Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
Lex Kerssemakers, who steered Volvo's rebirth in the U.S. over the past 32 months, is moving on to lead the Europe, Middle East and Africa region. He will be replaced by that region's current head, Anders Gustafsson.
After overcoming doubts that engine size dramatically affected vehicle power, the automaker sees its next challenge as showing consumers that batteries don't drastically change their driving experience.