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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Hyundai, Volvo, Mercedes take steps toward Internet car sales

May 14, 2015 06:01 CET

Hyundai, Volvo and Mercedes are experimenting more boldly with online sales, but they are careful to avoid straining their relations with dealers as they create and deploy tools that make it possible for the bulk of the transaction to take place online.... Read More »

Auto marketers focus on diversity, sports

10:40 am U.S. ET | May 13, 2015

What’s on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity. That’s according to a quartet of executives who took to the stage Tuesday afternoon here at the Westin Bonaventure hotel as part of Automotive News’ annual L.A. Marketing Seminar.... Read More »

Buick targets affluent viewers of 'black-ish,' 'Knife Fight'

12:01 am U.S. ET | May 11, 2015

GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand.... Read More »

VINCE BOND JR.

BLOG: The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11, 2015

The Hellcat was never meant to be a tame kitty.
... Read More »

JOE HINRICHS, FORD PRESIDENT OF THE AMERICAS

Ford sweated details to improve launches

12:01 am U.S. ET | May 11, 2015

When Ford began building the aluminum-bodied version of its most profitable vehicle last year, the automaker set out to avoid the glitches that had hobbled other launches. As production of the redesigned F-150 pickup nears full speed again, Ford has done just that, Joe Hinrichs says.... Read More »

Mustang's mettle tested on the autobahn

12:01 am U.S. ET | May 11, 2015

Ford last week began introducing the latest generation of the Mustang to European auto writers. The location: Germany. The first media to set foot in the iconic American sports coupe were jurors who vote for European Car of the Year.... Read More »

Vive la Ford: French army picks Rangers

12:01 am U.S. ET | May 11, 2015

The French Army is buying 1,000 Ford Rangers to begin replacing its aging fleet of Peugeot P4 jeeps, The New York Times reported last week.... Read More »

Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11, 2015

Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Label auto trim.... Read More »

Orlando dealership taps Hispanic chambers of commerce for email gold

12:01 am U.S. ET | May 11, 2015

Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information.... Read More »

Ads in Spanish can open dealerships' doors

12:01 am U.S. ET | May 11, 2015

With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors. With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors.... Read More »

Q&A: JUSTIN BRUN

E-commerce director: Run to mobile, away from herd

12:01 am U.S. ET | May 11, 2015

Justin Brun co-founder of Dynamic Beacon, a digital agency for auto dealerships, says many dealerships still lack satisfying experiences for shoppers who use smartphones. And many dealership websites aren't Google friendly.... Read More »

Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects.... Read More »

BMW expands event marketing after success in '14

12:01 am U.S. ET | May 11, 2015

BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer.... Read More »

Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on.... Read More »

Porsche takes it to the track in China

12:01 am U.S. ET | May 11, 2015

Porsche is building in China a small, one-mile race track for close to 25 million euros ($28 million). The track will allow Porsche owners to experience hard acceleration or feel the g-forces tug during a hard corner.... Read More »

SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves.... Read More »

Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting.... Read More »

REALITY CHECK

Cadillac dealers treading water until de Nysschen's vision materializes

12:01 am U.S. ET | May 10, 2015

Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future.... Read More »

Q&A WITH OLIVIER FRANCOIS

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9, 2015

Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition.... Read More »

Dealertrack, Autobytel digest acquisitions

1:12 pm U.S. ET | May 8, 2015

Dealertrack Technologies and Autobytel, vendors to auto dealers, are benefiting from the hot vehicle-sales market even if they are trying to absorb acquisitions made last year, the companies said in separate earnings announcements this week.... Read More »

Porsche's Atlanta center opens in June

11:30 am U.S. ET | May 7, 2015

Beginning in June, potential Porsche buyers can test drive the brand's cars and crossovers at the company's new $100 million US headquarters and customer experience center in Atlanta.... Read More »

Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday.... Read More »

Renault taps Hollywood star to promote new Espace

April 29, 2015 06:01 CET

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. The Espace launches the renewal of the automaker's upper range where the brand trails rivals such as Volkswagen, Ford and Opel.... Read More »

MIKE COLIAS

BLOG: Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

6:00 am U.S. ET | April 24, 2015

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers.... Read More »

Dealerships can gain an edge with Spanish-language marketing

2:10 pm U.S. ET | April 23, 2015

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla.... Read More »

 
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