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The changes for 2018 were implemented as many dealers missed their targets in 2017.
Deborah Wahl's appointment as Cadillac's new global chief marketing officer puts her in an exclusive group of executives to complete the Detroit 3 trifecta.
Cadillac named former Chrysler marketing executive Deborah Wahl as its new global chief marketing officer, replacing Uwe Ellinghaus, who left the luxury brand at the end of 2017.
The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus.
Cadillac is giving consumers their first official look at the all-new XT4 compact crossover, which introduces a new design language for the venerable luxury American brand.
Detroit auto show mulls move to Oct.; AIADA, Global Automakers decry tariff plan; Toyota AV tech venture; At the Oscars: Red carpet debut for Cadillac ads, Partying with Genesis.
Sales of redesigned crossovers such as the Chevrolet Traverse and Equinox couldn't outweigh double-digit declines of cars and pickups for GM in February.
Cadillac President Johan de Nysschen says the brand's slow-and-steady approach to semiautonomous technology allowed it to win the race to hands-free driving.
A factory man beloved in retail is an anomaly in the automotive business. So was Jere Kitzmiller, a longtime Cadillac employee who died last month in Newport Beach, Calif., from flu and pneumonia complications. He was 84.
Cadillac's newest crossover, the XT4, will make its world debut in the Big Apple next month as part of the New York auto show.
GM reported sales last month of 198,548 cars and trucks, a 1.3 percent increase compared with January 2017.
Cadillac reports its average transaction price has risen 25 percent in the last five years to $54,488 per vehicle sold in 2017 -- making it among the best in the luxury segment.
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