Han-woo Park says Kia is graduating from its position as a fast follower to being a global leader in such areas as design and quality. The Kia CEO also wants to build up the brand's light-truck lineup.
For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.
Hyundai will unveil the Palisade crossover, its big-bodied, three-row answer to the Ford Explorer, Toyota Highlander and Chevrolet Traverse, at this month's Los Angeles Auto Show. It is one of two crossovers Hyundai is adding in 2019 as the company races to match the industry's rapid shift from cars to light trucks.