synergies between its Peugeot, Citroen and DS brands.... Read More »

VIDEO: First Shift: April U.S. sales winners, losers

12:01 am U.S. ET | May 4, 2016

April U.S. sales winners, losers; Takata recall to widen?; Volvo swings to a profit; Ford's portable wind tunnel; Nissan shifting marketing focus toward safety.... Read More »

Acura launches ad campaign for 30th anniversary

1:44 pm U.S. ET | May 2, 2016

Instead of cake and candles, Acura is running a new ad campaign for the brand's 30th anniversary.... Read More »

Nissan takes new ad path after U.S. exec ripped agencies

10:10 am U.S. ET | May 2, 2016

Nissan is making a new safety pitch in U.S. ads breaking this week as part of a larger marketing overhaul that will take full effect in June.... Read More »

VIDEO: AutoNews Now: AutoNation, TrueCar to try again

12:01 am U.S. ET | April 29, 2016

AutoNation, TrueCar give it another try; No price pressure from VW, Conti says; Acura marks 30 years; Gender gap persists; Cars shed leather to lose weight.... Read More »

Gen Y more likely than older drivers to trust self-driving tech, study finds

1:00 pm U.S. ET | April 28, 2016

More than half of those born after 1976 say they trust autonomous tech, compared with 41 percent in Generation X, 23 percent of baby boomers and 18 percent of the pre-boomer generation, J.D. Power's annual U.S. Tech Choice Study found.... Read More »

China's GAC looks to Fiat Chrysler to help enter U.S.

9:44 am U.S. ET | April 28, 2016

China's Guangzhou Automobile Group, whose partnership with Fiat Chrysler Automobiles enables the Italian-American automaker to manufacture in China, wants Fiat Chrysler to return the favor by helping it launch U.S. sales.... Read More »

VIDEO: First Shift: Ford posts record Q1 profit

12:01 am U.S. ET | April 28, 2016

F-150 helps push Ford to record Q1 profit; Fields: 'Absolutely terrific start'; Mitsubishi: No test-data problems in newer U.S. models; VW's growth outlook; JLR phone-finder app; Hyundai NFL promo.... Read More »

VIDEO: First Shift: Mitsu misconduct goes back 25 yrs

12:01 am U.S. ET | April 26, 2016

25 years of Mitsu misconduct; Ford, Volvo, Google, Uber, Lyft in self-driving push; Earnings up at FCA, down at Hyundai; VW outsells Toyota; Honda Clarity's aerodynamic design.... Read More »

Q&A: JIM NGUYEN, GENERAL MANAGER, ALG

ALG chief: Millennials will drive strong leasing

12:01 am U.S. ET | April 25, 2016

Millennials are paying off their student loans and moving out of their parents' basements. That cohort's emphasis on affordability will continue to drive lease growth, Jim Nguyen, the new head of ALG, predicts in this Q&A.... Read More »

Teasing Tesla: No waiting on a Nissan Leaf

12:01 am U.S. ET | April 25, 2016

Nissan couldn't resist taking a swipe at Tesla last weekend, reminding consumers in nationwide advertising that it has been mass-producing the all-electric Leaf since 2010.... Read More »

Chevrolet remembers Prince with full-page ads

11:14 am U.S. ET | April 22, 2016

When legendary musician Prince died on Thursday, Chevrolet tweeted out a picture of a red, 1963 Corvette -- a nod to his hit 1982 song “Little Red Corvette.” Chevrolet also ran full page ads in Friday newspapers across the country, including The New York Times, The Detroit News and The Star Tribune. Here's a roundup of reaction from social media.... Read More »

VIDEO: First Shift: Nissan ad pokes fun at Tesla

12:01 am U.S. ET | April 22, 2016

Nissan ad pokes fun at Tesla; AutoNation profit falls; Daimler diesel probe; U.S. seeks Mitsu info; Honda's reinvented assembly line; Green-car disloyalty?; Chevy salutes Prince.... Read More »

