With an eye on brands such as Jeep and off-road enthusiasts, GMC will introduce AT4 variants across its lineup. Like the Denali subbrand, the AT4 lineup is expected to be priced higher than standard GMC models and generate fatter profits.
General Motors is trying to distinguish the 2019 GMC Sierra from rivals -- as well as from its platform mate, the Chevrolet Silverado -- with extra luxury features and technologies that the automaker calls segment-leading. Here's a look at what journalists and others are saying about the Sierra.
A versatile tailgate and a carbon fiber bed for the redesigned GMC Sierra pickup are in addition to bolder styling, more luxury amenities and a weight reduction from the current version of up to 360 pounds.
GM is aiming to differentiate the 2019 GMC Sierra from the competition -- and from its Chevy Silverado sibling -- through additional luxury amenities and technologies that the automaker calls segment-leading. It all starts with the tailgate.