Advertising

Dealer.com helps channel ad dollars locally

12:01 am U.S. ET | Aug. 8, 2016

Dealer.com increasingly is helping national brands coordinate local digital advertising with dealerships.... Read More »

Marketing challenge: Pitching safety - safely

12:01 am U.S. ET | Aug. 8, 2016

How do automakers pitch their advanced driver-assistance technology without appearing to abet inattentive driving? That's the challenge facing marketers as they try to succinctly convey the benefits of a new generation of safety technologies.... Read More »

This car isn't for sale. It's for selling.

12:01 am U.S. ET | Aug. 7, 2016

The pristine paint jobs consumers see in future car commercials could actually be the digitized skin of a virtual chameleon.... Read More »

GETTING INTO THE RING

How automakers compete at the Olympics

12:01 am U.S. ET | Aug. 6, 2016

While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.... Read More »

Corvette zooms past sports cars in Twitter engagement for July

7:00 am U.S. ET | Aug. 5, 2016

The Chevrolet Corvette blew past all other sports cars in the Twitter engagement race in July. The Corvette Stingray was followed by the Ford Mustang, Audi R8, Porsche 911 and Nissan GTR, according to ListenFirst Media, a New York company that analyzes conversations around brands and vehicles on Twitter.... Read More »

Consumer Reports presses U.S. to raise compensation for VW diesel owners

11:54 am U.S. ET | Aug. 5, 2016

Consumer Reports urged the Justice Department to hike compensation for 475,000 owners of VW diesel vehicles that skirt emissions rules, and allow owners who opt for a fix the right to reconsider the decision later.... Read More »

Toyota evokes 'Hands across America' with Olympics campaign

5:00 am U.S. ET | Aug. 5, 2016

Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.... Read More »

Ford uses Olympics to get aggressive on Snapchat

8:56 am U.S. ET | Aug. 4, 2016

Ford is about to make its most aggressive play yet on Snapchat and the automaker is using the Olympics to launch the campaign. There's just one problem: Ford is not an official Olympics sponsor.... Read More »

Enterprise does more than rent cars -- and now its ads say that

11:07 am U.S. ET | Aug. 3, 2016

Enterprise doesn't want to just pick you up. It wants to sell you a car, too. Even though the rental car giant has been selling vehicles since 1962, that side of its business has been mostly absent from its TV advertising. That will change this week.... Read More »

CAR MANAGEMENT BRIEFING SEMINARS

American Axle poised to open Detroit tech center

12:31 pm U.S. ET | Aug. 2, 2016

American Axle & Manufacturing, the Detroit manufacturer of driveline systems, is on track for the formal opening of its $30 million Advanced Technology Development Center this year, according to Nigel Francis, the supplier's vice president of advanced engineering and electrification systems.... Read More »

CAR MANAGEMENT BRIEFING SEMINARS

GM will take aim at VW with diesel Chevy Cruze

8:51 am U.S. ET | Aug. 2, 2016

Chevrolet will go after Volkswagen's diesel customers with its plan to launch a new diesel engine in the Chevrolet Cruze. Dan Nicholson, GM's vice president for global propulsion systems, said the car is expected to arrive in 2017 and feature a 1.6-liter diesel.... Read More »

VIDEO: First Shift: What motivates moves to Mexico

12:01 am U.S. ET | Aug. 1, 2016

What motivates moves to Mexico; Tesla buying SolarCity; Sonic to offer online purchasing; Delphi self-driving project; Snyder: July's big hope; Addicted to Dodge?... Read More »

AN picks new sales, marketing leaders

12:01 am U.S. ET | Aug. 1, 2016

Automotive News has made several changes to its advertising and marketing teams.... Read More »

M-B pulls Drive Pilot ad after complaint

12:01 am U.S. ET | Aug. 1, 2016

Mercedes-Benz USA pulled an ad for the redesigned 2017 E-class sedan last week after consumer and safety advocates called the spot misleading in its depiction of the vehicle's driver-assist systems and urged the Federal Trade Commission to investigate.... Read More »

New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'

3:53 pm U.S. ET | July 29, 2016

Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."... Read More »

AutoNation expands TrueCar pilot, in latest sign of reconciliation

3:32 pm U.S. ET | July 29, 2016

After getting good results in an initial pilot program, AutoNation will expand its use of TrueCar to at least 23 more dealerships. After a bitter break in 2015, the third-party lead provider could be back in place at all AutoNation stores by the end of the year.... Read More »

