Advertising

Chevy launches partnership with country star Luke Bryan; Kid Rock deal ends

3:01 pm U.S. ET | June 10, 2016

Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock.... Read More »

VIDEO: First Shift: Dangerous secret in new cars?

12:01 am U.S. ET | June 9, 2016

Tell buyers airbags may be recalled, senators say; FCA exec: Tech partners needed; Rosekind's nimble notion; Dealers to fix Lexus glitch; New GM quality czar; Jeep summer pitch.... Read More »

For Nissan ads, it's now product, product, product

7:00 am U.S. ET | June 8, 2016

Nissan's newly launched national advertising campaign will beat out a single message for at least the next two years: the product. No stars. No catchy jingles. No clever story lines. And not even any humor.... Read More »

VIDEO: AutoNews Now: Chevy ad throws stones at F-150

12:01 am U.S. ET | June 8, 2016

Chevy ad throws stones at F-150; Detroit 3 summer plans; Arrest in UAW shooting; Trump's vanishing GM attack; Legal setback for Darvish; A used-vehicle surprise; Musk on Panasonic.... Read More »

Chevy escalates Silverado advertising battle with Ford F-150

7:15 am U.S. ET | June 8, 2016

Chevrolet is escalating its truck battle with Ford through a provocative advertising campaign that claims the Silverado pickup's steel bed is more durable than the F-150's stamped aluminum bed.... Read More »

Jeep launches summer campaign for special-edition lineup

5:03 pm U.S. ET | June 7, 2016

The Jeep brand paired with USA Olympic men's basketball team finalist Paul George and Sony/ATV Music Publishing for its three new summer spots, now airing in the U.S., focusing on the brand's special-edition lineup.... Read More »

Investigation cites 'non-transparent practices' by advertising agencies

10:39 am U.S. ET | June 7, 2016

An investigation by the Association of National Advertisers -- the trade association that includes GM and major U.S. advertisers -- said today it found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem.... Read More »

Nissan bets on Datsun again to crack India's small car market

10:22 am U.S. ET | June 7, 2016

Nissan today launched a compact hatchback from its Datsun stable in India -- its third attempt to crack the country's small- and low-cost car market where it has struggled to make a dent.... Read More »

VIDEO: AutoNews Now: Lincoln marketing chief's next role

12:01 am U.S. ET | June 6, 2016

Lincoln marketing chief to take Europe post; Skoda mulls U.S. sales; Munoz: Nissan won't stop at 10%; '17 Range Rover Sport, Land Rover Discovery spied; Peek at Benz E-class wagon.... Read More »

Ford drives Mustang to win Twitter engagement race in May

11:23 am U.S. ET | June 6, 2016

Ford capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month.... Read More »

Can Mercedes be women’s top choice?

12:01 am U.S. ET | June 6, 2016

Mercedes-Benz wants to become the leading choice among premium car brands for women by 2020, at which time it wants at least 30 percent of its customers to be female.... Read More »

VIDEO: AutoNews Now: Loan market 'overheated,' execs say

12:01 am U.S. ET | June 3, 2016

Auto loan market overheated, bank execs say; Report: Ad firms pad bottom line; Canadian workers push for plant spending; Google car's big honking lesson; Nissan's spin on Donut Day.... Read More »

Ad firms padded profits at client expense, report expected to say

9:05 am U.S. ET | June 3, 2016

Ad agencies and their media-buying firms have systematically enriched themselves at the expense of their U.S. clients, according to a report commissioned by an industry group that represents General Motors and large advertisers, a person who has seen the document told Bloomberg.... Read More »

Kia hamsters return in Soul ad showing in movie theaters

2:49 pm U.S. ET | May 31, 2016

Kia Motors' hamsters made their return to the advertising scene this past weekend in over 34,000 U.S. movie theaters.... Read More »

VIDEO: AutoNews Now: Toyota makes progress in Plano

12:01 am U.S. ET | May 31, 2016

Early look at Toyota's new Texas HQ; Can minivans help keep FCA's win streak going?; Cadillacs, coffee and culture in NYC; More range for VW e-Golf; Nissan plans 'massive' ad push.... Read More »

Nissan sees ads transcending borders

12:01 am U.S. ET | May 30, 2016

Nissan will launch a new U.S. advertising campaign this week, but other significant marketing changes are coming.... Read More »

F-Pace's tag line has some miles on it

12:01 am U.S. ET | May 30, 2016

Jaguar's F-Pace is busting into a new market segment for the British automaker, performance utilities. But the slogan being rolled out along with the F-Pace is certified used.... Read More »

FCA launches digital ad campaign for 2017 Chrysler Pacifica

1:41 pm U.S. ET | May 27, 2016

Fiat Chrysler's new digital campaign for the 2017 Chrysler Pacifica introduced the group of small experts in a video launched Thursday night.... Read More »

VIDEO: First Shift: Buick dropping Verano in U.S.

