Advertising

Seat launches competition to name midsize SUV

June 6, 2017 06:01 CET

VW Group's Spanish brand Seat is asking the public to help choose a name for its new midsize SUV.... Read More »

CarGurus' TV ads go national

12:01 am U.S. ET | June 5, 2017

Shopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities.... Read More »

Tesla's gallery on wheels

12:01 am U.S. ET | June 5, 2017

Tesla is touring North America with a “mobile design studio” housed in an Airstream trailer pulled by a Model X.... Read More »

BEST PRACTICES

Breaking bots' grip on digital ad traffic

12:01 am U.S. ET | May 29, 2017

When a dealership pays vendors to generate clicks on its advertising, every dollar spent on a click that came from a bot and not a human is a wasted dollar.... Read More »

Tesla's Model X missing out on America's voracious hunger for SUVs, crossovers

7:37 am U.S. ET | May 26, 2017

Tesla's Model S has been a hit and thousands pre-ordered the upcoming Model 3, but the Model X crossover hasn't met Elon Musk's expectations.... Read More »

Chevy extends marketing deal with Detroit Red Wings at new arena

10:06 am U.S. ET | May 25, 2017

Chevrolet extended its sponsorship contract with the NHL's Detroit Red Wings, becoming the official vehicle of Detroit's new Little Caesars Arena.... Read More »

Toyota hires VW marketing exec Shahani

4:37 pm U.S. ET | May 24, 2017

Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.... Read More »

Tesla gets partial credit from Consumer Reports for auto-braking update ​

7:28 am U.S. ET | May 24, 2017

Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs.... Read More »

VW brand recruits Hyundai's Sengpiehl as global marketing chief

May 24, 2017 12:08 CET

Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its core VW brand, a source familiar with the matter told Automotive News Europe.... Read More »

VW's soccer sponsorship under threat

May 22, 2017 14:12 CET

Volkswagen's expensively assembled soccer team, VfL Wolfsburg, faces relegation from Germany's Bundesliga for the first time in 20 years, a move that could lead the automaker to reduce sponsorship as it grapples with its emissions crisis.... Read More »

EV racing gains momentum

1:00 am U.S. ET | May 22, 2017

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.... Read More »

TEAM PLAN

Cox Automotive spreads its racing bets

12:01 am U.S. ET | May 22, 2017

Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.... Read More »

WINNING STRATEGY

Tasca family lives the 'win on Sunday' philosophy

12:01 am U.S. ET | May 22, 2017

The Tasca family of auto dealers claims its founder conceived the slogan "Win on Sunday, sell on Monday." It neatly sums up the business case for why dealers and automakers race.... Read More »

From tossed beer to popped champagne: Toyota's NASCAR journey

12:01 am U.S. ET | May 22, 2017

Ed Laukes, Toyota Division's marketing chief, was one of the few people in the stands wearing the brand's logo a decade ago at Toyota's first NASCAR race in Michigan.... Read More »

'WEEKEND WARRIORS'

LAcarGuy's racing videos strike a chord

12:01 am U.S. ET | May 20, 2017

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.... Read More »

Aston Martin lands Tom Brady for endorsement deal

2:00 pm U.S. ET | May 19, 2017

Aston Martin signed New England Patriots quarterback Tom Brady to a long-term endorsement deal in which the Super Bowl MVP will be the focal point of a marketing campaign.... Read More »

VIDEO: AutoNews Now: Four automakers settle airbag claims

2:15 pm U.S. ET | May 18, 2017

BMW, Mazda, Subaru, Toyota agree to settle Takata-defect claims; Cars gaining in horsepower, speed; Daimler goes into energy-storage business; Awarded-winning Volvo ad banned in U.K.... Read More »

Volvo cyclist safety ad banned in UK

May 18, 2017 12:44 CET

Volvo's "LifePaint" ad has been banned by the UK's Advertising Standards Authority regulatory body for being misleading and exaggerating the performance of the product, following a complaint from a member of the public.... Read More »

Honda Civic Type R on track in new campaign

4:10 pm U.S. ET | May 16, 2017

Prepping for the launch of the Civic Type R, Honda unveiled a new television spot emphasizing the car's racing roots.... Read More »