VIDEO: First Shift: Lower sales, profits at AutoNation

12:01 am U.S. ET | July 29, 2016

AutoNation profit drops amid lower sales; Penske, Asbury down, Group 1, Sonic, Lithia up; Mazda profit dips, Audi lowers outlook; VW fined; Mercedes pulls ad; Nissan future product.... Read More »

Mercedes pulls ad challenged by safety groups

4:27 pm U.S. ET | July 28, 2016

Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle’s driver-assist systems.... Read More »

VIDEO: First Shift: Ford Q2 profit falls 9%

12:01 am U.S. ET | July 28, 2016

Ford posts 9% lower profits for Q2, warns of 'very weak' 3rd quarter; Volkswagen brand plunges; GM to make more trucks; Who's No. 1?; Mercedes ad draws complaints; Honda future product.... Read More »

Mercedes challenged over 'Drive Pilot' TV ad

3:38 pm U.S. ET | July 27, 2016

Consumer and auto safety advocates have called on the FTC to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan.... Read More »

Mobile app brings online-dating mentality to car shopping

12:01 am U.S. ET | July 25, 2016

A new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S.... Read More »

FCA salutes Jeep

12:01 am U.S. ET | July 25, 2016

A unique Jeep Wrangler rolled down the assembly line in Toledo, Ohio, on July 15, looking like a combat zone "jeep" of the distant past.... Read More »

Mini campaign will defy labels during Olympics

11:00 am U.S. ET | July 21, 2016

Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.... Read More »

VIDEO: First Shift: GM posts $2.9 billion profit

12:01 am U.S. ET | July 21, 2016

GM posts $2.9 billion profit; Musk's 'master plan' takes Tesla beyond EVs, batteries; Rosekind: U.S. still bullish on autonomous cars; Daimler, Volvo profits; Chevy's product pipeline.... Read More »

Metaldyne Performance Group to consolidate 8 brands

3:39 pm U.S. ET | July 20, 2016

Powertrain components supplier Metaldyne Performance Group will consolidate its eight brands following a merger nearly two years ago. All brands will fall under the MPG moniker.... Read More »

 
Ghosn's life-changing post-Christmas offer

Douglas A. Bolduc
5:37 am U.S. ET | Aug. 22 2016

image
Carlos Ghosn's powers of persuasion are very hard to resist, Nissan Brazil's current boss learned on Dec. 26. 2011. ...
 Read More ›

Automakers face uncertainty over key Chinese government policies

Yang Jian
6:24 am U.S. ET | Aug. 19 2016

image
Auto executives in China are worried these days. ...
 Read More ›

Confessions of a diesel junkie


12:01 am U.S. ET | Aug. 3 2016

image
My plan to someday drive off into the sunset in a diesel-powered car at the conclusion of my career ...
 Read More ›

Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
image
VW brand suffers most as car sales fall 2% in Europe's top 5 markets in July
VW brand car sales fell steeply in Europe's top five markets in July as the automaker continued to s ...
 Read More ›
image
Lada defies Russian market slump with new Western-style cars
Lada bucked the Russia's steep slump with a 4 percent rise in sales last month in a market down 17 p ...
 Read More ›
image
UK car sales flat in July amid signs of a consumer slowdown
British new-car sales were flat in July but demand from private consumers fell, suggesting a hit to ...
 Read More ›
image
Western Europe sales fall 2% in first monthly decline since 2013
New-car sales in western Europe fell 2 percent in July, the first monthly decline since August 2013, ...
 Read More ›
image
German car sales fell 3.9% in July as VW Group takes big hit
New-car sales in Germany fell 3.9 percent in July on fewer selling days, with VW Group brands suffer ...
 Read More ›
image
Italy car sales growth slows to 2.9% in July
New-car sales in Italy grew by 2.9 percent in July -- less than the double-digit growth recorded in ...
 Read More ›
image
French new-car sales plunged nearly 10% in July
French car sales fell 9.6 percent in July on fewer selling days with PSA and VW Group suffering stee ...
 Read More ›
image
Europe's first-half sales growth beats predictions, but Brexit could slow surge
Europe's first-half car sales grew by a stronger-than-expected 9.1 percent with nearly every automak ...
 Read More ›
image
European June car sales slow as Brexit vote reduces confidence
European car-sales growth slowed to 6.5 percent in June as the British vote on exiting the EU weighe ...
 Read More ›
image
Russia car sales fall 13% in June
Russian car sales fell 13 percent in June as an economic crisis driven by low oil prices and Western ...
 Read More ›
image
Bentley recruits new sales chief from VW's Seat
Bentley named Andreas Offermann from VW Group's Seat brand as its new sales and marketing chief as t ...
 Read More ›
image
Bentley names new head of exterior design
Bentley has promoted John Paul Gregory to its head of exterior design. Gregory was previously advanc ...
 Read More ›
image
Bentley names new head of exterior design
Bentley has promoted John Paul Gregory to its head of exterior design. Gregory was previously advanc ...
 Read More ›
image
Audi lures Volvo exec to lead electrics unit
Audi has hired former high-ranking Volvo executive Thomas Mueller to be its head of electrics/electr ...
 Read More ›
image
Volkswagen Group appoints China chief for VW brand
VW Group appointed veteran manager Stephan Woellenstein to the newly created position of CEO for the ...
 Read More ›
image
Ford promotes UK exec Periam to Europe finance chief
Ford executive Will Periam is the new chief financial officer of the automaker's European subsidiary ...
 Read More ›
image
Ex-Mini design chief Warming joins Chinese-backed Borgward
Borgward, a German brand that has been revived with Chinese backing, has recruited Mini's former des ...
 Read More ›
image
PSA names new Peugeot, China, Europe chiefs
PSA Group named new chiefs for its Peugeot brand and for its Europe and China regions. ...
 Read More ›
image
Daimler promotes Turkish unit boss Seeger to Mercedes sales and marketing chief
Daimler named Britta Seeger as global sales and marketing head of Mercedes cars. ...
 Read More ›
image
BMW names former F1 exec Duesmann as new purchasing chief
BMW has appointed Markus Duesmann, its former Formula One powertrain boss and current engine guru, t ...
 Read More ›
image
Hyundai sees Ioniq as brand hero
Hyundai sees its new Ioniq as its green flagship and a key image booster in Europe even if sales wil ...
 Read More ›
image
Seat expects Ateca to strengthen its profitability
Seat, which recently returned to profitability after years of losses, expects to further strengthen ...
 Read More ›
image
Ford makes Edge its European flagship
Ford says it will target premium rivals including the Volvo XC60 and Audi Q5 with its new European f ...
 Read More ›
image
Cadillac XT5 price undercuts rivals in Europe
Cadillac aims to increase its SUV market share in Europe by pricing its new XT5 below German premium ...
 Read More ›
image
Honda hopes NSX halo effect will give automaker a boost in Europe
Honda hopes for a halo effect boost in Europe from its NSX supercar. The NSX is a "branding exercise ...
 Read More ›
image
Alfa touts Giulia's driving dynamics
Alfa Romeo claims its new Giulia has better driving dynamics than rivals such as the BMW 3 series be ...
 Read More ›
image
Suzuki Baleno is company's first model in Europe with fuel-saving mild hybrid
Suzuki has boosted fuel economy in its new Baleno hatchback by using a mild hybrid system for the fi ...
 Read More ›
image
MG aims first SUV at budget buyers
MG Motor, a Chinese-owned UK brand, is aiming its first SUV, the GS, at families looking for a budge ...
 Read More ›
image
Maserati expects first SUV to become its best-seller
Maserati is embracing the boom in luxury SUV sales with the launch of its Levante crossover, which t ...
 Read More ›
image
McLaren aims cozy 570GT at new audience
McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily w ...
 Read More ›
image
Suppliers to the new VW Tiguan
VW started production of the new Tiguan in January at its factory in Wolfsburg, Germany. Output is e ...
 Read More ›
image
Suppliers to the new Bentley Bentayga
Bentley Bentayga production began in November 2015 at the brand's factory in Crewe, England. ...
 Read More ›
image
Suppliers to the new Renault Talisman
Assembly of the new Renault Talisman began in September 2015 at Renault's factory in Douai, France. ...
 Read More ›
image
Suppliers to the new Alfa Romeo Giulia
Assembly of the all-new Alfa Romeo Giulia began in March at parent Fiat Chrysler Automobile’s ...
 Read More ›
image
Suppliers to the new Audi A4
Assembly of the fifth-generation Audi A4 began in July 2015 at Audi's factory in Ingolstadt, Germany ...
 Read More ›
image
Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
 Read More ›