Nissan ads take a poke at upstart Tesla

7:00 am U.S. ET | April 22, 2016

Tesla Motors has been crowing about the nearly 400,000 "reservations" it has received for its electric Model 3 sedan. Nissan has now turned those reservations into fodder for its own advertising for the electric Nissan Leaf.... Read More »

VIDEO: AutoNews Now: Options for VW diesel owners

12:01 am U.S. ET | April 21, 2016

VW deal: Buybacks, fixes among options; 'substantial compensation,' remediation fund planned; Study: Uber tops business car rentals; GM on mend in Europe; Mitsubishi raid; BMW supermodel shell game.... Read More »

 
Why Mercedes is overtaking German rivals in China


12:01 am U.S. ET | May 27 2016

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Mercedes which used to be far behind Audi and BMW in China's luxury market, is rapidly closing the g ...
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McLaren goes to new heights with the 570GT

Douglas A. Bolduc
2:45 am U.S. ET | May 26 2016 UPDATED: May 26 15:45 CET -- adds photos

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McLaren went to new heights for the media launch of its latest model. ...
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Germany deserves rebuff from Italy and Fiat

Christiaan Hetzner
10:20 am U.S. ET | May 25 2016

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No European government looks good when it comes to auto industry oversight, but Germany appears to b ...
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Entrusting my life to Audi's self-driving car

Christiaan Hetzner
7:44 am U.S. ET | May 18 2016

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Having entrusted my life to quite a few frightening and potentially defective roller coasters in my ...
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VW pays out high rewards for failure

Christiaan Hetzner
6:15 am U.S. ET | May 17 2016

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UK hedge fund TCI says VW Group's top management together will have been paid about 400 million euro ...
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Risk rises for in-car buttons as gestures take control

Douglas A. Bolduc
12:01 am U.S. ET | May 15 2016

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The future of in-car switches and buttons looks uncertain as Continental has developed a solution th ...
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In Paris, a feast of urban mobility options

Bradford Wernle
12:01 am U.S. ET | May 13 2016

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If you want to see how a future city without cars is beginning to take shape, take a quick trip to P ...
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VW is wrong to seek to clear its leadership over its diesel scandal


4:41 am U.S. ET | May 12 2016

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Volkswagen's plan to ask shareholders at its annual meeting to ratify the actions of its management ...
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Radio's surprising role in race to reduce CO2

Douglas A. Bolduc
7:39 am U.S. ET | May 12 2016

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Audi disagrees with radio broadcasters in Europe that FM, digital and internet audio services need to be offered side by side in future cars because the move would hamper... ...
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Audi could be mulling a Maybach rival

