Project Pinnacle, Cadillac's overhaul of dealership operations, is working as designed and is expected to help the brand reach record global sales in 2018, according to Cadillac President Johan de Nysschen.
Pat Howk is a customer assistance specialist for a St. Louis dealership who has spent nearly half his life (he's 60) responding to vehicle owners' calls for roadside help. He's available 24/7 to change a tire, jump-start a battery, or unlock a car or truck with the keys inside.
Lots of rules these days from brands that have very little market share. Lexus started out with rules that are no longer required, such as advertising guidelines, that Cadillac and Lincoln still hold dealers to.
Cadillac, acknowledging "many" dealerships fell short of their targets this year due to a lack of fresh products, will calculate dealer compensation for 2018 based more on customer-satisfaction scores and compliance with brand standards than on meeting sales targets.
Uwe Ellinghaus is leaving Cadillac after four years as the brand's global chief marketing officer, effective Dec. 31. Cadillac spokesman Andrew Lipman said Ellinghaus is departing for "personal reasons." A search for Ellinghaus' successor will be conducted "over the coming months," according to an internal memo.
Customers will be able to lease vehicles in select markets on a monthly basis for a single fee that includes insurance, maintenance, roadside assistance, pickup and delivery, as Lincoln strives to gain more ground in a crowded luxury field.