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Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.
American Honda's strong utility vehicle performance pushed it to a 3.1 percent U.S. sales increase in May.
The big giveaway in rapper Drake's heart-tugging video was going to be a Honda Civic.
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.
A dispute between majority and minority owners over the sale of Mac Churchill Acura of Fort Worth, Texas, has led to the store filing for Chapter 11 bankruptcy.
American Honda's U.S. sales fell 9.2 percent in April due to the slower performance of key models such as the Accord, Civic and CR-V.
The competition to build the world's fastest road-legal car is something of a friendly rivalry among Bugatti, Koenigsegg and Hennessey Special Vehicles -- but a rivalry nonetheless.
American Honda posted a 3.8 percent rise in March U.S. sales behind strong truck demand and an assist from the Civic.
Brand chief Jon Ikeda said the redesigned crossover can be marketed "from an emotional perspective," not based on "value and deals."
Acura says the interface will make vehicle controls more intuitive and easier to use while driving.
Acura's Jon Ikeda hopes to see a "big transition" in how consumers think and feel about the brand in 2018. The brand's completely reworked 2019 RDX crossover will be a huge driver of that potential shift.
The revamped RDX will hit the market as the first Acura fully developed under an edgier design direction first relayed with the Precision Concept at the 2016 Detroit auto show.
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