BMW gets fired up over ABC report

12:01 am U.S. ET | May 15, 2017

"Sensationalistic" is how BMW of North America is describing an ABC News report alleging a pattern of parked BMW vehicles spontaneously bursting into flames.... Read More »

ADS WITH HEART

Marketers call for less car, more heart

12:01 am U.S. ET | May 15, 2017

Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.... Read More »

Ford marketing exec leaves as board scrutinizes operations

4:47 pm U.S. ET | May 10, 2017

A top marketing executive at Ford, once identified as an Automotive News Rising Star, is leaving the company at a time when its U.S. market share is sliding.... Read More »

VIDEO: First Shift: Ford board said to raise heat on Fields

8:30 am U.S. ET | May 10, 2017

Ford board said to raise heat on Fields; 'Sense of crisis' as Toyota profit falls; Daimler drops U.S. diesel sales effort; Hyundai, Honda, Nissan tap emotional side of marketing.... Read More »

Nissan restructures U.S sales ranks for regional attack

6:30 pm U.S. ET | May 8, 2017

Nissan realigned its top U.S. sales management to channel more decision-making authority to eight geographic regions, and drive additional market share gains.... Read More »

Keeping on-hold callers holding on

1:08 pm U.S. ET | May 8, 2017

Instead of having on-hold callers listen to a single repetitious message or the sound of silence, a UK dealership has found a way to put the time to good use.... Read More »

 
Volvo's Ingenlath achieves rare feat

Douglas A. Bolduc
12:01 am U.S. ET | June 21 2017

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Volvo's Thomas Ingenlath is among a small number of designers who have been tapped to lead a brand. ...
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Chinese carmakers declare war on foreign rivals

Yang Jian
7:59 am U.S. ET | June 19 2017

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Until recently, Chinese automakers were widely considered to be cheap, low-quality marques that were ...
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Why VW will not sell Polo in the U.S.


10:36 am U.S. ET | June 16 2017

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VW sees no profit in adding the Polo subcompact to a U.S. lineup dominated by SUVs and sedans. ...
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China's EV market: Something for everybody

Yang Jian
12:01 am U.S. ET | June 16 2017

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VW and Daimler soon will have a strong presence in the mass market for EVs in China. ...
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How engine gurus cope with the EV's rise

Douglas A. Bolduc
12:01 am U.S. ET | June 15 2017

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Engine gurus at powertrain components provider BorgWarner have some interesting views on the rise of electric vehicles. ...
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Would you buy a car from Amazon?

Chris Bryant and Andrea Felsted
12:01 am U.S. ET | June 14 2017

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The automotive retail market is too big for Amazon to ignore. ...
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Data: Gold mine or land mine?

Luca Ciferri
12:01 am U.S. ET | June 4 2017

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Fully autonomous cars are coming and many automakers believe that these highly connected vehicles will offer lucrative returns from data that they hope to sell to tech... ...
 Read More ›

Geely, a winner in China, faces uphill battle establishing itself overseas

Yang Jian
4:01 am U.S. ET | June 2 2017

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Geely has emerged as the largest domestic carmaker in China this year, but despite its worldwide amb ...
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Piech isolated at family gathering

Christiaan Hetzner
7:16 am U.S. ET | May 30 2017

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Ferdinand Piech made what may be the last appearance at his family's holding company that controls a ...
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After Fields, is anyone safe?

