Advertising

Chevy renews Dream Cruise sponsorship for 3 more years

3:28 pm U.S. ET | Aug. 15, 2014
Chevrolet has signed another three-year contract as presenting sponsor for the Woodward Dream Cruise, which is taking place Saturday north of Detroit on a 16-mile stretch of Woodward Avenue.... Read More »

 

Detroit 3 and others ready to roll at annual Dream Cruise

10:45 am U.S. ET | Aug. 13, 2014
Muscle cars abound at the annual Woodward Dream Cruise outside Detroit -- and this year is no exception. Classic car enthusiasts and gearheads will flock to a 16-mile, four-lane stretch of Woodward Avenue on Saturday, whether it be to cruise in their vintage whips or set up camp along the route to watch the parade of historical wheels.... Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe.... Read More »

 

A (virtual) Rolls-Royce for the masses

1:38 pm U.S. ET | Aug. 12, 2014
Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games.... Read More »

 

Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW invests 55 million euros to boost image in Korea

Aug. 12, 2014 06:01 CET
BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course.... Read More »

 

Race a concept car? Gamers get to put virtual designs to the test

12:01 am U.S. ET | Aug. 11, 2014
Grandiose exotic sports car concepts are usually saved for auto shows, with spectators left to ogle behind a velvet rope. But there is a special breed of cars designed exclusively for virtual racing in "Gran Turismo 6," the popular Sony PlayStation racing game.... Read More »

 

Tesla Model S has 'more than its share of problems,' Consumer Reports says

8:43 pm U.S. ET | Aug. 11, 2014
Consumer Reports, which last year gave top marks to Tesla Motors' Model S sedan, now says the car it owns has had "more than its share of problems."... Read More »

 

Freeze! It's the Honda ad police

12:01 am U.S. ET | Aug. 11, 2014
An extension of Honda's marketing department in the United States keeps a close watch on the activities of dealers who participate in the brand's dealer marketing allowance program and cracks down on any who violate strict rules on what dealers can and can't say in their advertising.... Read More »

 

Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media.... Read More »

 

PLAYING ALONG

Racing game realism enhances branding opportunity

12:01 am U.S. ET | Aug. 11, 2014
A decade ago, automakers were a tough sell when Turn 10 Studios approached them about including their vehicles in the first "Forza Motorsport" game. Now, it's the automakers that are knocking on Turn 10's door. They want their rides showcased in the "Forza" universe.... Read More »

 

Lenders wary of feds' scrutiny

12:01 am U.S. ET | Aug. 11, 2014
The U.S. Department of Justice sent subpoenas to the two largest issuers of securities based on subprime auto loans, leaving other subprime lenders to wonder what the agency is looking for and who might be subpoenaed next.... Read More »

 

Pickup payload U-turn: GM bases rating on curb weight

12:01 am U.S. ET | Aug. 11, 2014
In the flap over how General Motors and Ford Motor Co. calculate the maximum payload ratings of their pickups, GM blinked. GM said on Friday that it no longer will omit the weight of some parts to boost the maximum payload ratings of their pickups.... Read More »

 

Lexus is putting its global marketing heads together

12:01 am U.S. ET | Aug. 11, 2014
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging.... Read More »

 

Order a burger, get a taste of Ford, all under the blue oval

12:01 am U.S. ET | Aug. 9, 2014
Ford has agreed to license the blue oval to a Florida restaurant group that has begun opening a chain of Ford's Garage restaurants with a 1920's theme.... Read More »

 

HELP WANTED

Making the young less restless

12:01 am U.S. ET | Aug. 9, 2014
For Rick Case Fiat, Cynthia Toro-Azicri's rise was another coup in a long effort to attract young people to the sales floor and keep them motivated enough to stick around.... Read More »

 

GM to stop omitting truck-part weights to maximize payload ratings

1:00 pm U.S. ET | Aug. 8, 2014
GM said today that it will no longer omit the weights of some parts when weighing pickups to boost their maximum payload ratings.... Read More »

 

JAMES B. TREECE

Toyota, supporter of Korean culture

12:28 pm U.S. ET | Aug. 8, 2014
Would you do a double-take if Volvo were the sponsor of the Country Music Awards? How about if BMW were the primary sponsor, and the only automotive sponsor, of a museum exhibit of Japanese samurai swords?... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job.... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Volt marketing will get redesigned next year with new vehicle

12:42 pm U.S. ET | Aug. 7, 2014
Chevrolet will overhaul its marketing plan for the Chevy Volt when it launches the second-generation in 2015, using existing Volt owners as product evangelists focusing marketing efforts regionally.... Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Nissan exec wants faster customer satisfaction feedback

1:02 pm U.S. ET | Aug. 6, 2014
Nissan will attempt to speed up feedback from car shoppers and move beyond widely accepted customer-satisfaction practices, Nissan's top sales executive for the United States said today.... Read More »

 

Gannett to buy rest of Cars.com for $1.8 billion as part of digital strategy

8:03 am U.S. ET | Aug. 5, 2014
Gannett, the publisher of USA Today, said it would take full ownership of Cars.com and spin off its publishing assets into a publicly traded company as it focuses on its digital businesses.... Read More »

 

Acura task force's job: Define brand's identity

12:01 am U.S. ET | Aug. 4, 2014
rbeene@crain.com
MIDDLEBURG, Va. -- While working to revive its sedan sales, Acura created a task force last spring charged with overhauling everything from product development and manufacturing to purchasing.
Led by Honda North America Executive Vice President Erik Berkman, the Acura Business Planning Office was given a free hand by bosses in Japan. It is still working on a blueprint.... Read More »

 

JLR puts down $170M to pick up 543 classics

12:01 am U.S. ET | Aug. 4, 2014
Jaguar Land Rover's newly formed Special Vehicle Operations unit may have blown a big hole its budget for the year with the $170 million purchase of Britain's largest classic car collection.... Read More »

 

Edmunds: Model S 'brilliant,' but 'hard to recommend'

12:01 am U.S. ET | Aug. 4, 2014
The Tesla Model S is a "fast, comfortable and technologically brilliant luxury sedan," Edmunds.com concluded in a review it posted last week following a "long-term road test." But Edmunds editors amassed a list of 28 repairs and dealership visits for service bulletins that the car required during the 17 months and 30,251 miles it was tested.... Read More »

 

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