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Fans demand BBC reinstate 'Top Gear' host Clarkson

1:34 pm U.S. ET | March 11, 2015

Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer.... Read More »

BBC suspends 'Top Gear' host Jeremy Clarkson after fracas

1:36 pm U.S. ET | March 10, 2015

Britain's BBC said today it suspended Jeremy Clarkson, the host of the globally popular "Top Gear" show, after he was involved in a fracas with one of the broadcaster's producers.... Read More »

TrueCar sued by dealers for 'false advertising'

5:45 pm U.S. ET | March 9, 2015

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without haggling or negotiations. The filing dealers are not current users of TrueCar, though some have used the service in the past.... Read More »

Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7.... Read More »

GM spends big to raise GMC profile

12:01 am U.S. ET | March 9, 2015

General Motors plans to roughly double its investment in GMC, which until now has largely flown under the radar despite being GM's No. 2 volume brand and a big money maker. The goal is to expand the truck brand's retail market share to 4 percent within five years, from 3 percent, and up it to 5 percent within a decade.... Read More »

Hyundai hires golf celeb to pitch Genesis, show it's a luxury player

12:01 am U.S. ET | March 9, 2015

Seeking more customers for its upscale Genesis, Hyundai is relying on a tried-and-true interest of affluent shoppers: golf.... Read More »

Tonka grows up

12:01 am U.S. ET | March 9, 2015

Ford knows the first truck most boys loved was not an F-150, but a Tonka. So last week, it had some fun at the annual NTEA Work Truck Show in Indianapolis by showing a real, working, life-size Tonka dump truck based on an F-750.... Read More »

GMC ads: 'This is precision'

12:01 am U.S. ET | March 9, 2015

You won't see GMC trucks clambering over rocks in new commercials that are part of the brand's broadest advertising campaign in 15 years,... Read More »

Toyota Financial adds products, bolsters support

12:01 am U.S. ET | March 9, 2015

Toyota Financial Services is taking a more aggressive marketing stance this year to improve customer retention.... Read More »

Surveys can lie, but the brain knows if shoppers like ads

12:01 am U.S. ET | March 7, 2015

Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Triggering a strong emotional reaction is crucial for advertisers because it activates the brain's memory centers and could be the gateway to a sale.... Read More »

JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand.... Read More »

LINDSAY CHAPPELL

BLOG: Why Renault should plan a U.S. return

2:07 pm U.S. ET | March 6, 2015

France's Renault brand will eventually return to the US market, I do predict. Not any time soon, I will concede. But sooner or later.... Read More »

GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1.... Read More »

Caddy works on twin-turbo, V-8-powered CT6

12:01 am U.S. ET | March 2, 2015

The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. Brand boss Johan de Nysschen said last week that the CT6's lightweight structure will allow for "a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo," which presumably would wear a V-series badge.... Read More »

GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas.... Read More »

CLA’s minor dings put a big dent in Mercedes’ rating

12:01 am U.S. ET | March 2, 2015

It wasn't cranky engines, shiftless transmissions or funky infotainment systems that sunk Mercedes-Benz last week in the Consumer Reports Car Brand Report Cards. Several of Mercedes' newer vehicles, including the front-wheel-drive CLA sedan, suffered a variety of problems with loose-fitting trim, rattles and other minor maladies. That knocked the German automaker from ninth place on last year's report to 21st this year out of 28 brands.... Read More »

VW and Bjork collaborate on a 'Sound Journey'

12:01 am U.S. ET | March 2, 2015

Volkswagen has sponsored New York's Museum of Modern Art since 2011. This year, VW is helping to make some art for MoMA: an interactive soundscape for an exhibit on Icelandic musician Bjork's three-decade career.... Read More »

Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”... Read More »

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

3:59 pm U.S. ET | Feb. 26, 2015

Mini has joined a growing list of automakers that have released high-performance concepts for “Gran Turismo 6” on the PlayStation 3 game system.... Read More »

Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop

12:45 pm U.S. ET | Feb. 24, 2015

Buick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lexus finished No. 1 for the third straight year, ahead of a rising Mazda. Fiat Chrysler's Fiat brand came in last, just below corporate sibling Jeep.... Read More »

RICHARD TRUETT

BLOG: De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015

An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why.... Read More »

Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015

An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media.... Read More »

Powerful? In this race, Ferrari trails Lego

12:01 am U.S. ET | Feb. 23, 2015

Lego has toppled Ferrari from the top spot as the world's most powerful brand, says a new study. The annual study by consultancy Brand Finance tracks brands on such measures as their familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Lego, the consultancy says, got a boost this past year from The Lego Movie.... Read More »

Did you hear the one about the GM phone?

12:01 am U.S. ET | Feb. 23, 2015

News reports about Apple getting into the car business were the talk of Detroit and Silicon Valley last week. Many in Detroit think the maker of the iPhone is biting off more than it can chew. Many in Silicon Valley think an Apple car would be better than anything from Detroit. Jokesters on the Internet also had a field day.... Read More »

 
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