12:01 am U.S. ET | May 27, 2016

Buick drops Verano in U.S.; GM's 2-for-1 credit move; 12 million vehicles with Takata inflators recalled; Daimler spending more to cut emissions; Premium versus regular gasoline.... Read More »

DOUGLAS A. BOLDUC

BLOG: McLaren goes to new heights with the 570GT

2:45 am U.S. ET | May 26, 2016

McLaren went to new heights for the media launch of its latest model. The 570GT was hoisted 95 meters to the 10th floor patio area of the Ritz-Carlton Abama on the Spanish island of Tenerife.... Read More »

UK motoring show 'Top Gear' returns with new lineup

May 26, 2016 11:51 CET

The UK motoring show "Top Gear" will return to television screens this weekend with a new line-up of presenters taking over one of the BBC's most successful programs.... Read More »

Classic Olds, Jaguar share screen in X-Men movie

2:45 pm U.S. ET | May 25, 2016

Vintage Jaguar and Oldsmobile models get screen time in the superhero flick X-Men: Apocalypse, which hits U.S. theaters Friday.... Read More »

Dodge hires new ad agency

1:26 pm U.S. ET | May 25, 2016

Fiat Chrysler Automobiles has selected GSD&M as lead agency for Dodge after a review, according to people familiar with the matter. The Omnicom Group agency will replace Wieden & Kennedy, which mutually parted ways with the automaker in early March ending a six-year relationship.... Read More »

1911 Stoddard Dayton
INDIANAPOLIS 500 PACEMAKERS

Driving Indy's pace car is an honor and a huge responsibility

12:01 am U.S. ET | May 23, 2016

In those heart-thumping first trips around the track -- and later when caution flags are out -- the pace car is in command of the Indy 500. It's a terrific responsibility and an honor for the driver and for the make and model of car.... Read More »

Tesla, eyeing summer vacationers, to open Hamptons, Cape Cod stores

10:29 am U.S. ET | May 23, 2016

Tesla Motors, preparing for the Memorial Day holiday and a surge in summer travel in two of the nation’s most well-known vacation spots, plans to open stores in the Hamptons and Cape Cod on Friday.... Read More »

 
Nissan struggles to make sense of Sunderland shocker

Nick Gibbs
5:42 am U.S. ET | June 28 2016

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Nissan's team in the UK is “shell-shocked” by the decision of the country's voters to leave the EU, a person close to the company told me. ...
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Goodbye to the Europe I knew

Bradford Wernle
12:01 am U.S. ET | June 27 2016

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I am deeply shocked and disappointed by the decision of British voters to leave the European Union. ...
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Recapping Toyota's traumatic loss at Le Mans

Luca Ciferri
12:01 am U.S. ET | June 23 2016

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Toyota was reminded of how cruel motorsports can be when it lost the 24 Hours of Le Mans to Porsche ...
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VW's long day as shareholders quiz management

Christiaan Hetzner
6:40 am U.S. ET | June 22 2016

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As Volkswagen's 56th annual shareholder meeting began there were still long lines of people waiting ...
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Probe overshadows VW's annual meeting

Christiaan Hetzner
7:01 am U.S. ET | June 21 2016

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When VW shareholders gather for their annual meeting it is sure to be a turbulent event, not least b ...
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How Ford's European arm became a money maker again

Luca Ciferri
12:01 am U.S. ET | June 10 2016

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Ford of Europe's 6. ...
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Peugeot offers a two-wheel solution for congested cities

Bruce Gain
9:46 am U.S. ET | June 1 2016

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Peugeot's new 3008 SUV will offer owners a solution to the problem of getting around congested inner cities: an electric bicycle or an electric scooter that can fold up and... ...
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Why Mercedes is overtaking German rivals in China


12:01 am U.S. ET | May 27 2016

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Mercedes which used to be far behind Audi and BMW in China's luxury market, is rapidly closing the g ...
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McLaren goes to new heights with the 570GT

Douglas A. Bolduc
2:45 am U.S. ET | May 26 2016 UPDATED: May 26 15:45 CET -- adds photos

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McLaren went to new heights for the media launch of its latest model. ...
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Germany deserves rebuff from Italy and Fiat

