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Malcolm Bricklin and Harvey Lamm have slowed down a step or two, but neither is ready to fully retire.
Boch Enterprises, Subaru's powerhouse distributor in New England, has been along for a great ride.
Subaru of America co-founder Harvey Lamm not only drove the U.S. distributor's success, he instituted changes that affect the entire industry today.
Subaru's 50th anniversary lineup will be true "limited editions," with prices ranging from $29,200 for the Impreza sedan to $42,055 for the WRX STI. Both prices include shipping.
Subaru reported a slide of more than 4 percent in quarterly operating profit, weighed by sales of lower-margin models and increased discounting in the United States, the Japanese automaker's biggest market.
Tesla's latest stunt is out of this world; Widow of UAW official pleads guilty; Subaru's plug-in partners; Ex-Uber CEO Kalanick testifies; Mazda profit up; A crush on luxury cars.
To move faster into electrification, Subaru is relying on friends -- old and new -- for the needed products.
Subaru of America's streak of monthly year-over-year increases has moved into another year, with January volume rising 1.1 percent.
Subaru of America is sticking to its dog-friendly formula with its "Dog Tested. Dog Approved" ad campaign.
Japan-brand sales in China are booming -- and helping them offset the slowdown in the U.S.
Subaru has a growing sense of urgency to get serious about China, where the brand is barely treading water.
The American Center for Mobility secured $2 million in funding from Subaru of America, the suburban Detroit autonomous vehicle testing site said at the Detroit auto show.
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