Kia took the top spot in J.D. Power's annual report card on vehicle quality for a second consecutive year. The annual industry ratings reached a new record and domestic brands maintained their edge over foreign rivals.
U.S. light-vehicle sales fell 4.7 percent in April as big automakers, amid plunging car demand, posted declines with ever-rising incentives failing to shake the industry from its longest slump in years. The SAAR came in at 16.92 million.
Kia -- on the cusp of launching its critical Stinger performance sedan -- has hired former Chrysler advertising whiz Saad Chehab as its new marketing chief. The move, effective May 8, brings to Kia the formidable marketing mind behind some of Fiat Chrysler's most acclaimed advertising efforts.