Melody Lee
Brand Marketing Director

David Mead

Melody Lee is nearly unique among her cohorts at Cadillac: She began as an outsider, but she also was part of the "new" Cadillac before the new Cadillac was born. So, perhaps more than anybody else on the team, the director of brand marketing appreciates how far the brand has come already.

Since 2012, Ms. Lee's purview has been to develop Cadillac brand strategy and consistency, to explore and nurture partnerships and experiential marketing, and to head up the global marketing-planning team that ensures the Cadillac brand is consistent around the world. She oversees responsibilities ranging from making the brand's look and feel the same in any environment to deciding whether sponsorship of particular events is really right for it.

Ms. Lee was hired away from the Hill+Knowlton Strategies public-relations firm in 2012. When she joined General Motors, she found a brand that was beginning to wrestle with its identity in a serious way.

By 2014, she was working on the brand renaissance that picked up momentum with the hiring of Johan de Nysschen as president, moving of the headquarters to New York and, particular to Ms. Lee's duties, creating the nomenclature for future Cadillac models and finalizing the "Dare Greatly" positioning that would debut soon.

Ms. Lee got her bachelor's and master's degrees from Georgia Tech.

David Mead
Chief of What's Next
Start With Why

David Mead

David believes that every one of us deserves to wake up inspired to go to work, feel safe while we're there, and come home at the end of the day fulfilled by the work we do. He works with leaders to help them create an environment where people show up to work because they want to, not because they have to. Everything David does is designed to propel people toward a better version of themselves so they can more meaningfully touch the lives of others.

In 2004, David began his career in corporate training. In 2009, he became frustrated and discouraged by his personal experience with poor leadership in the workplace. That same year, David met Simon Sinek, a world-renowned thought leader and author of Start With Why and New York Times bestseller Leaders Eat Last. An opportunity to join Simon's team presented itself, and David eagerly jumped on board. Drawn to the Start With Why team's desire to inspire people to do the things that inspire them, David began developing communication and content, which evolved into speaking and facilitating workshops inspired by Simon's simple, yet powerful message.

David now travels internationally, helping people shift their perceptions about the reason their organizations really exist, what leadership is, and how human biology plays into it all. He has presented to over 80 organizations in a wide variety of industries including Johnson and Johnson, Capital One, Microsoft and American Farm Bureau.

David also co-hosts the Start With Why podcast, which is downloaded in over 150 countries and counting. He earned a BA in Communication and an MBA, with a focus on Organizational Development.

Christian Meunier
Senior Vice President, Sales & Marketing and Operations
Nissan North America, Inc.

Christian Meunier

Christian Meunier is senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. a position to which he was appointed in January 2016. In this role, Mr. Meunier reports to José Muñoz, chief performance officer, Nissan Motor Co., Ltd. and chairman, Nissan North America. Mr. Meunier also holds the title of chairman, Nissan Canada.

Mr. Meunier leads the operations of the Nissan Division in both the U.S. and Canada, including all sales, marketing communications, model line brand management, parts and service, product planning, trucks and light commercial vehicles, customer quality and dealer network development functions.

In recent years, Mr. Meunier has led the Nissan Canada team to record volume and market share through effective marketing programs and a strengthening of the dealer network.

Mr. Meunier began his career at Nissan in 2002 as general manager, market management and sales operations, for Nissan Europe. He held a variety of positions during his time at Nissan Europe, including general manager product marketing, and vice president of sales operations. He became vice president, marketing for Nissan North America in 2007.

In 2010, Mr. Meunier became president of Nissan Brazil, where he led a significant turn around of the company. Under his leadership, Nissan became Brazil's fastest growing automotive brand for three consecutive years.

Mr. Meunier has a master degree from Écoles des hautes études commerciales du nord (EDHEC) Business School in Lille, France and held various positions at Ford and Land Rover in France, as well as Mercedes-Benz in the USA.

Drew Slaven
Vice President and CMO
Mercedes-Benz USA

David Mead

Drew Slaven became vice president & CMO at Mercedes-Benz USA (MBUSA) in January 2014. In this role, Mr. Slaven is a member of MBUSA's executive management team with overall responsibility for marketing communications, market research and product management of the Mercedes-Benz brand in the U.S. He reports directly to Dietmar Exler, president and CEO of MBUSA.

Mr. Slaven came on board with MBUSA in 2002 as department manager of communications planning. In 2007 he was promoted to his most recent post at the company, general manager of marketing services, where he had oversight of marketing communications strategies for the Mercedes-Benz and smart brands within the United States. His responsibilities spanned national corporate advertising, CRM and the Internet.

Prior to joining MBUSA, Mr. Slaven gained a decade’s marketing experience working on both the agency and client sides. He began as a media planner for DDB Media Advertising in 1992, developing marketing strategies for GTE and American Airlines. Two years later, he moved to McCann-Erickson, overseeing the advertising of the Johnson & Johnson and Ferrero accounts. He then switched to the client side as manager of mass communications at J.P. Morgan Chase, responsible for consumer advertising for Chase Bank.

Drew Slaven holds a master of business administration in marketing from the University of Pittsburgh in Pennsylvania.

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Contact Us

If you have questions regarding programming/speaker submissions, contact:
Libby Irwin, Conference Director:
Phone: (313) 446-0420
Email: lirwin@autonews.com

For registration questions, contact:
Shauna Vercher-Morrow, Special Events Manager:
Phone: (313) 446-0479
Email: sverchermorrow@autonews.com

To discuss sponsorship opportunities, contact:
Ellen Dennehy, Director of Relationship Marketing
Phone: (313) 446-6039
Email: edennehy@autonews.com

Lyndsey Walworth, Marketing Coordinator
Phone: (313) 446-6041
Email: lwalworth@autonews.com