You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
With Mini's U.S. sales at less than half the 100,000 that was once the brand's long-term outlook, U.S. dealers are looking for answers on where the brand is going.
Mini's dealer council is pushing the brand to spend more on marketing and make other moves to help right flagging dealership profitability.
BMW said it plans to choose a production site in China for Mini electric cars after signing a letter of intent on a joint venture with Great Wall Motor Co.
With a full year of the redesigned Countryman available, Mini's U.S. chief expects to turn around a sales decline -- and help sluggish dealership profitability
Homologation issues mean that Mini's trio of small cars won't get the brand's new dual-clutch transmission when they are freshened for the 2019 model year.
Despite a freshening for the 2019 models, Mini expects small-car sales to remain slow this year.
The freshened 2019 Mini hardtops and convertible go on sale this spring. A new 6.5-inch instrument panel display is standard with a new 8.8-inch touchscreen display available.
Mini will show freshened versions of its classic three-door Hardtop and convertible next week at the Detroit auto show, Automotive News has learned.
The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018.
The Mini brand is contemplating going all electric, but a decision won't be made until early next decade.
Mini boss Peter Schwarzenbauer spoke about the automaker's move into the EV sector and predicted another record sales year for the British brand during a conversation with Automotive News Europe.
BMW may make its Mini brand all-electric in the United States and is talking with other automakers to find partners to lower the cost of electrifying the brand, a senior executive said. BMW plans to launch an electric Mini in 2019.
Automotive NewsJobs Board
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.