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It's billed as the "most family-oriented, fun-to-drive, superluxury SUV imaginable" and the Rolls-Royce Cullinan will become the world's most expensive SUV when it goes on sale toward the end of the year or early 2019.
In the past year, several notable ultraluxury and exotic nameplates have been freshened or redesigned as automakers look to drive sales and expand brand presence.
BMW posted a 3 percent drop in first-quarter profit as unfavorable exchange rate effects weighed on revenues and earnings, even as the automaker posted higher margins and vehicle sales.
With China as an impetus, an electric Rolls-Royce is on the table.
Rolls-Royce dealerships renovations aim to make room for expanded lineup while delivering a unique customer experience.
Aston Martin and Rolls-Royce engaged in a public spat at the Geneva auto show over what the superluxury sedan of the future should look like.
A new Rolls-Royce model in a new segment is a rare occurrence.
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