Christiaan Hetzner
10:20 am U.S. ET | May 25 2016

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No European government looks good when it comes to auto industry oversight, but Germany appears to b ...
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Newsletters & Alerts
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VW Group sales rise nearly 2% in May, helped by Audi, Skoda gains
Volkswagen Group's global sales rose 1.6 percent in May, helped by rising demand for Audi and Skoda ...
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VW brand sales stable as Europe, China demand offsets drops in U.S., Brazil
Volkswagen brand sales slipped 0.7 percent last month with gains in Europe and China offsetting decl ...
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Russia car sales fall 15% in May
New-car sales in Russia fell 15 percent in May, after an 8. ...
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Western Europe car sales rise 14% in May
Western European car registrations increased 14 percent in May as demand rose last month in Germany, ...
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Mercedes SUVs help boost U.S. sales lead over Lexus, BMW
Mercedes outsold its luxury auto competitors in the U.S. in May, building its lead in a down month t ...
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VW sales in U.S. fall 17% for worst May since 2010
Continued weakness in car deliveries led Volkswagen of America to its worst May U.S. ...
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French car sales jump 22% in May on extra selling days
French registrations rose 22 percent in May, benefiting from three extra selling days. ...
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VW Group sales flat as Audi, Skoda growth eclipsed by core brand's decline
VW Group sales were flat last month as growth at Audi and Skoda failed to offset a decline in delive ...
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European car sales rise 9% in April; VW brand back to growth
European new-car sales rose 9 percent in April with nearly all automakers recording sales increases ...
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Russia car sales fall to 10-year low
New-car sales in Russia fell 8. ...
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VW veteran Powels faces tough task in South America
VW brand named David Powels as head of its South American operations. Powels faces a tough challenge ...
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Faraday names Ferrari exec Mattiacci global brand chief
Electric vehicle startup Faraday Future appointed longtime Ferrari executive Marco Mattiacci to the post of global chief brand and commercial officer. ...
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GM names Boler-Davis head of global manufacturing
General Motors named Alicia Boler-Davis as its head of global manufacturing and labor relations, the ...
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Ford picks VanDyke to be new Europe marketing chief
Ford has picked Matt VanDyke as its new marketing chief in Europe. VanDyke currently leads Lincoln's ...
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Nissan Europe names new product planning chief
Nissan Europe has named Ponz Pandikuthira, its current light commercial vehicle director, as the aut ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Porsche names IT expert Koslowski as head of a new digital unit
Porsche named automotive IT expert Thilo Koslowski as head of a newly created digital unit tasked wi ...
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Alfa and Maserati get new chief
Reid Bigland replaces Harald Wester as head of Alfa Romeo and Maserati. Bigland will also continue a ...
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Cadillac Europe's chief to lead the brand in China
Andreas Schaaf, Cadillac's European chief, has been appointed the brand's vice president for China, ...
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Tesla taps Audi exec to oversee manufacturing
Tesla hired Audi executive Peter Hochholdinger as vice president of vehicle production. ...
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Suzuki Baleno is company's first model in Europe with fuel-saving mild hybrid
Suzuki has boosted fuel economy in its new Baleno hatchback by using a mild hybrid system for the fi ...
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MG aims first SUV at budget buyers
MG Motor, a Chinese-owned UK brand, is aiming its first SUV, the GS, at families looking for a budge ...
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Maserati expects first SUV to become its best-seller
Maserati is embracing the boom in luxury SUV sales with the launch of its Levante crossover, which t ...
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McLaren aims cozy 570GT at new audience
McLaren says that the 570GT is the first supercar it has produced that was not conceived primarily w ...
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VW Tiguan offers more room, less weight
Volkswagen has made its new Tiguan lighter, roomier and added more technology as standard equipment ...
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Audi SQ7's electric compressor banishes turbo lag
Audi's SQ7 is the world's first production vehicle equipped with an electric powered compressor, whi ...
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F-Pace set to become Jaguar's top-seller
Jaguar expects the F-Pace to become the brand's best-selling model to date after record advance sale ...
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Porsche turbocharges new Boxster
Porsche is repositioning its latest Boxster with a new name, a higher price tag, and a new four-cyli ...
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Toyota counts on big boost from greener, zippier Prius
Toyota expects to solidify its position as the region's leader in hybrid sales with the new Prius, w ...
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High-tech E class pushes Mercedes ahead of rivals
Mercedes-Benz makes a big leap toward self-driving cars with the new E class, which debuts a hands-f ...
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Suppliers to the new Alfa Romeo Giulia
Assembly of the all-new Alfa Romeo Giulia began in March at parent Fiat Chrysler Automobile’s ...
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Suppliers to the new Audi A4
Assembly of the fifth-generation Audi A4 began in July 2015 at Audi's factory in Ingolstadt, Germany ...
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Suppliers to the new Skoda Superb
Assembly of the third-generation Skoda Superb began in April 2015 at Skoda's factory in Kvasiny, Cze ...
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Suppliers to the new Ford S-Max
Assembly of the second-generation Ford S-Max began in May 2015 at Ford's factory in Valencia, Spain. ...
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Suppliers to the new Mercedes GLC
Production of the first-generation Mercedes-Benz GLC began in June 2015 at parent Daimler's factory ...
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