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Mercedes-Benz USA confirmed to dealers Saturday that it would launch its U.S. subscription service pilot in two cities in June.
With vehicle supplies in better balance and a strong economy, 2018 is the year Mercedes dealers want to see store profitability make gains.
Britta Seeger, Mercedes-Benz's global sales chief, says dealers are cool with the subscription service it is launching in Germany and plans to bring it to the U.S.
Despite an expected increase in crossover and SUV sales this year for Mercedes-Benz, 2019 will be the real year of the truck for the brand.
It wasn't easy for Daimler CEO Dieter Zetsche to go along with the decision for Mercedes to pull out of the Detroit auto show.
Now that employees are ready to start moving into Mercedes-Benz USA's new $93 million headquarters in Atlanta, the luxury automaker is making another investment in the Atlanta market.
Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: Go into the high-end boat business.
As the number of vehicles coming off lease rises, Mercedes is incentivizing dealerships and consumers to push certified preowned sales.
BMW and other brands used the Geneva auto show to stake claims in upper-luxury segments dominated by VW Group's sprawling yet integrated empire of upscale brands.
In Geneva, Aston Martin's big gamble pays off, Hyundai plays it safe and Subaru teases us again.
Geely Chairman Li Shufu last month became Daimler's top shareholder, a move he says is driven more by the cachet of Germany's storied auto brand. He speaks here about the $8.6 billion investment.
As automakers such as Mercedes and BMW prepare for an age of zero emissions, it's the flashy coupes and gas guzzlers in their lineups that will help fund the way.
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