A polar bear on ice. What could go wrong?Mon, 09, Jan 2017
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.
Mitsubishi to drop Lancer under crossover pushFri, 06, Jan 2017
MitsubishiMon, 02, Jan 2017
Nissan, Renault, Mitsubishi will share electric car platform, paper saysSun, 18, Dec 2016
Ghosn poised for third salary after being confirmed as Mitsubishi chairmanWed, 14, Dec 2016
Nissan and Renault CEO Carlos Ghosn is set to receive a third salary after Nissan-controlled Mitsubishi Motors approved his appointment as its chairman, along with a tripling in compensation for board members.
Former Mitsubishi plant in Ill. may house startup automakerFri, 09, Dec 2016
The former Mitsubishi assembly plant in Normal, Ill., soon could be purchased by little-known startup automotive firm Rivian Automotive. Rivian is in discussions to buy the plant, which was shuttered in May, and invest up to $175 million in it by 2024 and create 500 jobs by 2021, the state said.
Nissan to focus on cost, technology with emphasis on what it can controlThu, 08, Dec 2016
Nissan, the Japanese automaker that's become symbolic of what it means to be a truly global manufacturer, has a simple plan to navigate an unprecedented level of uncertainty around policy and regulation: focus on what's in its control.
Industry disruptions tone down GhosnMon, 31, Oct 2016
Today's auto industry is changing so rapidly that Carlos Ghosn -- the hard-charging Nissan Motor Co. CEO famed for his fanaticism for specific results -- will drop midterm numerical targets when he unveils his new business plan next year.
NISSAN'S GHOSN: CEO already plotting next targetsMon, 31, Oct 2016
Carlos Ghosn is five months from the conclusion of his multiyear Power 88 business plan, with its targets for increased profitability and bigger market share. He now has to decide what his next targets will be.
U.S. sales a rare bright spot for MitsubishiSat, 29, Oct 2016
Mitsubishi's pint-sized North American business has suddenly emerged as a sales anchor in a year of tumbling volume. While Mitsubishi's volume collapsed in virtually every other global market in the fiscal first half ended Sept. 30, North America at least held ground by staying flat.
Mitsubishi Motors suffers quarterly loss; mileage scandal slashes salesFri, 28, Oct 2016
Mitsubishi Motors today reported its first quarterly operating loss in nearly six years as the Japanese automaker struggles to recover from a slump in domestic sales after admitting to overstating the fuel economy on its vehicles.
Why Nissan is investing in MitsubishiSun, 23, Oct 2016
When Mitsubishi Motors Corp. CEO Osamu Masuko came to meet with me in April to ask for Nissan's support to restore the engineering organization and revive the company, we knew that forming a strategic alliance made financial and operational sense for both of our companies.