Mazda names chief marketing officer for U.S.Fri, 21, Apr 2017
Will autonomous driving kill the sports car?Tue, 18, Apr 2017
Virtually every brand in the auto industry is bragging about its autonomous driving capabilities But when it comes to "the future of transportation," Mazda and Porsche got the memo -- they just decided to go another way.
First Shift: Mazda plan: Keep humans in driver's seatFri, 14, Apr 2017
First Shift: Feb. U.S. sales winners, losersThu, 02, Mar 2017
Import tax would hit JLR hardest ($17,000 per vehicle), Ford least ($282)Tue, 07, Feb 2017
Is this the year Mazda turns the corner? Dealers hope soMon, 06, Feb 2017
After a rough 2016 with sales down nearly 7 percent, Mazda dealers are hoping the new year will bring the promised pivot to a more premium brand with more emotional advertising and better profitability.
Mazda, Mitsu tread lightly in Trump eraMon, 06, Feb 2017
Mazda and Mitsubishi, the only Japanese carmakers selling but not making cars in the U.S., fumble for strategies and hope for the best in a new era of “America First” trade policies under U.S. President Donald Trump.
First Shift: January U.S. sales winners, losersThu, 02, Feb 2017
Mazda profit falls 71% on foreign exchange lossesThu, 02, Feb 2017
Mazda reassigns U.S. chief in leadership shuffleMon, 30, Jan 2017
Mazda has reassigned U.S. chief Robert Davis to a new role as part of a leadership shuffle at the automaker's North American division, following the brand's 6.7 percent decline in U.S. sales last year.
AutoNews Now: Fields confident on TrumpSat, 28, Jan 2017
Mazda dealers look to recover from a rough 2016Fri, 27, Jan 2017
Mazda Motor Corp.'s U.S. dealers had a tough 2016 as sales slumped, eroding dealer profitability and leading to high days supply of inventory.
Adding to the challenge, Mazda's leadership is taking the brand's image upscale, so the marketing focuses less on incentives and more on forging a new image.