In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance.
U.S. sales of the Ford F-series were a bright spot in April, up 3.5 percent for the nameplate's 12th consecutive month of year-over-year gains. Ford's overall U.S. sales fell 4.5 percent behind lower fleet, car and utility demand
Ford appointed marketing executive Andrew Frick to replace Dianne Craig as director of sales in the United States while naming Craig to fill a void created by the sudden departure of two top executives at the FordDirect joint venture with dealers.