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While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.
Mazda's incoming CEO will focus on strengthening Mazda's dealership network in the United States and making the most of an expanded partnership with Toyota.
Mazda taps Americas chief as CEO; Audi skipping Detroit; Trump, auto execs to meet; Profits drop at Subaru; Trimming up inexpensive cars; Nissan, Toyota aid nursing moms, premature babies.
Mazda has named Americas chief Akira Marumoto its new CEO as the second-tier Japanese carmaker confronts big challenges in the new era of electrification, autonomous driving and connected cars.
NHTSA, worried that too many model year 2006 Ford Rangers and Mazda B-Series pickups with defective Takata airbags remain on the road, pleaded with owners to schedule a free repair.
Honda and Mazda issued profit warnings for the current financial year on worries a stronger yen would erode their operating earnings, wiping out the impact of record high global vehicle sales.
China-made cars from Volvo, Buick, Cadillac, Ford at risk?; A chance to learn from Uber crash; Reboot at PSA; UAW scandal update; Readers weigh in on GM, Ford cars; Mazda's new ad.
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.
Mazda dealers in the U.S. are positioned to see sales growth and improved profits, dealer council chairman Jim Bagan said.
Jim O'Sullivan, the retired CEO of Mazda North American Operations, has been named a board member of LotLinx, a digital marketing company.
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