Jason Stein
12:01 am U.S. ET | May 29 2017

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Former Ford CEO Mark Fields restored European profits, renegotiated labor agreements and started a movement to the world of mobility. ...
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Newsletters & Alerts
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European sales rise 8% in May, nearing pre-crisis levels
European new-car registrations rose nearly 8 percent in May, with nearly all automakers recording sa ...
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VW, Kia and Lada make big gains as Russia sales rise 15%
New-car registrations in Russia increased 15 percent in May, the third consecutive month of higher s ...
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German sales jump 13% on fleet demand
German new-car sales rose 13 percent in May on two extra selling days and strong sales to business f ...
 Read More ›
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Spain sales reach highest May level for 9 years
New-car sales in Spain rose 11 percent in May to the highest level for the month since 2008, helping ...
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VW among winners as Italy's market gains 8%
New-car sales in Italy rose 8.2 percent in May in the best result for the month in nine years as the ...
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French sales rise 9% in May
New-car registrations in France rose 8.9 percent in May with Seat, Ford, Fiat, Mercedes and Renault ...
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European sales fall 7% on VW, British slump
Passenger car registrations fell 7 percent in Europe in April on fewer selling days and a big slump ...
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VW, Kia, Renault benefit as Russia sales rise 7%
New-car sales in Russia rose 7 percent last month as the market's rebound gathered momentum after fo ...
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Spanish sales rise on Easter tourism boost
New-car registrations in Spain rose 1.1 percent in April, boosted by holiday rental sales. VW's Seat ...
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European minicar sales forecast to dip this year, remain steady until 2020
Automakers are increasing technology levels in Europe's minicar segment to maintain consumer interes ...
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Europe's compact minivan sales forecast to see steady decline
Europe's compact minivan segment is forecast to continually decline until 2020 because of rising dem ...
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Europe's small SUV sales forecast to top 2 million next year
Europe's small SUV/crossover segment is forecast to continue its rapid growth as models from latecom ...
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New mild hybrid tech will shake up green car sales
Mild hybrid cars with cheaper and less complex technology than plug-in and full hybrids will reduce ...
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SUV sales rise to 25% of European market
SUVs and crossovers accounted for a quarter of all European passenger vehicle sales last year as mod ...
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VW Golf, other volume compacts lose share to premium rivals, SUVs
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A ...
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Europe's large premium SUV segment heads for record year
Europe's large premium SUV segment is on track for a record year, helped by rising sales of models s ...
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Tesla's autopilot software head quits in less than six months
Tesla's head of its autopilot software, Chris Lattner, has left the company within six months of joi ...
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Former VW design chief de Silva joins Edag to style EVs for China
Volkswagen Group's former design chief, Walter de Silva, is styling electric cars for a Chinese comp ...
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Bentley hires Nissan exec for Americas sales post
Bentley tapped a veteran automotive executive from Nissan, Mike Rocco, to become vice president of sales and operations -- a new post -- for the brand's Americas division. ...
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Finance chief Lohscheller to be Opel CEO after Neumann quits
GM's European division Opel is losing its CEO, Karl-Thomas Neumann, just as it prepares to be acquir ...
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McLaren names Melville design chief
McLaren has promoted former Land Rover and Cadillac executive Rob Melville to be its top designer. ...
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BMW Designworks chief Heilmer will head Mini design
BMW has picked Oliver Heilmer to head design at its Mini brand. Heilmer is currently president of BM ...
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Renault names new boss for India, Africa and Middle East
Renault named Fabrice Cambolive as head of the automaker's operations in Africa, the Middle East and ...
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Ford appoints Armstrong head of Europe operations
Ford named company veteran Steven Armstrong as head of its European operations. ...
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Toyota hires key U.S. marketing exec from VW
Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integ ...
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VW brand recruits Hyundai's Sengpiehl as global marketing chief
Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its co ...
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Alfa's big bet on the Stelvio
Alfa Romeo is betting on the Stelvio and its fun-to-drive characteristics to boost the appeal of wha ...
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Opel moves Insignia upscale
Opel hopes a wide selection of advanced safety equipment in its new Insignia will move the model upm ...
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Softer Land Rover Discovery keeps its go-anywhere skills
Land Rover is determined to demonstrate that even though the fifth generation of the Discovery has b ...
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Honda counts on new Civic for boost in Europe
Honda's latest Civic benefited from the largest development program for a single model in the compan ...
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Mercedes makes E-class coupe more practical
Mercedes is repositioning its E-class coupe to offer more room and more functionality, promoting the ...
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Kia gives Rio better tech to challenge European rivals
Kia has added driver assistance systems not typical in small cars as well as upgraded connectivity i ...
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Mini maxes out with Countryman
The Mini Countryman has grown to become the BMW subsidiary's biggest model to date and now competes ...
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Nissan plots Micra's return to Europe's top 10
Nissan wants to re-establish the Micra subcompact as one of the 10 top-sellers in Europe's biggest a ...
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Hyundai gives i30 a tech boost
The Hyundai i30's success has been important in boosting the brand's European growth in the past 10 ...
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Toyota gets quirky with C-HR to 'turn heads'
Toyota is a latecomer to Europe's crossover segment with the new C-HR. ...
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