Jay Ramey
12:01 am U.S. ET | May 11 2016

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Audi is thinking about taking on Mercedes-Benz at the very top of the luxury market by fielding a mo ...
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Newsletters & Alerts
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VW Group sales flat as Audi, Skoda growth eclipsed by core brand's decline
VW Group sales were flat last month as growth at Audi and Skoda failed to offset a decline in delive ...
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European car sales rise 9% in April; VW brand back to growth
European new-car sales rose 9 percent in April with nearly all automakers recording sales increases ...
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Russia car sales fall to 10-year low
New-car sales in Russia fell 8. ...
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Western Europe car sales increase 8% in April
Western European car registrations increased 8 percent in April as demand rose last month in Germany ...
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UK car sales rise 2% in April
UK new-car registrations rose 2 percent last month even as sales of the market's three best-selling ...
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German car sales rose 8% in April, adding to France, Italy, Spain gains
German new-car registrations rose 8 percent in April, joining robust growth in France, Italy and Spa ...
 Read More ›
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French car sales rise nearly 7% in April
French new-car sales rose nearly 7 percent in April, boosted by strong gains at foreign automakers i ...
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European car sales rise 6% in March but VW brand dips
European new-car sales rose nearly 6 percent last month despite a fall in sales for Volkswagen's cor ...
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Russia's March car sales drop 10% as decline slows
New-car sales in Russia fell 10 percent in March, the smallest decline in 15 months, causing a leadi ...
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Western Europe car sales rise 5% in March
Western European car sales rose 5.2 percent in March on strong growth in the UK, France and Italy. F ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Alfa and Maserati get new chief
Reid Bigland replaces Harald Wester as head of Alfa Romeo and Maserati. Bigland will also continue a ...
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Cadillac Europe's chief to lead the brand in China
Andreas Schaaf, Cadillac's European chief, has been appointed the brand's vice president for China, ...
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Tesla taps Audi exec to oversee manufacturing
Tesla hired Audi executive Peter Hochholdinger as vice president of vehicle production. ...
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Qatar will nominate former IT minister to VW board
Volkswagen investor Qatar will nominate former IT minister Hessa Al-Jaber to represent the emirate o ...
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Nissan adds a sustainability chief
Nissan appointed its first chief sustainability officer, charged with leading the company on such issues as resource conservation, vehicle safety, quality and fuel efficiency. ...
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PSA's marketing revamp will be headed by Renault veteran
PSA Group's new head of sales and marketing, Stephen Norman, will lead an overhaul of the automaker' ...
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Porsche development chief Hatz to leave company
Porsche said its development chief, Wolfgang Hatz, has left the company amid parent VW Group's emiss ...
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BMW promotes Petter Witt to N.A. vice president of operations
BMW has rewarded a regional manager who “fully embraced” the automaker's efforts to create its Future Retail dealership standards. ...
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Audi SQ7's electric compressor banishes turbo lag
Audi's SQ7 is the world's first production vehicle equipped with an electric powered compressor, whi ...
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F-Pace set to become Jaguar's top-seller
Jaguar expects the F-Pace to become the brand's best-selling model to date after record advance sale ...
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Porsche turbocharges new Boxster
Porsche is repositioning its latest Boxster with a new name, a higher price tag, and a new four-cyli ...
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Toyota counts on big boost from greener, zippier Prius
Toyota expects to solidify its position as the region's leader in hybrid sales with the new Prius, w ...
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High-tech E class pushes Mercedes ahead of rivals
Mercedes-Benz makes a big leap toward self-driving cars with the new E class, which debuts a hands-f ...
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Kia renews Sportage but drops the price
Kia has reduced the price of its new Sportage in the key German market even though the SUV is roomie ...
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Audi focuses on battery to make Q7 e-tron stand out from plug-in rivals
Audi expects its Q7 e-tron plug-in hybrid to stand out from a fast-growing list of competitors that ...
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Subaru wants Levorg to help brand forget losing Legacy
Subaru expects its new Levorg station wagon to have success in Europe that eluded the vehicle it rep ...
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SsangYong adds diesel, awd to Tivoli SUV
SsangYong hopes the addition of a diesel engine will boost sales of its Tivoli in Europe's booming s ...
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Range Rover Evoque convertible is not a 'niche too far'
Land Rover says its Range Rover Evoque created a new niche for sporty premium compact SUVs when the ...
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Suppliers to the new Alfa Romeo Giulia
Assembly of the all-new Alfa Romeo Giulia began in March at parent Fiat Chrysler Automobile’s ...
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Suppliers to the new Audi A4
Assembly of the fifth-generation Audi A4 began in July 2015 at Audi's factory in Ingolstadt, Germany ...
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Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
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Suppliers to the new Ford S-Max
Assembly of the second-generation Ford S-Max began in May 2015 at Ford's factory in Valencia, Spain. ...
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Suppliers to the new Mercedes GLC
Production of the first-generation Mercedes-Benz GLC began in June 2015 at parent Daimler's factory ...
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Suppliers to the new Jaguar XF
Assembly of the second-generation Jaguar XF began in June 2015 at Jaguar Land Rover's factory in Cas ...
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