One of the bigger debuts at the 2018 Detroit auto show was the 2019 Ford Ranger. The newest Ranger is larger in size this time around and will compete against the likes of the Chevrolet Colorado, GMC Canyon and Toyota Tacoma once it reaches dealerships next year. Ford officials are positioning the pickup as a lifestyle vehicle that appeals to younger, active buyers who may not want the herculean hauling capabilities — and higher price tag — of a full-size F-150. Here's a sampling of Ranger reaction from the automotive media.
It's been a mind-boggling turn of fortunes for Ford, which had emerged from the industry's downturn with significant momentum and posted record earnings in 2015 and 2016 but could now see its credit rating lowered amid apathy from investors.